Deeqs.com (lost Dairy Queen Flash games; 2008-2017)
On January 31, 2008, Dairy Queen released a new online campaign aimed at 8-12 year olds entitled "Deeqs". The Deeqs were entitled to be a mascot of sorts for the Dairy Queen kids' meal, and appeared on promotional materials at Dairy Queen, including a website.
The site was originally set up as a virtual world, in which the player was able to customize their own Deeq, create a home, etc. Activities on the site generated in-game points, which could be redeemed for virtual prizes or Dairy Queen coupons. Codes from Dairy Queen kids' meals also unlocked virtual items/features in-game.
Another focus of the game was a "story mode" of sorts involving uniting lost Deeqs and protecting them from a dark storm. Chapters included "Unite the Deeqs" and "Spooner's Storm Race" (it is unknown how many chapters were released before the game's closure).
Oreo at one point sponsored a special game entitled "The Blizz-o-Sphere" for the virtual world, in which you helped the character Blender recover his scrambled notes for a formula to keep away the dark storm.
Sometime in late June/July 2013, the Deeqs virtual world was shut down (seemingly without warning), with the site being replaced with a set of three Flash games available to play: Blender's Fruit Frenzy, Grilla's Vintage Puzzle, and Spooner's Soft Serve Mountain. The site was never updated again after this.
Despite the site being online until early 2017, none of the Flash games that were on the site for this 3 1/2 year period appear to have been saved, making them lost along with the games/files from the virtual world. Attempting to go to Deeqs.com will now redirect you to the main Dairy Queen website.
- The first (partially functioning) archive of the site from the Wayback Machine.
- The "new" version of the site from the Wayback Machine - the Flash files have not been archived and will not load.
- A developer/designer's images of the game for his portfolio.
- A copywriting example from someone who worked on the game.