Magical DoReMi (lost English pilot dub of anime series; 1999)


Magical DoReMi (English pilot)
The international logo.
The international logo.
Status Lost

Magical DoReMi, also known as Ojamajo Doremi, is a magical-girl anime series by Toei Animation that ran for 51 episodes on TV Asahi in Japan between February 1999 to January 2000. The show later inspired three followup seasons, two theatrical films, a direct-to-video series, as well as manga and light novels. In 2003, the New York-based 4Kids Entertainment licensed the first entry.[1] The company produced an English dub that had a shortlived run on their 4KidsTV FOX Saturday morning block between 2005 and 2006 before being ultimately finished as a web-exclusive.[2][3]

However, earlier attempts to launch the franchise in the western world were made. In August 2000, Bandai reported that it had signed a deal with Mattel to release Magical DoReMi toys in the United States the following year.[4] This never happened. Toys inspired by the series would eventually hit stores in the country to coincide with the 4Kids dub in 2006, though instead of Mattel, Bandai America handled distribution.[5] The aborted Mattel line was believed to tie-in with an unverified offline report that the series would be headed to Nickelodeon or Fox Kids in 2001.

At an unspecified time prior to the 4Kids dub, Toei Animation commissioned an English language pilot and promo from the Vancouver, Canada-based Ocean Productions.[6][7] Recorded at their Bluewater Studio in Calgary, little is known outside the fact it was allegedly directed by Teri Snelgrove.[8]

Other dubs may provide insight on some possible name changes. Magical DoReMi aired in France, Germany, Mexico and Spain with an alternate set of names provided by Toei.[9] They are:

  • Hazuki Fujiwara became "Emily."
  • Aiko Senoo became "Sophie."
  • Onpu Segawa became "Nicole" (although the French dub used the name "Loulou")
  • Pop Harukaze became "Bibi."
  • The witches Majorika and Majoruka became "Majorka" and "Malissa."
  • Hazuki's fairy Rere became "Mimi."
  • Aiko's fairy Mimi became "Fifi."
  • Onpu's fairy Roro became "Lolo."

Doremi retained her name, and the other girls managed to keep their surnames. These names were also used in the dubs of the second season of DoReMi. However, in markets where dubs of further material were released, the Japanese names were largely retained, with the exception of the French version. This implies English localization work may have only been done for the first two seasons. Further hints pointing to this include the fact that the German as well as the Mexican dub only covered those initial two seasons.

The Mexican production is of particular interest as it was created in conjunction with Cloverway International in 2001, who acted as Toei's licensing agency in the Americas until 2004. Through this partnership, Mattel launched a line of Magical DoReMi dolls in Latin America alongside the show.[10] Both the dub and the advertisement for the toys feature an alternate English language logo.[11][12]

References

  1. 4KIDS ACQUIRES MAGICAL DOREMI Retrieved November 5, 2017.
  2. Magical Doremi Airdate Retrieved November 5, 2017.
  3. Magical DoReMi to Re-Air on The CW4Kids on Saturdays Retrieved November 5, 2017.
  4. Digimon and Gundam shoot to success overseas! Retrieved November 6, 2017.
  5. Bandai to Release DoReMi Toys Retrieved November 6, 2017.
  6. Chinook Animation, Voices For The World! Retrieved November 6, 2017.
  7. BLUEWATER STUDIOS Note: Click on "Production" and then "Pilots/Promos. Retrieved November 6, 2017.
  8. There was also a pilot dubbed in Calgary, and directed by Teri Snelgrove. It was done for Toei specifically probably to shop around to potential licensors. A Magical DoReMi pilot was also dubbed there, and yet again directed by Snelgrove. Retrieved November 6, 2017.
  9. MAGICAL DOREMI (TOEI ANIMATION FILM LIST) Retrieved November 6, 2017.
  10. HISTORIA DE DOREMI Retrieved November 6, 2017.
  11. Magical Doremi Opening 1 Latino HD Retrieved November 6, 2017.
  12. Commercial Magical Doremi Dolls Mattel Mexico Retrieved November 6, 2017.

Comments


avatar

Echofox

12 days ago
Score 0++
I'm currently in the process of re-writing this article. It's my opinion that the Kidscreen article mistakenly cited Australia's ABC as the broadcaster for this series. There's no indication either DoReMi or Crayon Kingdom aired on the channel at the time. The Kidscreen article is the only link to it online. Contemporary ABC websites list neither show (http://web.a...s/show_m.htm http://web.a...thisweek.htm). Frankly, the broadcast would've made no sense either. DoReMi premiered in Japan in February 1999. Kidscreen reported that it started airing in Australia in March 1999 ... That same Kidscreen article claims Toei doesn't sell shows until they have a full production cycle finished. DoReMi obviously wouldn't have been finished by then. I think it's far likelier the author confused the Australian Broadcasting Corporation (ABC) with TV Asahi's parent company, Asahi Broadcasting Corporation (ABC). Asahi aired both DoReMi and Crayon Kingdom in Japan.
avatar

Echofox

12 days ago
Score 0++
I'd also love to read an archived version (or at least know the name) of this "down children's licensing website." I can't find anyone else claiming Nickelodeon in the US was interested in the series. However, I do know the series aired on Nickelodeon channels in Australia (4Kids dub) and Spain but well after 2001 (https://www....n-aussie-tv/ http://www.m...&t=32715).
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