McDonald's Yum Chums TV commercials (2004)


Combined picture from a McDonalds Brochure, notice the typo.

In 2004, McDonald's in the UK made a few television advertisements for kids to keep healthy. This would feature the character of Ronald McDonald and a few creatures called the Yum Chums.

Adverts

These series of adverts go like this: It would show Ronald McDonald at a gym. Then it would show what is inside his stomach, pitch black with cartoon-like eyes saying if they're ready. Then it would fade into a colourful environment with the Yum Chum gang:

  • A purple blobby character who is on his skateboard.
  • A female character who has a swirly tail and likes dancing.
  • A small, smart green creature with glasses.
  • A big, brown hairy monster.
  • A smaller, blue monster with a baseball cap.

All these characters would sing about the joy of being healthy and they would sing one of these songs.

-5 a Day: This advert is known to have the group of characters high-fiving each other, and singing about eating 5 food groups a day. One notable part involves the big monster character growing an apple stem on top of its head. Lyrics were found on a website titled 'CreamCheese'.

-Drinking Water: This advert had the characters swimming in water whilst singing a song about it. One part is known to feature the green creature character drinking water from a bottle and breaking the fourth wall by telling the viewer to drink plenty of water.

-Exercising: TBD

Lyrics

These are the full lyrics to the Yum Chums songs featured in the adverts.

Five-A-Day

"Don't let your yumchums get glum, put healthly stuff in your tum! Think about the things you eat, dont give us toooo many treats! Run about, jump around and play and you will feel yummy everyday.

We're looking for our veggies, 5 a day is what we need. We've got to have our veggies today, hey hey!

We're feeling kinda fruity, come on now be good to me! We've got to have'em all to play, hey hey!

We're looking for our veggies, 5 a day is what we need. We've got to have our veggies today, hey hey!

5, gimme 5. Gimme gimme gimme 5-a-day! 5, gimme 5. Gimme gimme gimme 5-a-day!

We're feeling kinda fruity, come on now be good to me! We've got to have'em all to play, hey hey HEY!"

Drinking Water

NOT FOUND YET

Exercising

NOT FOUND YET

Today

Currently, There have not been any adverts, or clips found. The picture on this page was included in a McDonald's brochure, produced around the time the characters were being introduced.

Links

https://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Sustainability/Sustainability%20Library/2006%20Report%20%28English%29.pdf

http://web.archive.org/web/20041212001742/http://www.yumchums.co.uk/

Comments


avatar

Anonymous user #1

1 months ago
Score 0++
the the yumchums
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