Action Blast! (partially found TV infomercial series; 2006)
|Logo for the series.|
Action Blast! is an American infomercial variety television series produced by the toy company Hasbro and Tango Pix that aired exclusively on G4 between January 2 and December 29, 2006. The hour-long daily program was an attempt by Hasbro to secure television placement for their shows, as they had issues maintaining a consistent run on other broadcasters at the time.
Action Blast! featured edited versions of Hasbro library content, with new hosted footage, promotional spots for Hasbro products (called "BAMs") plus shorts from Kaiju Big Battel and Dr. Physics. Due to the series being paid programming, the episodes were presented with no commercial breaks and the only G4 channel identifications came at the half-hour mark due to company requirements. Consequently, many TV guides at the time listed the show's 8AM slot under a generic "Infomercial/Paid Programming" label.
The weekday slots contained time condensed versions of two different Hasbro shows in the one hour runtime (initially Beast Wars and Battle B-Daman, but later adding G.I. Joe: A Real American Hero, G.I. Joe: Sigma Six and Transformers: Cybertron) alongside the new live-action content. On the weekends, the five animated episodes were edited into seven-minute segments. The latter were then distributed on Hasbro's website (now offline) as "webisodes".
The live-action segments were shot around the Providence, Rhode Island Boston, Massachusetts area between January 2006 and January 2007. Kaiju Big Battel's Jack Dourakos ("Louden Noxious") and an unknown actor played "Beav Wallace." Hayley Thompson-King played the role of "Dr. Physics." The edited animation was done by Tango Pix.
It's not known how many Action Blast! episodes were produced and the series has never been re-released after its run on G4. Few clips of the show have surfaced online. A promotional DVD was handed out at the 2006 San Diego Comic-Con.
In 2009, Hasbro would later attempt a more large-scale attempt to rectify their TV placement woes, as the company entered into a joint venture with Discovery Communications to relaunch Discovery Kids as a new TV channel. The new channel debuted on October 10, 2010, as The Hub.
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