Caritas Manila "Give to Catholic Charities" (partially found Filipino charity PSAs; 1994-2002)

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Caritasmanilalogo.png

This appears at the end of the said commercials.

Status: Partially Found

Caritas Manila is a non-profit organization that leads the social service and development ministry of the Catholic Church in the Philippines and was established on October 1st, 1953, as a social welfare program.[1]

Throughout the 1990s, several Caritas Manila commercials were aired to promote the organization or inform people to give charities to the poor which are said to be creepy or unsettling to viewers.

Background

Recreation of the Caritas Manila PSA end screen

Every commercials of Caritas Manila conclude with the Caritas logo in a black background and a text saying "Give to Catholic Charities" is displayed. Many viewers described the ending screens to be "creepy" or "disturbing", given the content and the background music. In 2003, following its 50th anniversary, they launched the Segunda Mana campaign, and what followed are commercials that are laid-back or not creepy commercials.

Variants

"Gutom"

Status: Lost

A teenage beggar wearing a dirty white T-shirt is shown against the black background. While he is holding his stomach, a flaming hole then appears on his stomach and grows gradually. The word "GUTOM? (Hungry?)" was then displayed. It is accompanied by a constant guitar note in a gradual increasing loudness. The lines of "PWEDE KANG TUMULONG (You may help)" were then shown as the music gradually fades out. It is also called "Burning Stomach" or "Butas na Tiyan (Perforated Stomach)" by other people.[2]

"Stained Glass"

Status: Lost

A series of stained glass artworks depicting Biblical figures being persecuted. In chronological order, getting burned alive (Shadrach, Meshach, and Abednego), fed to the lions (Daniel), crucified upside down (Peter), stoned to death (Stephen), and putting a coin on a beggar's can. A voiceover, said to be narrated by Father James Reuter, that goes along these lines plays in the background:

"The beginning of the Catholic/To be a Catholic, this day right here right now. The burned of the sinner. The friendly of the lions. The beginning of the sacraments. To stone the dead. The charity of the sacraments, charity's love. Love by Will."

The stained glass pictures are said to be taken from the Manila Cathedral.[3] Unlike the other commercials, it shows the address of Caritas Manila after the Caritas logo.

"Dead Beggar"

Status: Found

An unseen person gives a coin to a child beggar. The camera then pans around the child, which is revealed to have died before, then the screen fades to black to show the Filipino proverb "Aanhin pa ang damo, kung patay na ang kabayo? (What good is the grass when the horse is already dead?)"

"Strayed Children"

Status: Found

At the start, a mother and her baby as beggars were shown. Then, a series of child beggars were shown with the words shown, "What will his future be like? At three years old, he could be on the streets. At five, he could be addicted to drugs. At twelve, he could be a petty thief. At sixteen, he could be a murderer. Or he could be dead. Unless you start caring."

During this, it is accompanied by eerie choir humming then a foreboding suspenseful music.

Availability

The "Street Children" and the "Dead Beggar" commercials were found in 2016, while the other two remains lost to this date. The PSAs were first aired in 1994 and last seen in 2002, and mostly seen during the commercial breaks of daytime programs of ABS-CBN, GMA Network, NBN/PTV-4, IBC-13, and RPN-9.[4] Many viewers found this PSA to be scary, citing the background music and its representation of the theme.[5] A recreation of lost commercials, "Gutom"[6] and "Stained Glass",[7] were made based on the viewers memory.

It is said that the "Gutom" PSA was available on YouTube in 2020 until it was deleted.[8][9][10] The "Stained Glass" commercial was allegedly aired again in 2004 on ABC 5 (now TV5),[11] even after Segunda Mana. However, it is unclear if the other commercials were rebroadcasted.

Gallery

"Strayed Childen" Caritas Manila commercial.

"Dead Beggar" Caritas Manila commercial.

Recreation of "Gutom" PSA, with a still-picture of a boy and an animated circle of fire. In the recreation, it shows a child in a school uniform, but in the now-lost PSA, it depicts teenager in a dirty T-shirt.

Another recreation of "Gutom" commercial, with a still-picture is only presented. Also the recreation is inaccurate - the boy wearing black T-shirt.

Recreation of "Stained Glass" version without using background music. In the original PSA, it uses ominous music.

Recreation of "Gutom" version, this time in C chord guitar strumming.

References

  1. ↑ Caritas Manila: Who We Are page. Retrieved 29 Oct '21
  2. ↑ Facebook post about the "Gutom" commercial. Retrieved 29 Oct '21
  3. ↑ Facebook post about the "Stained Glass" commercial. Retrieved 29 Oct '21
  4. ↑ Facebook post about Caritas Manila (Feb. 2022). Retrieved February 7, 2022.
  5. ↑ Comments about Caritas Manila.
  6. ↑ Recreaton of 'Gutom'.
  7. ↑ Recreation of 'Stained Glass'.
  8. ↑ Missing Caritas Manila Commercial titled "Gutom". Archived from the original.
  9. ↑ Facebook post about "Gutom" PSA.
  10. ↑ Notable Filipino Lost Commercials.
  11. ↑ Caritas Manila Stained Glass Facebook post. Retrieved 29 Oct '21
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