Epiderm-A (lost commercial for Filipino whitening lotion; 2000s)
Said to be the print ad version of the ad (from Philippine Daily Inquirer, dated 9/22/2000).
Status: Lost
Epiderm-A was a whitening lotion in the Philippines. In the early 2000s, a commercial was made advertising the said brand starring Filipino actress Shermaine Santiago.[1]
Premise
The commercial starts off with Shermaine wearing a white dress with a wind effect. She is said to be floating. Then, a circular motion transition of the old look to the new look of Epiderm A bottle with the tagline "Alagang Everyday... Alagang Epiderm-A!". The logo was shown at the end afterward.[2]
The commercial has a print ad version shown in newspapers in 2000 from Philippine Daily Inquirer. The model of Epiderm-A at that time was Shermaine Santiago.[3]
Availability
It was said to be aired on GMA-7 during Maynila and Pira-pirasong Pangarap in the early 2000s (a person said it was aired on September 2000, the same month the print ad was posted) according to eyewitnesses. A person said to have contacted Shermaine but she said she doesn't have a copy of the said commercial. The commercial was said to be uploaded on YouTube way back in 2006 but was since deleted.[4]
A LMW user named Irenkamarcepan uncovered another Epiderm-A commercial aired in the early 2000s (probably 2004)[5], and some of the commercial's elements (Sharmaine in a white dress; wind effects; and a scene where the old Epiderm-A bottle transitions into the new one through a circular motion) were also there. A starting credit to the commercial shows that Message Bureau was the agency that made the commercial. With the similarity of the two commercials, it was theorized that the agency might be the same one that did the 2000 commercial.
The TV version of the commercial hasn't yet resurfaced again on the web.
Gallery
Color version of the print ad from Women's Journal, circa 2001.
Color version.
Shermaine with the Epiderm-A products.
References
- ↑ Staying beautiful is a piece of cake for Shermaine Santiago Retrieved 24 Jan '22
- ↑ Facebook post about the commercial. Retrieved 05 Nov '21
- ↑ Facebook post about the commercial with people talking who is the model. Retrieved 05 Nov '21
- ↑ People describing and trying to start a search on the Facebook post. Retrieved 05 Nov '21
- ↑ EA TVC Retrieved 25 Sept '23