Epiderm-A (lost commercial for Filipino whitening lotion; 2000s)
Said to be the print ad version of the ad (from Philippine Daily Inquirer, dated 9/22/2000).
Epiderm-A was a whitening lotion in the Philippines. In the early 2000s, a commercial was made advertising the said brand starring Filipino actress Shermaine Santiago.
Premise[edit | edit source]
The commercial starts off with Shermaine wearing a white dress with a wind effect. She is said to be floating. Then, a circular motion transition of the old look to the new look of Epiderm A bottle with the tagline "Alagang Everyday... Alagang Epiderm-A!". The logo was shown at the end afterward.
The commercial has a print ad version shown in newspapers in 2000 from Philippine Daily Inquirer. The model of Epiderm-A at that time was Shermaine Santiago.
Availability[edit | edit source]
It was said to be aired on GMA-7 during Maynila and Pira-pirasong Pangarap in the early 2000s (a person said it was aired on September 2000, the same month the print ad was posted) according to eyewitnesses. A person said to have contacted Shermaine but she said she doesn't have a copy of the said commercial. The commercial was said to be uploaded on YouTube way back in 2006 but was since deleted.
The TV version of the commercial hasn't yet resurfaced again on the web.
Gallery[edit | edit source]
References[edit | edit source]
- Staying beautiful is a piece of cake for Shermaine Santiago Retrieved 24 Jan '22
- Facebook post about the commercial. Retrieved 05 Nov '21
- Facebook post about the commercial with people talking who is the model. Retrieved 05 Nov '21
- People describing and trying to start a search on the Facebook post. Retrieved 05 Nov '21