GMA Sponsor Bumpers (partially found Filipino sponsorship bumpers of GMA Network; 2003-2005)
Sponsor bumper of Partners Mel & Jay.
Status: Partially Found
After the rebrand of GMA Network in 2002, graphics for sponsor bumpers are made. These are used for advertising the sponsors of the said show. The soundtrack used for the sponsor bumpers is American Epic.
It is said that there were four types of sponsor bumpers according to the show:[1]
Green version - Entertainment shows
Blue version - News and Public Affairs shows
Red Version - Cartoon/anime shows
Pink version - Drama shows
Cyan version - Comedy shows
In 2005[2], the sponsor bumper graphic changed which is used until today while the American Epic soundtrack was used until April 2008 when it was changed to a soundtrack GMA Network made themselves. The sponsor graphic changed for the third time on February 27, 2023 as GMA switched to a widescreen format
Availability
The 2006-present sponsor bumpers were more abundant while the 2003-2006 version was rarer. Following the rise of sponsor bumpers in 2021, several 2003-2006 sponsor bumpers were found by several users especially Gabriel Ansaldo & MetricArchives along with the then-lost 2006 sponsor bumpers. A lot of them are hiding in plain sight. A full version of the 2003-2006 graphic didn't resurface until June 20, 2021, when the same user Gabriel Ansaldo found a full Master Showman sponsor bumper that was uploaded in 2008.
On January 6, 2022, couple Miriam Quiambao-Roberto and Ardy Roberto uploaded a Magpakailanman episode featuring Miriam Quiambao's life story. Coincidentally, a Magpakailanman 2003-2006 sponsor bumper was in the video, albeit cut. The graphic was also colored in pink, the first known pink-colored sponsor bumper to ever resurface. On May 26, 2022, a full sponsor bumper of SOP was found by Lloyds Tvc And CBB Official Youtube Channel[3], making it the second full sponsor bumper with the 2003-2006 graphic that has been found.
On October 15, 2022, two distorted and partially found sponsor bumpers were found in a documentary, one being a new and rare cyan version.[4] A sponsor bumper for Search For A Star was also found later in December, despite the source uploaded in 2019.[5] On April 2, 2023, two Nuts Entertainment sponsor bumper resurfaced, the one from 2005 (full) and 2004 (partially found). A full sponsor bumper from a 2004 Christmas special resurfaced on April 23, 2023.[6]
Known Bumpers
| Show | Advertiser | Status | Notes | |
|---|---|---|---|---|
| Partners Mel & Jay | Unknown | Partially Found | ||
| Flame of Recca | Unknown | Partially Found | The only sponsor bumper with the red sponsor graphic that resurfaced. | |
| Debate with Mare at Pare | Unknown | Lost | Only a photo exists. | |
| Master Showman | Ho-Mi Instant Mami | Found | The first full version with a sponsor graphic that have resurfaced on the web. | |
| SiS | Unknown | Partially Found | ||
| Kay Susan Tayo | Unknown | Partially Found | ||
| Inday Heart to Heart | Unknown | Partially Found | ||
| Wish Ko Lang! | Unknown | Partially Found | Only a photo exists. It is said captured from a terminated video. A separate snippet was found from a RyandgreaTV video. | |
| Lovely Day | Tide | Found | The only known full version with the Independence Day graphic. | |
| SOP (summer ver) | Unknown | Partially Found | ||
| SOP | Department of Tourism & Smart | Found | ||
| Magpakailanman | Unknown | Partially Found | The first pink-colored sponsor bumper to ever resurface. | |
| Unknown | Surf | Partially Found | Heavily distorted. | |
| Nuts Entertainment Ver. 1 (2004) | Unknown | Partially Found | Heavily distorted. The first cyan-colored bumper to ever resurface. Non-distored/partially found ver found on April 2, 2023. | |
| Nuts Entertainment Ver. 2 (2005) | Sunsilk | Found | Ver. 2 or from 2005. Found on April 2, 2023. | |
| Search for a Star | Head & Shoulders | Partially Found | ||
| Kapuso Na, Kapasko Pa! | Liveraide, Coca-Cola, Globe GCash, Huggies Diaper, Nido, Whisper, Maggi Spaghetti, KFC, Pantene, Surf | Found | ||
| Lovely Day | Rejoice Rich | Partially Found | The first Lovely Day sponsor with the blue graphic. Found on July 17, 2023. |
Gallery
Sponsor bumper of Debate with Mare at Pare
Sponsor bumper of Wish Ko Lang!
Videos
External Links
References
- ↑ YouTube video about the history of the sponsor bumpers. Retrieved 06 Nov '21
- ↑ Earliest use of the current sponsor bumper graphic, from September 26, 2005. Retrieved 15 Jan '23
- ↑ SOP bumper, albeit low quality due to the recording software used Retrieved 21 Jun '22
- ↑ TELEBISYON: An Essay on Philippine Television by Clodualdo Del Mundo, Jr. Retrieved 15 Jan '23
- ↑ REGINE VELASQUEZ | PANGARAP NA BITUIN | SFAS PRIMER PROD Retrieved 15 Jan '23
- ↑ GMA's Kapuso na, Kapasko Pa Christmas Special 2004 excerpts + sponsor bumper Retrieved 23 Apr '23