HP PhotoSmart 945 (lost "Shrek" tie-in commercial for camera product; existence unconfirmed; 2003/2004)

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Shrek hp ad.jpeg

An image from the ad.

Status: Existence Unconfirmed

The Hewlett-Packard Company (commonly shortened to HP) is an international information technology company headquartered in Palo Alto, California that sells various tech products to businesses and consumers, one of their best-selling products being digital cameras along with computers, printers, and other various software.

Shrek Camera Ad

In 2003 (or 2004) to advertise the then-new HP PhotoSmart 945, DreamWorks produced a tie-in commercial with HP featuring Shrek. The commercial was one of many that the studio developed for HP in the 2000s. While at least two commercials are available to watch, the one featuring Shrek about to take a photo with the camera has not resurfaced. The image was originally posted by iFunny user GXBE in 2018 that became the Shrek's Cringe Compilation meme that went viral that same year.[1]

The Search

Although search attempts for the image's source have been ongoing, it wasn't until February 2022 when a Twitter user named Kenny Lauderdale uploaded another image from the ad with Shrek holding a camera from a different angle.[2] Since then, The Lost Media Wiki Discord group Lost Commercials Foundation added a channel to find more information on it, they then discovered that the image came from a 2015 blog post from DreamWorks animator Steve McGrath along with a closeup model of the camera used in the ad.[3] Later that same month Twitter user "kkkeggg" uploaded a full render of the image with a slightly different background speculating it could be the image's source, but it has yet to be officially verified.

In May 2022 LMW user lgweb42 got a reply after sending an email in February to Luca Prasso, the man in the picture inside an office with the Shrek image hanging up on a wall who was the supervisor for DreamWorks at the time stating he remembers said picture but not anything else about the ad.

On June 28, 2023, a Twitter account ShrekHistory uploaded a scan of the Shrek HP press ad that looks similar to the image.[4]

As of June 2023, no footage or any more material from the ad resurfaced, however, it was revealed that McGrath had died in April 2021.[5]



Other Shrek HP Commercials

2005 HP Shrek commercial.

2007 Princess Fiona HP commercial.


Scribbles to Screen's video on the subject.

Blameitonjorge's video which mentions the HP PhotoSmart 945 Shrek ad (8:54-17:33).

See Also