Jamby Madrigal for Senator (found political ad for candidate for senatorial elections; 2004)
Screencap from the campaign ad, featuring presidential candidate Fernando Poe, Jr.
Status: Found
Date found: 18 Mar 2024
Found by: Dann Garcia
Jamby Madrigal was the former Presidential Adviser on Children's Affairs and former Undersecretary of Social Welfare and Development in the Philippines.
In 2004, Madrigal mounted a successful bid for senator under the party "Laban ng Demokratikong Pilipino" by politican Ed Angara, a member party of the coalition known as "Koalisyon ng Nagkakaisang Pilipino (KNP)". Coinciding with her campaign was an election ad featuring famous Filipino actress Judy Ann Santos.
Premise
The commercial begins with the black and white footage of dancing people and a group of people holding cards on the street. It then changes the scene via a wall break transition to a group of people singing the campaign jingle in color.
The campaign jingle's lyrics are as follows:
Makasawa na ang pulitika
Tama ka dyan!
Buti ngayon, mayroon iiba
Isasakyan tayo
Ja-Ja-Jamby (2x)
Iiba sa 'tin
Ja-Ja-Jamby
Madrigal!
Jamby meanwhile saying "Time to Change our World" while the jingle line saying "Kaya't problema natin" plays, then, Judy Ann Santos saying "Kaya't ipaglaban ang pagbabago. Vote Jamby." while the jingle line saying "Change the Word" plays. The commercial ends with the image of Jamby holding hands with presidential candidate Fernando Poe Jr. along with the graphic saying "Vote! JAMBY MADRIGAL Senador" and the voiceover saying the same thing shown in the graphic.
Availability
The commercial was aired nationwide during commercial breaks for notable shows including but not limited to Eat Bulaga, TV Patrol, Masayang Tanghali Bayan, Frontpage:Ulat ni Mel Tiangco, 24 Oras, ABS-CBN Insider and Saksi. The commercial remained lost for 20 years, until March 18th, 2024 when Dann Garcia uploaded a copy of the ad to YouTube[1].
Gallery
References
- ↑ Jamby's campaign ad Retrieved 8 Jul '24