McDonald's - YumChums (partially found British TV commercials; 2004)

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RMD PIC.jpg

Combined pictures from a McDonald's brochure, notice the typo.

Status: Partially Found

In 2004, McDonald's in the UK made a few television advertisements for kids to keep healthy. This would feature the character of Ronald McDonald and a few creatures called the YumChums.

Adverts

These series of adverts go like this: It would show Ronald McDonald at a gym, and then he would rub his stomach while saying "Yum, yum. What's going on in my tum?" and then show what is inside his stomach; pitch black with cartoon-like eyes asking if they're ready. It would suddenly fade into a colorful environment with the YumChum gang:

  • A purple blobby character who has a skateboard.
  • A female character who has a swirly tail and likes dancing.
  • A short, smart green creature with glasses.
  • A big, spherical brown hairy monster.
  • A small, blue bouncy ball like creature with a baseball cap.

All these characters would sing about the joy of being healthy and they would sing one of these songs.

A screenshot from the 5 a day ad.

-5 a Day: (Found) This advert involves the group of characters turning into fruit and vegetables, high-fiving each other, and singing about eating 5 food groups a day. One notable part involves the big monster character growing an apple stem on top of its head. Lyrics were found on a website titled 'CreamCheese', and a screenshot was discovered. Recently, the full advert was discovered on June 16th, 2017 by YouTuber Gondarth.

-Drinking Water: This advert had the characters swimming in water whilst singing a song about it. One part is known to feature the green creature character drinking water from a bottle and breaking the fourth wall by telling the viewer to drink plenty of water, and another featuring Ronald McDonald drinking water from a water cooler.

-Too Many Treats: Nothing much is known, though the lyrics are also found on CreamCheese.

-Exercising: (Found) This advert featured the characters doing activities and playing football/soccer with the bouncy ball creature. The advert was recovered on June 30, 2017, by YouTuber Gondarth.

At the end of the songs, it would come back to Ronald McDonald, who would be doing an activity related to the song, like juggling tomatoes in the 5 a day advert, for example, causing them to splatter on the screen. The adverts would end with the URL for the YumChums website as well as the slogan said by Ronald himself "It's what I eat, and what I do, I'm lovin' it".

Lyrics of the Songs

Five-A-Day (Found)

We're looking for our veggies, 5 a day is what we need.
We've got to have our veggies today, hey hey!
We're feeling kinda fruity, come on now be good to me!
We've got to have'em all to play, hey hey!

We're looking for our veggies, 5 a day is what we need.
We've got to have our veggies today, hey hey!

5, gimme 5. Gimme gimme gimme 5-a-day!
5, gimme 5. Gimme gimme gimme 5-a-day!

We're feeling kinda fruity, come on now be good to me!
We've got to have'em all to play, hey hey HEY!

Too Many Treats

Don't let your YumChums get glum,
put healthy stuff in your tum!
Think about the things you eat,
don't give us toooo many treats!
Runabout, jump around and play
and you will feel yummy everyday.

Drinking Water

Not found yet.

Exercising (Found)

TBA

Videos

The advert for Five-A-Day.
The advert for Exercise.

External Links