SM City North EDSA (lost commercial for Filipino shopping mall; 1990s)
SM City North EDSA, is a Filipino shopping mall. It is regarded as the first SM Supermall in the country and the eleventh largest shopping mall in the world. In the 1990s, a commercial was made advertising the mall.
Premise[edit | edit source]
A car with its side mirror getting lower was shown then a female voice asking "Where are you going my dear?" then a male person said "I'm on my way to SM City." with the car's engine turning on. Arriving in the middle, a guy shouts "Wow!" with scenes of Food (Family Eating at the Foodcourt), Shopping (Shoppers at the Department store), Fun (inside of an arcade with a dancing mascot and kids) and Movies (people watching a movie at the cinema). In Maskman-like background music, a lady got shocked/startled then the car appeared on the cinema screen. A girl holding a popcorn looked around and scenery of SM City North EDSA was shown along with the jingle "There's Nothing Like... SM City!" with a guy ending the ad with "It's waiting for you"
The commercial is praised for its CGI depiction of the mall and it's the only commercial of the said mall at that time. In 1993, a slightly revised version was made by adding "NOW OPEN: SM City Cebu" at the end. This said to last until 1994.
Availability[edit | edit source]
The commercial aired during Family Kuarta o Kahon, which is a sponsor of the show and it is known that this commercial aired in every gap. It also aired along with other sponsors' commercials of Family Kuarta o Kahon along with Promac Karaoke. It is unknown if it is aired on other channels or programs, but eyewitnesses claimed they saw the ad from the late 80s to 2000.
The commercial hasn't yet resurfaced to this day.
References[edit | edit source]
- Facebook post about the commercial and another lost commercial. Retrieved 15 Dec '21
- PinoyExchange forum where someone mentioned the said ad. Retrieved 15 Dec '21
- Another Facebook post about the ad. Retrieved 20 Jan '22
- Person mentioning the commercial on a Facebook post about long-running/reaired commercials Retrieved 15 Dec '21