What’s the Big Idea? (partially found newsletter; 1997-2000)

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Logo for the newsletter.

Status: Partially Found

What’s the Big Idea? was the official newsletter of Big Idea Productions, creator of VeggieTales and 3-2-1 Penguins!. This newsletter included updates on upcoming episodes, interviews with Big Idea employees, and fun activities for kids. Parents would sign up for the newsletter by sending their mailing info to:

“What’s the Big Idea?”

P.O. Box 617697

Chicago, IL 60661

However, in its last year of issues, this address was changed to:

P.O. Box 200

Young America, MN 55397

Eventually, this was replaced by The Super Fantastic Veggie Fan Club in November 2001, which itself was discontinued in 2003.

Known Issues

# Issue Status
1 Vol. 1, Issue 1 Lost
2 Larry-Boy! and the Fib from Outer Space! Issue Lost
3 Behind the Scenes with Josh and the Big Wall! Partially Found
4 Learning Thankfulness from Madame Blueberry Partially Found
5 Celebrating Five Years of VeggieTales Fun! Found
6 Behind the Scenes with Larry-Boy and the Rumor Weed Found
7 Christmas 1999 Found
8 King George and the Ducky (March 2000) Found
9 Esther... The Girl Who Became Queen Issue Partially Found
10 3-2-1 Penguins! Issue Partially Found

The exact amount of issues made remains unconfirmed.


As of 2021, four issues of the magazine can be found. Many random pages can also be found on Jody Nielsen’s (a former Big Idea illustrator) official website.

On May 19th, 2020, Twitter user JediAnnSolo posted pictures of some miscellaneous issues including editions made for the releases of LarryBoy and the Rumor Weed and King George and the Ducky, along with one for the Christmas season. After LMW user JKDoodles113 asked her about possibly sharing scans of the issues, she later responded that she would like to take the time to scan the issues after cleaning them.

On August 31st, 2021, JediAnnSolo released all four issues she owned, as well as a few issues from The Super Fantastic Veggie Fan Club.


What’s the BigIdea? promo.

External Link