"Hello, Billy" (found Filipino TV commercial series, 2000-2001): Difference between revisions

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   |description1 = This is the "Rumors" commercial.
   |description1 = This is the "Rumors" commercial.
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|description1 = Another commercial, this time titled "Best Man".
|description1 = Another commercial, this time titled "Best Man".
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Revision as of 03:27, 22 February 2022

Hello billy joey screenshot.png

A screenshot of Joey talking to the main character, Billy, by using a telephone.

Status: Partially Found

In 2000, the telecommunications company PLDT collaborated with Ace Saatchi & Saatchi, a marketing firm to help create Hello, Billy. The advertising campaign was conceived to increase the number of international direct dial (IDD) calls in the Phillippines. The series is about a mother who is concerned about her son, Billy, who lives somewhere far away and is lonely. However, Billy has a girlfriend. And so the title of each commercial is a play on words on Billy's girlfriend, Gracia.[1]

The advertising campaign was a great success, prompting PLDT to produce more commercials.

The advertising campaign sparked controversy over its portrayal of gay people. In one commercial, "Rumors", Billy calls his gay friend Joey about the scandalous rumors surrounding his marriage to Gracia. The commercial then cuts to Joey acting clueless and it's revealed that Joey was the one spreading the rumors. [2]


Videos

This is the "Rumors" commercial.

Another commercial, this time titled "Best Man".


References