Carlton Television (partially found idents of ITV region; 1993-2002): Difference between revisions

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Carlton Television was an ITV region in London replacing Thames Television on January 1, 1993. On October 28, 2002, Carlton and LWT were renamed to ITV1 London.
Carlton Television was an ITV region in London replacing Thames Television on January 1, 1993. On October 28, 2002, Carlton and LWT were renamed to ITV1 London.
Carlton’s first on-screen identity was launched with an ident package featuring London personalities, the idents were produced by Lambie-Nairn. These people, who lived and worked in the capital would appear against a brightly coloured background with the Carlton logo in the top left corner, and would say the phrase, “This is Carlton, television for London”, or other variations of the theme. 100+ idents were produced and used from 1993-1995.
On September 4, 1995, a new in-house look was launched featuring changing backgrounds of colours with a translucent Carlton logo in the centre of the screen, becoming opaque and white at the end of the ident. There were 30 idents made, including Christmas and Easter versions. These idents lasted until November 22, 1996. These idents were produced by the Central promotions team in Nottingham, shortly after Carlton's acquisition of Central.
Carlton’s new set of idents launched on November 25, 1996, also produced by Lambie-Nairn, featuring the Carlton logo against a brightly coloured background and various animations occurring. This could be interaction between other letters in the name, letters being replaced by objects, or the letters becoming part of something larger, such as a crossword of places in London. 50 sequences were produced, including some designed especially to introduce certain programmes, and versions for Central were also introduced two years later on April 20, 1998. These idents were used until September 3, 1999.
On September 6, 1999, Carlton’s boldest rebrand yet occurred, and it was also to be its last. While Granada and UNM regions were about to adopt the “Hearts” generic look, Carlton refused the look and instead adopted a package that related back to the Hearts, but put their own distinct take on it. Lambie-Nairn was once again commissioned, and a dozen idents were produced and were used depending on the programme to go before it. The idents featured opening films featuring a heart shape, before a star shaped light is emitted from the heart shape, before the screen changes to the Carlton logo, now with added star in top right corner, against a spinning stars background of different colours, with ITV logo beneath. This look has received criticism, not concerning the idents themselves, but because these idents replaced the brands used by both Central and Westcountry.


Below are the various lost idents from each ident package.
Below are the various lost idents from each ident package.
Line 20: Line 12:
==List of Idents==
==List of Idents==
===1993===
===1993===
Carlton’s first on-screen identity was launched with an ident package featuring London personalities, the idents were produced by Lambie-Nairn. 100+ idents were produced and used from 1993-1995.
{|class="wikitable" style="text-align:center"
{|class="wikitable" style="text-align:center"
|-
|-
! style="background-color:lightblue" | Ident Name
! style="background-color:lightblue" | Ident Name
! style="background-color:lightblue" | Status
! style="background-color:lightblue" | Status
! style="background-color:lightblue" | Description
|-
|-
|Elizabeth II, Queen, Windsor||[https://www.dailymotion.com/video/x4fdmgo?t=792<span style="color:green">'''Found''']||
|Elizabeth II, Queen, Windsor||[https://www.dailymotion.com/video/x4fdmgo?t=792<span style="color:green">'''Found''']
|-
|-
|Len Adam, Fast Draw Association, Bermondsey||[https://www.dailymotion.com/video/x4fdmgo?t=792<span style="color:green">'''Found''']||
|Len Adam, Fast Draw Association, Bermondsey||[https://www.dailymotion.com/video/x4fdmgo?t=792<span style="color:green">'''Found''']
|-
|-
|Peter Fischer, Biker, Camberwell||[https://www.dailymotion.com/video/x4fdmgo?t=792<span style="color:green">'''Found''']||
|Peter Fischer, Biker, Camberwell||[https://www.dailymotion.com/video/x4fdmgo?t=792<span style="color:green">'''Found''']
|-
|-
|Steve Morse, Biker, Leytonstone||[https://www.dailymotion.com/video/x4fdmgo?t=792<span style="color:green">'''Found''']||
|Steve Morse, Biker, Leytonstone||[https://www.dailymotion.com/video/x4fdmgo?t=792<span style="color:green">'''Found''']
|}
|}


===1994===
In late 1993, there was a new set of 35 idents which consisted of 31 standard idents and 4 montage idents.
 
{|class="wikitable" style="text-align:center"
{|class="wikitable" style="text-align:center"
|-
|-
! style="background-color:lightblue" | Ident Name
! style="background-color:lightblue" | Ident Name
! style="background-color:lightblue" | Status
! style="background-color:lightblue" | Status
! style="background-color:lightblue" | Description
|-
|-
|Belly Dancers, Acton||<span style="color:red">'''Lost'''||
|Belly Dancers, Acton||[https://youtu.be/j-Zx9_MVPGs<span style="color:green">'''Found''']
|-
|Bodybuilders, Epsom, Acton, Eltham||[https://youtu.be/A4LvgkJPJsY<span style="color:green">'''Found''']
|-
|Rugby Players, Sudbury, Richmond||<span style="color:red">'''Lost'''
|-
|Escapologist, Southend-on-Sea||<span style="color:red">'''Lost'''
|}
|}
There are a few sequences featured in the montage idents, but no idents of those sequences have surfaced.


===1995===
===1995===
On September 4, 1995, a new look was launched featuring changing backgrounds of colours with a translucent Carlton logo in the centre of the screen. 30 idents were made, including Christmas and Easter versions. These idents lasted until November 22, 1996. These idents were produced by the Central promotions team in Nottingham, shortly after Carlton's acquisition of Central, and these were the only set of idents that were not produced by Lambie-Nairn.
{|class="wikitable" style="text-align:center"
{|class="wikitable" style="text-align:center"
|-
|-
! style="background-color:lightblue" | Ident Name
! style="background-color:lightblue" | Ident Name
! style="background-color:lightblue" | Status
! style="background-color:lightblue" | Status
! style="background-color:lightblue" | Description
|-
|-
|Christmas||[https://youtu.be/rp4CD8fikfo?t=792<span style="color:green">'''Found''']||
|Christmas||[https://tvark.org/carlton-christmas-ident<span style="color:green">'''Found''']
|-
|-
|Cyan Lines||<span style="color:red">'''Lost'''||
|"Cyan Lines"||<span style="color:red">'''Lost'''
|-
|-
|Easter||[https://youtu.be/hyeNeS2rLEE?t=792<span style="color:green">'''Found''']||
|Easter||[https://tvark.org/carlton-easter-ident<span style="color:green">'''Found''']
|-
|-
|Yellow Lights||<span style="color:red">'''Lost'''||
|"Yellow Lights"||<span style="color:red">'''Lost'''
|}
|}


===1996===
===1996===
Carlton’s new set of idents launched on November 25, 1996, also produced by Lambie-Nairn, featuring the Carlton logo against a brightly coloured background and various animations occurring. 50+ idents were produced, including some designed especially to introduce certain programmes, and versions for Central were also introduced two years later on April 20, 1998. These idents were used until September 3, 1999.
{|class="wikitable" style="text-align:center"
{|class="wikitable" style="text-align:center"
|-
|-
Line 70: Line 74:
|Broadcasting A (3.5 minute version)||<span style="color:red">'''Lost'''||It was for use during breakdowns, but it was never used.
|Broadcasting A (3.5 minute version)||<span style="color:red">'''Lost'''||It was for use during breakdowns, but it was never used.
|-
|-
|Christmas (Candles)||[https://youtu.be/KOkGb18ZZkw?t=792<span style="color:green">'''Found''']||
|Christmas (Candles)||[https://youtu.be/KOkGb18ZZkw<span style="color:green">'''Found''']||
|-
|Christmas (Lights)||[https://youtu.be/5La3VXriy_E<span style="color:green">'''Found''']||
|-
|-
|Christmas (Pudding)||[https://youtu.be/eX-EYdPbLlo?t=792<span style="color:green">'''Found''']||
|Christmas (Pudding)||[https://youtu.be/eX-EYdPbLlo<span style="color:green">'''Found''']||A full capture can be found [https://www.youtube.com/watch?v=5La3VXriy_E here].
|-
|-
|Christmas (Snowflakes)||<span style="color:red">'''Lost'''||
|Christmas (Snowflakes)||<span style="color:red">'''Lost'''||
Line 78: Line 84:
|Christmas (Tree)||<span style="color:red">'''Lost'''||Mentioned on The TV Room's old site.<ref>[https://web.archive.org/web/20151024220729/http://tvr.metropol247.co.uk/thetvroom.com/itv/itv-carlton-london-05-01.html Archive of The TV Room page mentioning the "tree" and the B&W version of the Spotlights ident.]</ref>
|Christmas (Tree)||<span style="color:red">'''Lost'''||Mentioned on The TV Room's old site.<ref>[https://web.archive.org/web/20151024220729/http://tvr.metropol247.co.uk/thetvroom.com/itv/itv-carlton-london-05-01.html Archive of The TV Room page mentioning the "tree" and the B&W version of the Spotlights ident.]</ref>
|-
|-
|Clowning||[https://youtu.be/nZvu8_gpgtQ?t=792<span style="color:green">'''Found''']||
|Clowning||[https://youtu.be/nZvu8_gpgtQ<span style="color:green">'''Found''']||
|-
|-
|Coronation Street||[https://youtu.be/aPmp__MxHx4?t=792<span style="color:green">'''Found''']||
|Coronation Street||[https://youtu.be/aPmp__MxHx4<span style="color:green">'''Found''']||
|-
|-
|Crossword||[https://youtu.be/R4fN1m8Ny2g?t=792<span style="color:green">'''Found''']||
|Crossword||[https://youtu.be/R4fN1m8Ny2g<span style="color:green">'''Found''']||
|-
|-
|Custard Pie||[https://youtu.be/_dBwYg9c6mc?t=792<span style="color:green">'''Found''']||
|Custard Pie||[https://youtu.be/_dBwYg9c6mc<span style="color:green">'''Found''']||
|-
|-
|Emmerdale||<span style="color:red">'''Lost'''||It was never used because the visuals were considered "too obscure" to connect this ident with the programme.
|Emmerdale||<span style="color:red">'''Lost'''||It was never used because the visuals were considered "too obscure" to connect this ident with the programme.
|-
|-
|F1||<span style="color:gray;">'''Existence Unconfirmed'''||Its existence was confirmed on a Twitter post by UKPRES.<ref>[https://twitter.com/UKPRES1/status/1459893729335123973 Twitter post by UKPRES mentioning the F1 ident.]</ref>
|F1||<span style="color:gray;">'''Existence Unconfirmed'''||Mentioned on a Twitter post by UKPRES.<ref>[https://twitter.com/UKPRES1/status/1459893729335123973 Twitter post by UKPRES mentioning the F1 ident.]</ref>
|-
|-
|Generic (2)||<span style="color:red">'''Lost'''||
|Generic (2)||<span style="color:red">'''Lost'''||The first version can be found [https://www.youtube.com/watch?v=ynI6O06N2OQ here].
|-
|-
|Gold Searchlight||<span style="color:gray;">'''Existence Unconfirmed'''||Its existence was confirmed on a thread on TV Forum.<ref>[https://tvforum.uk/tvhome/missing-archive-39267 TV Forum thread mentioning the "Vortex" and "Gold Searchlight" idents.]</ref>
|Gold Searchlight||<span style="color:gray;">'''Existence Unconfirmed'''||Mentioned on a thread on TV Forum.<ref>[https://tvforum.uk/tvhome/missing-archive-39267 TV Forum thread mentioning the "Vortex" and "Gold Searchlight" idents.]</ref>
|-
|-
|Locations||<span style="color:red">'''Lost'''||Withdrawn after causing epileptic fits.
|Locations||<span style="color:red">'''Lost'''||Withdrawn after causing epileptic fits. The currently known locations are "WARE", "ALBURY", "LYCHPIT" and "TOOTING".
|-
|-
|Morning||<span style="color:red">'''Lost'''||Used for GMTV handover. It was the first ident to air at 9.25 a.m. on November 25, 1996.
|Morning||<span style="color:red">'''Lost'''||Used for GMTV handover. It was the first ident to air at 9.25 a.m. on November 25, 1996.
|-
|-
|Peak Practice||[https://youtu.be/oXhM8o2xtfg?t=792<span style="color:green">'''Found (short version)''']||
|Peak Practice||[https://youtu.be/oXhM8o2xtfg<span style="color:green">'''Found'''] (short version)||
|-
|-
|Sheepdog||[https://youtu.be/Za_5XizU504?t=792<span style="color:green">'''Found''']||
|Sheepdog||[https://youtu.be/Za_5XizU504<span style="color:green">'''Found''']||
|-
|-
|Spotlight (B&W version)||<span style="color:red">'''Lost'''||Mentioned on The TV Room's old site.<ref>[https://web.archive.org/web/20151024220729/http://tvr.metropol247.co.uk/thetvroom.com/itv/itv-carlton-london-05-01.html Archive of The TV Room page mentioning the "tree" and the B&W version of the Spotlights ident.]</ref>
|Spotlight (B&W version)||<span style="color:red">'''Lost'''||Mentioned on The TV Room's old site.<ref>[https://web.archive.org/web/20151024220729/http://tvr.metropol247.co.uk/thetvroom.com/itv/itv-carlton-london-05-01.html Archive of The TV Room page mentioning the "tree" and the B&W version of the Spotlights ident.]</ref>
|-
|-
|Soldier, Soldier||[https://youtu.be/EPh-j57TI5Y?t=792<span style="color:green">'''Found''']||
|Soldier, Soldier||[https://youtu.be/EPh-j57TI5Y<span style="color:green">'''Found''']||
|-
|-
|The Big Story||[https://youtu.be/t5KH0nF6hu8?t=792<span style="color:green">'''Found''']||
|The Big Story||[https://youtu.be/t5KH0nF6hu8<span style="color:green">'''Found''']||
|-
|-
|Typing||[https://youtu.be/8ix8GvLUF8I?t=792<span style="color:green">'''Found''']||
|Typing||[https://youtu.be/8ix8GvLUF8I<span style="color:green">'''Found''']||
|-
|-
|Videotech||<span style="color:red">'''Lost'''||This was the last of the programme-specific idents to be produced. The soundtrack didn't feature the familiar four-note stab.
|Videotech||<span style="color:red">'''Lost'''||This was the last of the programme-specific idents to be produced. The soundtrack didn't feature the familiar four-note stab.
|-
|-
|Vortex||<span style="color:gray;">'''Existence Unconfirmed'''||Its existence was confirmed on a thread on TV Forum.<ref>[https://tvforum.uk/tvhome/missing-archive-39267 TV Forum thread mentioning the "Vortex" and "Gold Searchlight" idents.]</ref>
|Vortex||<span style="color:gray;">'''Existence Unconfirmed'''||Mentioned on a thread on TV Forum.<ref>[https://tvforum.uk/tvhome/missing-archive-39267 TV Forum thread mentioning the "Vortex" and "Gold Searchlight" idents.]</ref>
|-
|-
|Wildlife||[https://youtu.be/rcAhCjHNEXU?t=792<span style="color:green">'''Found''']||
|Wildlife||[https://youtu.be/rcAhCjHNEXU<span style="color:green">'''Found''']||
|-
|-
|World Cup 1998||[https://youtu.be/itu7iJGjw_c?t=792<span style="color:green">'''Found''']||Was only used during the 1998 World Cup.
|World Cup 1998||[https://youtu.be/itu7iJGjw_c<span style="color:green">'''Found''']||Was only used during the 1998 World Cup. A full capture can be found [https://www.youtube.com/watch?v=5La3VXriy_E here].
|}
|}


===1999===
===1999===
On September 6, 1999, Carlton’s boldest rebrand yet occurred, and it was also to be its last. Lambie-Nairn was once again commissioned, and a dozen idents were produced and were used depending on the programme to go before it. The idents featured opening films featuring a heart shape, before a star shaped light is emitted from the heart shape, before the screen changes to the Carlton logo, now with added star in top right corner, against a spinning stars background of different colours, with an ITV logo beneath.
There are no known lost idents from this ident package other than the one below.
{|class="wikitable" style="text-align:center"
{|class="wikitable" style="text-align:center"
|-
|-
Line 126: Line 136:
! style="background-color:lightblue" | Description
! style="background-color:lightblue" | Description
|-
|-
|Hearts ident||<span style="color:red">'''Lost'''||This was never used because Carlton refused to use the hearts branding. Was uploaded on YouTube, but it has been removed.
|Hearts||[https://youtu.be/o6APeSbgF40<span style="color:green">'''Found''']||This was never used because Carlton refused to use the hearts branding. It was uploaded, but then removed on YouTube, but it was found again in 2023. However it was removed again, before being found once again.
|}
|}


Line 132: Line 142:
<gallery mode=packed heights=175px>
<gallery mode=packed heights=175px>
Carlton Elizabeth II ident.jpg|thumb|Elizabeth II, Queen, Windsor ident from 1993.
Carlton Elizabeth II ident.jpg|thumb|Elizabeth II, Queen, Windsor ident from 1993.
Carlton Belly Dancers ident.jpg|thumb|Belly Dancers, Acton ident from 1994.
Carlton Belly Dancers ident.jpg|thumb|Belly Dancers, Acton ident from 1993.
Carlton Cyan ident.jpg|thumb|Cyan Lines ident from 1995.
Carlton Bodybuilders ident.png|thumb|Bodybuilders, Epsom, Acton, Eltham ident from 1993.
Carlton Yellow ident.jpg|thumb|Yellow Lights ident from 1995.
Carlton Rugby Players ident.jpg|thumb|Rugby Players, Sudbury, Richmond ident from 1993.
Carlton Escapologist ident.png|thumb|Escapologist, Southend-on-Sea ident from 1993.
Carlton Cyan ident.jpg|thumb|"Cyan Lines" ident from 1995.
Carlton Yellow ident.jpg|thumb|"Yellow Lights" ident from 1995.
Carlton Christmas 1995 ident.jpg|thumb|Christmas ident from 1995.
Carlton Easter ident.jpg|thumb|Easter ident from 1996.
Carlton Candles ident.png|thumb|Christmas (Candles) ident from 1996.
Carlton Lights ident.png|thumb|Christmas (Lights) ident from 1996.
Carlton Pudding ident.png|thumb|Christmas (Pudding) ident from 1996.
Carlton Pudding ident.png|thumb|Christmas (Pudding) ident from 1996.
Carlton Snowflakes ident.jpg|thumb|Christmas (Snowflakes) ident from 1996.
Carlton Snowflakes ident.jpg|thumb|Christmas (Snowflakes) ident from 1996.
Line 145: Line 162:
Carlton Locations ident.jpg|thumb|Locations ident from 1996.
Carlton Locations ident.jpg|thumb|Locations ident from 1996.
Carlton Morning ident.jpg|thumb|Morning ident from 1996.
Carlton Morning ident.jpg|thumb|Morning ident from 1996.
Carlton Peak Practice ident.jpg|thumb|Peak Practice from 1996.
Carlton Peak Practice ident.jpg|thumb|Peak Practice ident from 1996.
Carlton Sheepdog ident.jpg|thumb|Sheepdog ident from 1996.
Carlton Sheepdog ident.jpg|thumb|Sheepdog ident from 1996.
Carlton Soldier, Soldier ident.jpg|thumb|Soldier, Soldier ident from 1996.
Carlton Soldier, Soldier ident.jpg|thumb|Soldier, Soldier ident from 1996.
Carlton The Big Story ident.jpg|thumb|The Big Story from 1996.
Carlton The Big Story ident.jpg|thumb|The Big Story ident from 1996.
Carlton Typing ident.jpg|thumb|Typing from 1996.
Carlton Typing ident.jpg|thumb|Typing ident from 1996.
Carlton Wildlife ident.jpg|thumb|Wildlife ident from 1996.
Carlton Wildlife ident.jpg|thumb|Wildlife ident from 1996.
Carlton World Cup 1998 ident.jpg|thumb|World Cup 1998 ident from 1998.
Carlton World Cup 1998 ident.jpg|thumb|World Cup 1998 ident from 1998.
Line 159: Line 176:


==References==
==References==
{{reflist}}


[[Category:Lost advertising and interstitial material]]
[[Category:Lost advertising and interstitial material]]

Latest revision as of 20:14, 5 March 2024

Carlton 1999.png

Carlton logo from 1999.

Status: Partially Found


Carlton Television was an ITV region in London replacing Thames Television on January 1, 1993. On October 28, 2002, Carlton and LWT were renamed to ITV1 London.

Below are the various lost idents from each ident package.

List of Idents

1993

Carlton’s first on-screen identity was launched with an ident package featuring London personalities, the idents were produced by Lambie-Nairn. 100+ idents were produced and used from 1993-1995.

Ident Name Status
Elizabeth II, Queen, Windsor Found
Len Adam, Fast Draw Association, Bermondsey Found
Peter Fischer, Biker, Camberwell Found
Steve Morse, Biker, Leytonstone Found

In late 1993, there was a new set of 35 idents which consisted of 31 standard idents and 4 montage idents.

Ident Name Status
Belly Dancers, Acton Found
Bodybuilders, Epsom, Acton, Eltham Found
Rugby Players, Sudbury, Richmond Lost
Escapologist, Southend-on-Sea Lost

There are a few sequences featured in the montage idents, but no idents of those sequences have surfaced.

1995

On September 4, 1995, a new look was launched featuring changing backgrounds of colours with a translucent Carlton logo in the centre of the screen. 30 idents were made, including Christmas and Easter versions. These idents lasted until November 22, 1996. These idents were produced by the Central promotions team in Nottingham, shortly after Carlton's acquisition of Central, and these were the only set of idents that were not produced by Lambie-Nairn.

Ident Name Status
Christmas Found
"Cyan Lines" Lost
Easter Found
"Yellow Lights" Lost

1996

Carlton’s new set of idents launched on November 25, 1996, also produced by Lambie-Nairn, featuring the Carlton logo against a brightly coloured background and various animations occurring. 50+ idents were produced, including some designed especially to introduce certain programmes, and versions for Central were also introduced two years later on April 20, 1998. These idents were used until September 3, 1999.

Ident Name Status Description
Broadcasting A (3.5 minute version) Lost It was for use during breakdowns, but it was never used.
Christmas (Candles) Found
Christmas (Lights) Found
Christmas (Pudding) Found A full capture can be found here.
Christmas (Snowflakes) Lost
Christmas (Tree) Lost Mentioned on The TV Room's old site.[1]
Clowning Found
Coronation Street Found
Crossword Found
Custard Pie Found
Emmerdale Lost It was never used because the visuals were considered "too obscure" to connect this ident with the programme.
F1 Existence Unconfirmed Mentioned on a Twitter post by UKPRES.[2]
Generic (2) Lost The first version can be found here.
Gold Searchlight Existence Unconfirmed Mentioned on a thread on TV Forum.[3]
Locations Lost Withdrawn after causing epileptic fits. The currently known locations are "WARE", "ALBURY", "LYCHPIT" and "TOOTING".
Morning Lost Used for GMTV handover. It was the first ident to air at 9.25 a.m. on November 25, 1996.
Peak Practice Found (short version)
Sheepdog Found
Spotlight (B&W version) Lost Mentioned on The TV Room's old site.[4]
Soldier, Soldier Found
The Big Story Found
Typing Found
Videotech Lost This was the last of the programme-specific idents to be produced. The soundtrack didn't feature the familiar four-note stab.
Vortex Existence Unconfirmed Mentioned on a thread on TV Forum.[5]
Wildlife Found
World Cup 1998 Found Was only used during the 1998 World Cup. A full capture can be found here.

1999

On September 6, 1999, Carlton’s boldest rebrand yet occurred, and it was also to be its last. Lambie-Nairn was once again commissioned, and a dozen idents were produced and were used depending on the programme to go before it. The idents featured opening films featuring a heart shape, before a star shaped light is emitted from the heart shape, before the screen changes to the Carlton logo, now with added star in top right corner, against a spinning stars background of different colours, with an ITV logo beneath.

There are no known lost idents from this ident package other than the one below.

Ident Name Status Description
Hearts Found This was never used because Carlton refused to use the hearts branding. It was uploaded, but then removed on YouTube, but it was found again in 2023. However it was removed again, before being found once again.

Gallery

External Links

References