Carlton Television (partially found idents of ITV region; 1993-2002)
Carlton logo from 1999.
Status: Partially Found
Carlton Television was an ITV region in London replacing Thames Television on January 1, 1993. On October 28, 2002, Carlton and LWT were renamed to ITV1 London.
Below are the various lost idents from each ident package.
List of Idents[edit | edit source]
1993[edit | edit source]
Carlton’s first on-screen identity was launched with an ident package featuring London personalities, the idents were produced by Lambie-Nairn. These people, who lived and worked in the capital would appear against a brightly coloured background with the Carlton logo in the top left corner, and would say the phrase, “This is Carlton, television for London”, or other variations of the theme. 100+ idents were produced and used from 1993-1995.
| Ident Name | Status | Description |
|---|---|---|
| Elizabeth II, Queen, Windsor | Found | |
| Len Adam, Fast Draw Association, Bermondsey | Found | |
| Peter Fischer, Biker, Camberwell | Found | |
| Steve Morse, Biker, Leytonstone | Found |
1994[edit | edit source]
| Ident Name | Status | Description |
|---|---|---|
| Belly Dancers, Acton | Lost |
1995[edit | edit source]
On September 4, 1995, a new in-house look was launched featuring changing backgrounds of colours with a translucent Carlton logo in the centre of the screen, becoming opaque and white at the end of the ident. There were 30 idents made, including Christmas and Easter versions. These idents lasted until November 22, 1996. These idents were produced by the Central promotions team in Nottingham, shortly after Carlton's acquisition of Central.
| Ident Name | Status | Description |
|---|---|---|
| Christmas | Found | |
| "Cyan Lines" | Lost | |
| Easter | Found | |
| "Yellow Lights" | Lost |
1996[edit | edit source]
Carlton’s new set of idents launched on November 25, 1996, also produced by Lambie-Nairn, featuring the Carlton logo against a brightly coloured background and various animations occurring. This could be interaction between other letters in the name, letters being replaced by objects, or the letters becoming part of something larger, such as a crossword of places in London. 50 sequences were produced, including some designed especially to introduce certain programmes, and versions for Central were also introduced two years later on April 20, 1998. These idents were used until September 3, 1999.
| Ident Name | Status | Description |
|---|---|---|
| Broadcasting A (3.5 minute version) | Lost | It was for use during breakdowns, but it was never used. |
| Christmas (Candles) | Found | |
| Christmas (Pudding) | Found | |
| Christmas (Snowflakes) | Lost | |
| Christmas (Tree) | Lost | Mentioned on The TV Room's old site.[1] |
| Clowning | Found | |
| Coronation Street | Found | |
| Crossword | Found | |
| Custard Pie | Found | |
| Emmerdale | Lost | It was never used because the visuals were considered "too obscure" to connect this ident with the programme. |
| F1 | Existence Unconfirmed | Mentioned on a Twitter post by UKPRES.[2] |
| Generic (2) | Lost | |
| Gold Searchlight | Existence Unconfirmed | Mentioned on a thread on TV Forum.[3] |
| Locations | Lost | Withdrawn after causing epileptic fits. |
| Morning | Lost | Used for GMTV handover. It was the first ident to air at 9.25 a.m. on November 25, 1996. |
| Peak Practice | Found (short version) | |
| Sheepdog | Found | |
| Spotlight (B&W version) | Lost | Mentioned on The TV Room's old site.[4] |
| Soldier, Soldier | Found | |
| The Big Story | Found | |
| Typing | Found | |
| Videotech | Lost | This was the last of the programme-specific idents to be produced. The soundtrack didn't feature the familiar four-note stab. |
| Vortex | Existence Unconfirmed | Mentioned on a thread on TV Forum.[5] |
| Wildlife | Found | |
| World Cup 1998 | Found | Was only used during the 1998 World Cup. |
1999[edit | edit source]
On September 6, 1999, Carlton’s boldest rebrand yet occurred, and it was also to be its last. While Granada and UNM regions were about to adopt the “Hearts” generic look, Carlton refused the look and instead adopted a package that related back to the Hearts, but put their own distinct take on it. Lambie-Nairn was once again commissioned, and a dozen idents were produced and were used depending on the programme to go before it. The idents featured opening films featuring a heart shape, before a star shaped light is emitted from the heart shape, before the screen changes to the Carlton logo, now with added star in top right corner, against a spinning stars background of different colours, with ITV logo beneath. This look has received criticism, not concerning the idents themselves, but because these idents replaced the brands used by both Central and Westcountry.
| Ident Name | Status | Description |
|---|---|---|
| Hearts ident | Lost | This was never used because Carlton refused to use the hearts branding. |
Gallery[edit | edit source]
Elizabeth II, Queen, Windsor ident from 1993.
Belly Dancers, Acton ident from 1994.
Cyan Lines ident from 1995.
Yellow Lights ident from 1995.
Christmas (Pudding) ident from 1996.
Christmas (Snowflakes) ident from 1996.
Clowning ident from 1996.
Coronation Street ident from 1996.
Crossword ident from 1996.
Custard Pie ident from 1996.
Emmerdale ident from 1996.
Generic (2) ident from 1996.
Locations ident from 1996.
Morning ident from 1996.
Peak Practice from 1996.
Sheepdog ident from 1996.
Soldier, Soldier ident from 1996.
The Big Story from 1996.
Typing from 1996.
Wildlife ident from 1996.
World Cup 1998 ident from 1998.
Unused hearts ident from 1999.
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External Links[edit | edit source]
References[edit | edit source]
- ↑ Archive of The TV Room page mentioning the "tree" and the B&W version of the Spotlights ident.
- ↑ Twitter post by UKPRES mentioning the F1 ident.
- ↑ TV Forum thread mentioning the "Vortex" and "Gold Searchlight" idents.
- ↑ Archive of The TV Room page mentioning the "tree" and the B&W version of the Spotlights ident.
- ↑ TV Forum thread mentioning the "Vortex" and "Gold Searchlight" idents.