Encarnacion Bechaves (lost commercial for Filipino florist; 1990s)

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Status: Lost

Encarnacion Bechaves is a Filipino flower shop located in Manila, Philippines. Sometime during the 1990s, a commercial was made advertising the florist, and would have aired locally on the ABC 5 (now TV5), GMA 7, RPN-9, and IBC 13 television channels, and possibly also ABS-CBN. Although a viewer recalls the commercial airing as early as 1984 and up until 2002, although if it is true there would be sources to back it up, the claim doesn't have any grounds to verify it. The commercial was known to be unsettling and unintentionally disturbing to viewers at the time.

No copy of the commercial has been uploaded online and was never seen again after its airing.

Premise[edit | edit source]

The commercial starts off with a shot of flowers in front of a dark background, to which the camera zooms into. Then it fades into another scene with a couple, with the text "Encarnacion Bechaves" in Alex Brush appearing on screen. It then continues to fade into two more scenes featuring flowers.[1]

It then fades into another scene, featuring a lady in a red dress (with some eyewitnesses saying a black or a white dress) facing away from the camera. The lady proceeds to turn to look at the camera smiling. She appears to have messy hair the covered her face, with her eyes, nose, and mouth still visible, and held roses in front of her face.[2] The camera pauses on the shot of the lady's face until ultimately fading into another screen with the logo and the addresses of the shop's three branches.[3]

This commercial was accompanied by a male narrator,[4] who says:

"When the occasion becomes special. You can make it more special, with flowers, from Encarnacion Bechaves. Encarnacion Bechaves. When you want to show how much you really care.

The commercial is also known to have the song "Shepherd Moons" by Enya playing in the background.

The ending scene was deemed to be unsettling and unintentionally creepy to viewers when the commercial was aired. Additionally, some people claim that the lady was portrayed by Filipino actress Cita Astals,[citation needed] while others deny her involvement and state it was another actress.

Availability[edit | edit source]

The commercial was said to have aired mainly on the TV channels ABC 5 (now TV5) between WWF Raw is War and WWF Superstars (now WWE), RPN-9 (now CNN Philippines) between The $1,000,000 Chance of a Lifetime, Indianapolis 500, and Goggle V", and IBC 13 between Maskman, Masked Rider BLACK and All-Star Wrestling. Although, other viewers remember it also airing on ABS-CBN between TV Patrol, Sang Linggo nAPO Sila and The World Tonight and GMA 7 (also known simply as "GMA") between Eat Bulaga, NBA and NFL Games, and other Post-season games including the Superbowl. However, some eyewitnesses say it mostly airs on RPN-9. According to several accounts of viewers, the commercial happens to air after a lost Family Rubbing Alcohol commercial, only to be followed by an RA Homevision commercial, which is also lost. It was also remembered to have aired alongside an Anzahl Urethrane Car Paints commercial, which is available online.

It was aired in the 1990s up to the 2000s, specifically 2004, since one person said that it is only shown on award nights.[5] Even though it was commonly known that the commercial aired in the '90s, one claim states that the commercial may have aired on TV as early as 1984 and up until 2002,[6] although it is unknown if this is true as there is nothing to support their claim.

Although there is no official documentation of its existence found online, the earliest known mention of the commercial goes back to the 2000s in the Pinoy Exchange forum, during which the commercial is still airing. There are no copies of the commercial available online, and the proof of its existence is the countless recollections of its viewers.

On January 17th, 2017, YouTube user Jemmanuel Cordero Ü uploaded an audio recreation of the commercial, using Shepherd Moons as the background music.

Gallery[edit | edit source]

Audio recreation of the Encarnacion Bechaves commercial.

External Links[edit | edit source]

References[edit | edit source]