The Smurfs (found animated National Benzole commercial series; 1978): Difference between revisions

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{| style="margin: auto;"
{{InfoboxFound
|[[File:Lmwtan cleanup.png|frameless|300px|link=LMW-tan]]
|title=<center>The Smurfs (National Benzole advertisements)</center>
|This article has been tagged as <span style="color:blue">'''Needing work'''</span> due to its awkward writing.
|}
 
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{{InfoboxLost
|title=<center>The Smurfs National Benzole advertisements</center>
|image=Ukanimations1.jpg
|image=Ukanimations1.jpg
|imagecaption=1978 magazine showing stills from the commercials.
|imagecaption=A 1978 magazine showing stills from one of the commercials.
|status=<span style="color:orange;">'''Partially Found'''</span>
|status=<span style="color:green;">'''Found'''</span>
|datefound=08 Nov '13
|foundby=[https://www.youtube.com/channel/UC9m-Yl4kfv8nIriI7Ry8CxA BP]
}}
}}
In 1978, the UK gas company National Benzole launched a line of ''Smurfs'' figurines. In order to promote these and their own gas stations, '''NB created a series of animated commercials featuring Smurfs''' which began airing on May 20th, 1978. These commercials featured various Smurfs working at a National Benzole station, filling up and fixing cars. In the background, an instrumental version of Dutch singer Vader Abraham's "Smurf Song" (Het Smurfenlied) which came out the previous year to promote the release of "The Smurfs And The Magic Flute".
These commercials were notable for having a very different animation style compared to the more well-known Hanna-Barbera cartoon series from 1981. After the campaign ended, the "Smurf Song" along with the slogan would be reused for Australian commercials for BP in the mid-1980s. However, the BP commercials features Papa Smurf taking care of the gas station, while the National Benzole, commercials feature National Smurf, a character created exclusively for the commercials.


In 1978, National Benzole (a now defunct gas station chain) promoted the company by selling Smurfs merchandise in the UK. To promote ''The Smurfs'', National Benzole created '''a series of animated commercials''' which began on May 20th, 1978, that featured Smurfs checking cars with the instrumental version of Dutch singer Vader Abraham's "Smurf Song" (Het Smurfenlied) which came out the previous year to promote the release of "The Smurfs And The Magic Flute" which later gained its first English dub in 1979.
==Findings==
On November 8th, 2013, the official BP YouTube channel uploaded one of the commercials, which shows the smurfs successfully repairing a car.<ref>[https://www.youtube.com/watch?v=hp7Xlv7ulTc The car repair commercial]</ref>
In addition, at an unknown time, seven other commercials (plus the one previously mentioned) were uploaded to the BP Video Library. These include a race where the smurfs act as a speedy pit crew, a shortened version of the previously mentioned car repair commercial, the Smurfs singing about tending the NB station, four short commercials depicting the Smurfs tending the station and promising a service with a smurf, and one short one depicting the Smurfs as an army, efficiently filling many cars with gas.<ref>[http://www.bpvideolibrary.com/record/676 The first set of commercials on BP Video Library.]</ref> <ref>[http://www.bpvideolibrary.com/record/107 The second set of videos, the only one that is not included in the previous set is the racing one.]</ref> As far as it is known, these are all the commercials.


These commercials were notable for having a very different animation style compared to the more well-known Hanna-Barbera series which debuted in 1981. The slogan for The Smurfs promoting the company was the slogan "You Get Service With A Smurf". After the campaign ended, the "Smurf Song" along with the slogan would be reused for Australian commercials for BP in the mid-1980's. The difference between the National Benzole and BP smurfs commercials is that Papa Smurf is checking on the Smurfs taking care of a gas station, cleaning cars, and the store in the Australian ads while National Smurf (a smurf created exclusively for National's commercials) was checking on the cars and is seen driving off.
==Videos==
{{Video|perrow  =2
  |service1    =youtube
  |id1          =hp7Xlv7ulTc
  |description1 =The car repair commercial.
  |service2    =youtube
  |id2          =w9TU9dFXPgU
  |description2 =The rest of the commercials that were uploaded to BP video library.
}}


These commercials hadn't resurfaced on the Internet until 2013 when the official YouTube channel for BP uploaded one of the commercials.
==References==
{{reflist}}


==Gallery==
[[Category:Found media|Smurfs (National Benzole advertisements)]]
{{#ev:youtube|https://www.youtube.com/watch?v=hp7Xlv7ulTc|320x240|center|One of the commercials.|frame}}
[[Category:Partially found media|Smurfs National Benzole advertisements]]
[[Category:Lost advertising and interstitial material|Smurfs National Benzole advertisements]]
[[Category:Lost animation|Smurfs National Benzole advertisements]]
[[Category:Lost TV|Smurfs National Benzole advertisements]]
[[Category:Needing work|Smurfs National Benzole advertisements]]

Revision as of 03:11, 19 June 2019

Ukanimations1.jpg

A 1978 magazine showing stills from one of the commercials.

Status: Found

Date found: 08 Nov '13

Found by: BP

In 1978, the UK gas company National Benzole launched a line of Smurfs figurines. In order to promote these and their own gas stations, NB created a series of animated commercials featuring Smurfs which began airing on May 20th, 1978. These commercials featured various Smurfs working at a National Benzole station, filling up and fixing cars. In the background, an instrumental version of Dutch singer Vader Abraham's "Smurf Song" (Het Smurfenlied) which came out the previous year to promote the release of "The Smurfs And The Magic Flute".

These commercials were notable for having a very different animation style compared to the more well-known Hanna-Barbera cartoon series from 1981. After the campaign ended, the "Smurf Song" along with the slogan would be reused for Australian commercials for BP in the mid-1980s. However, the BP commercials features Papa Smurf taking care of the gas station, while the National Benzole, commercials feature National Smurf, a character created exclusively for the commercials.

Findings

On November 8th, 2013, the official BP YouTube channel uploaded one of the commercials, which shows the smurfs successfully repairing a car.[1] In addition, at an unknown time, seven other commercials (plus the one previously mentioned) were uploaded to the BP Video Library. These include a race where the smurfs act as a speedy pit crew, a shortened version of the previously mentioned car repair commercial, the Smurfs singing about tending the NB station, four short commercials depicting the Smurfs tending the station and promising a service with a smurf, and one short one depicting the Smurfs as an army, efficiently filling many cars with gas.[2] [3] As far as it is known, these are all the commercials.

Videos

The car repair commercial.

The rest of the commercials that were uploaded to BP video library.

References