Edit Media: McDonald's eCrew Development Program (found McDonald's Japan Nintendo DS training game; 2010)

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{{InfoboxFound |title=<center>eCrew Development Program</center> |image=ECDP-title.png |imagecaption=The game's title screen. |status=<span style="color:green;">'''Found'''</span> |datefound=18 Nov 2020 |foundby=[https://youtube.com/channel/UCOuddH5GyBXp-_tv_ASdp_A Nick Robinson] }} '''''McDonald's eCrew Development Program''''' is a game used by Japanese McDonald's to train their employees. ==History== In 2010, McDonald's Japan collaborated with Nintendo to create ''eCrew Development Program'', a Nintendo DS game designed to train new employees. The game received some media coverage, but it was only given to McDonald's Japan employees and required an individualized password to play. In December 2018, a thread was started on the AssemblerGames website by user Code1038, who had bought the game cartridge years earlier. Code1038 was stuck on a password entry page and could not progress past that point, as he had no way of figuring out the copy's individualized password. In mid-2020, a Yahoo Japan auction for the game appeared online. Its starting price was 400,000 yen (about $3,855 in US dollars), which was later lowered.<ref> [https://web.archive.org/web/20200530070256/https://page.auctions.yahoo.co.jp/jp/auction/e416813154 Archived Yahoo Japan auction page for the game.] Retrieved 22 Nov '20</ref> Subsequently, Code1038 had been in contact with numerous members of international McDonald's staff in an attempt to access his copy of the game. While he was provided with scans of the game manual and other information, he still had no way of accessing the full game due to the nature of the individualized passwords. However, upon inspection of the game's code, Code1038 was able to figure out the password for his copy and uploaded a full playthrough to YouTube on October 30th, 2020. Despite having full access to the game and its password, Code1038 made it clear that he had no intention of dumping the game and distributing it to the public. On November 18th, 2020, YouTuber Nick Robinson shared a video (below) where he revealed that he was the winner of the Yahoo auction. After playing the game on a livestream, he subsequently dumped the entire game and uploaded it onto the Internet Archive. ==Gallery== ===Images=== <gallery mode=packed heights=175px> File:Ecdp esmart cases.jpeg|''eCrew Development Program'' and ''eSmart'' game case. File:Ecdp esmart cases 2.jpeg|''eCrew Development Program'' cartridge and manual. File:Mcdonalds dsi.jpeg|McDonald's special edition Nintendo DSi. </gallery> ===Videos=== {{Video|perrow =4 |service1 =youtube |id1 =yQwhSA2j0R8 |description1 =Blameitonjorge's video which mentions the McDonald's ''eCrew Development Program'' search (22:01-25:47). |service2 =youtube |id2 =-e6xOBCAVvA |description2 =Nick Robinson's video on the ten-year-long search for the game. |service3 =youtube |id3 =KJTZsL_UYwA |description3 =Full game playthrough. |service4 =youtube |id4 =d23bAqGtImo |description4 =Nick Robinson's iceberg video on ''eCrew Development Program'' (part 1). }} {{Video|perrow =1 |service1 =youtube |id1 =FBenyvvYw0E |description1 =Nick Robinson's iceberg video on ''eCrew Development Program'' (part 2). }} ==See Also== *[[Mac Tonight (lost extended version of song from McDonald's advertisements; late 1980s)]] *[[McDonald's (found "New Slang" commercial from fast food restaurant; 2002)]] *[[McDonald's (partially lost early Japanese TV commercials for fast food chain; 1973-1976)]] *[[McDonald's "Archy Dancing" (lost commercial from fast food franchise; early 1960s)]] *[[Mcjuniorclub TV (partially found Nickelodeon Netherlands/McDonald's live-action short series; 2008)]] *[[Ronald McDonald and the Adventure Machine (found McDonald's animated video; 1987)]] *[[YumChums (partially lost British McDonald's TV commercials; 2004)]] *[[Valerie's Family Fire Prevention (partially found McDonald's sponsored TV ads; 1987)]] *[[The Incredibles (found full version of McDonald's Happy Meal commercial for Pixar animated film; 2004)]] *[[McDonald's "You Better Don't" (lost "Defend Your Chicken Selects" commercial from fast food franchise; 2004)]] ==External Links== *[https://obscuregamers.com/threads/mcdonalds-ecrew-development-program-ecdp-nintendo-ds.1384/ Obscure Gamers forum thread on McDonald's ''eCrew Development Program''.] *[https://archive.org/details/mcdonalds-japan-ecdp-rom-training-nintendo-ds-cartridge-dump Internet Archive page of the ROM.] ==References== {{reflist}} [[Category:Found media]] [[Category:Found video games]]