YumChums (partially lost British McDonald's TV commercials; 2004): Difference between revisions

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|title=<center>McDonald's YumChums TV commercials</center>
|title=<center>McDonald's YumChums TV commercials</center>
|image=RMD PIC.jpg
|image=RMD PIC.jpg
|imagecaption=Combined pictures from a McDonald's brochure, notice the typo.
|imagecaption=Combined pictures from McDonald's brochure.
|status=<span style="color:orange;">'''Partially Found'''</span>
|status=<span style="color:orange;">'''Partially Lost'''</span>
}}
}}
In 2004, McDonald's in the UK made a few television advertisements for kids to keep healthy. This would feature the character of Ronald McDonald and a few creatures called the '''YumChums'''.
''YumChums'' are a series of advertisements created by McDonald's UK, which aired between 2004 and 2005. Unusual for the fast-food chain, these advertisements had little to do with their brand but focused more on healthy lifestyles, targeted towards younger children. This campaign also introduced a group of colourful characters, referred to as YumChums.


==Lost Adverts/Lyrics==
==Overview==
These series of adverts go like this: It would show Ronald McDonald at a gym, and then it would show what is inside his stomach, pitch black with cartoon-like eyes saying if they're ready. It would suddenly fade into a colorful environment with the '''YumChum''' gang:
Every advert would have a premise; the viewer would be introduced to Ronald McDonald doing an activity in a playroom, similar to one found in a youth centre. Upon hearing a strange noise, he would tell the viewers that they are his YumChums, who live inside of him. Ronald would then proceed to rub his stomach and ask himself "yum yum, what's going on in my tum?"
*A purple blobby character who has a skateboard.
*A female character who has a swirly tail and likes dancing.
*A small, smart green creature with glasses.
*A big, spherical brown hairy monster.
*A small, blue bouncy ball like creature with a baseball cap.
All these characters would sing about the joy of being healthy and they would sing one of these songs.


[[File:Yumchums_5aday.jpg|thumb|What could be a possible screenshot from the 5 a day ad.]]
Following this live-action segment, the screen fades to black. The void would then show a few cartoon eyes filling the screen making comments if they're ready. After this, the darkness would then fade into a colourful world featuring the YumChum gang, including:
-'''5 a Day''': This advert involves the group of characters turning into fruit and vegetables, high-fiving each other, and singing about eating 5 food groups a day. One notable part involves the big monster character growing an apple stem on top of its head. Lyrics were found on a website titled 'CreamCheese', and a possible screenshot was recently discovered. Recently, the full advert was discovered
*A purple, blobby character clad in skateboarding gear.
*A mermaid-esque creature with a spiky hairstyle.
*A stumpy green creature wearing rounded glasses.
*A round, bigfoot-like monster.
*A blue bouncy ball with a backwards cap.


-'''Drinking Water''': This advert had the characters swimming in water whilst singing a song about it. One part is known to feature the green creature character drinking water from a bottle and breaking the fourth wall by telling the viewer to drink plenty of water.
These characters would perform one of the following songs below:


-'''Exercising''': TBD
*'''Too Many Treats''': ('''Found''') This advert had the characters playing as if they were in a playground while singing a song about treats. Originally being used as an intro to each of the three songs below, it was later used as a standalone advert in 2005. The advert was recovered on April 24, 2021, by YouTuber "{insert channel name here}".


At the end of the songs, it would come back to Ronald McDonald, who would be doing an activity related to the song, like juggling tomatoes in the 5 a day advert for example, causing them to splatter on the screen. The adverts would end with the URL for the YumChums website as well as the slogan said by Ronald himself "It's what I eat, it's what I do, I'm lovin' it".
[[File:Yumchums_5aday.jpg|thumb|A screenshot from the 5 a day ad.]]
*'''5 a Day''': ('''Partially Lost''') This advert involves the group of characters turning into fruit and vegetables, high-fiving each other, and singing about eating 5 food groups a day. One notable part involves the big monster character growing an apple stem on top of its head. The original 2004 version of the advert ended with Ronald telling the viewers that "the YumChums will be back with more adventures". In 2005, aside from the reshot ending described below, the song itself was shortened to remove the first verse, stopping right at the aforementioned apple stem shot. The 2005 version of the advert was recovered on June 16th, 2017 by YouTuber Gondarth, whilst an alternate shortened 2005 version with the original ending intact was uploaded by Lucas’s Archive on August 13, 2022.


'''Drinking Water''' lyrics
*'''Drinking Water''' ('''Partially Found'''): This advert had the characters swimming in water whilst singing a song about it. One part is known to feature the green creature character drinking water from a bottle and breaking the fourth wall by telling the viewer to drink plenty of water, and another featuring Ronald McDonald appearing beside a water cooler (a clip of which can be seen in the "Too Many Treats" advert) before drinking from it.


Not found yet
*'''Exercise''': ('''Found''') This advert featured the characters doing activities and playing football/soccer with the bouncy ball creature. The advert was recovered on June 30, 2017, by YouTuber Gondarth, whilst a long version with the original Too Many Treats lead-in and original ending was uploaded by [bluefrogTV] on June 21, 2021.


'''Exercising''' lyrics
At the end of the songs, it would return to Ronald McDonald in the playroom. He would usually be shown doing an activity related to the song, like juggling fruit or keeping fit, while explaining to the viewer tips on healthy living. The adverts would end with the URL for the YumChums website. In 2005, the ending was reshot to depict Ronald saying "It's what I eat, and what I do", before ending with the recognisable McDonald's slogan, "I'm lovin' it".
 
Not found yet
 
===Found/Partially Found adverts and lyrics===
 
'''Five-A-Day'''
 
"Don't let your YumChums get glum,
put healthly stuff in your tum!
Think about the things you eat,
don't give us toooo many treats!
Run about, jump around and play
and you will feel yummy everyday.


===Lyrics of the Songs===
====Too Many Treats====
Don't let your YumChums get glum,<br>
put healthy stuff in your tum!<br>
Think about the things you eat,<br>
don't give us too many treats!<br>
Run about, jump around and play<br>
and you will feel yummy every day.
====Five-A-Day====
We're looking for our veggies,
We're looking for our veggies,
5 a day is what we need.
5 a day is what we need.<br>
We've got to have our veggies today,
We've got to have our veggies today,
hey hey!
hey hey!<br>
 
We're feeling kinda fruity,
We're feeling kinda fruity,
come on now be good to me!
come on now be good to me!<br>
We've got to have'em all to play,
We've got to have'em all to play,
hey hey!
hey hey!


We're looking for our veggies,
We're looking for our veggies,
5 a day is what we need.
5 a day is what we need.<br>
We've got to have our veggies today,
We've got to have our veggies today,
hey hey!
hey hey!


5, gimme 5. Gimme gimme gimme 5-a-day!
5, gimme 5. Gimme gimme gimme 5-a-day!<br>
5, gimme 5. Gimme gimme gimme 5-a-day!
5, gimme 5. Gimme gimme gimme 5-a-day!


We're feeling kinda fruity,
We're feeling kinda fruity,
come on now be good to me!
come on now be good to me!<br>
We've got to have'em all to play,
We've got to have'em all to play,
hey hey
hey hey HEY!
HEY!"
====Drinking Water====
====Exercise====


Was found on June 16th, 2017 by YouTuber Gondarth
==Availability==
For a while, these advertisements were considered to be lost media, only having the images taken from the 2006 McDonald's Report showcasing what appears to be for the YumChums website. Speaking of which, the .swf file from the site has been archived, but the only thing that remains is the loading screen.


However, come June 2017, two of the advertisements were found from two Nick Jr. continuities by YouTuber Gondarth, being the "5-A-Day" and "Excercise" spots (with alternate versions of both ads also later being found). Additionally, the "Too Many Treats" spot was found and uploaded by YouTuber BlueFrog on April 2021, leaving only one advertisement and the original version of another to be found and uploaded.
==Videos==
==Videos==
{| class="wikitable" style="margin: auto;"
{{Video|perrow  =3
|- style="vertical-align:top;"
  |service1    =youtube
| {{#ev:youtube|https://www.youtube.com/watch?v=1pqKjFZMdI0|320x240|center| The advert for Five-A-Day.}}
  |id1          =PAnC4Hp0xzE
|}
  |description1 =The advert for Too Many Treats.
  |service2    =youtube
  |id2          =1pqKjFZMdI0
  |description2 =The advert for Five-A-Day.
  |service3    =youtube
  |id3          =4eMoEryOlnM
  |description3 =The advert for Exercise.
}}
{{Video|perrow  =2
  |service1    =youtube
  |id1          =xx8BxUaerLU
  |description1 =The advert for Five-A-Day (original ending but shortened; 2:41).
  |service2    =youtube
  |id2          =KgEtSLT_U-w
  |description2 =The advert for Exercise (original ending and Too Many Treats lead-in).
}}
 
==See Also==
*[[The Incredibles (found full version of McDonald's Happy Meal commercial for Pixar animated film; 2004)]]
*[[Mac Tonight (found extended version of song from McDonald's advertisements; late 1980s)]]
*[[McDonald's "Archy Dancing" (lost commercial from fast food franchise; early 1960s)]]
*[[McDonald's eCrew Development Program (found McDonald's Japan Nintendo DS training game; 2010)]]
*[[McDonald's (found "New Slang" commercial from fast food restaurant; 2002)]]
*[[McDonald's (partially lost early Japanese TV commercials for fast food chain; 1973-1976)]]
*[[McDonald's "You Better Don't" (lost "Defend Your Chicken Selects" commercial from fast food franchise; 2004)]]
*[[Mcjuniorclub TV (partially found Nickelodeon Netherlands/McDonald's live-action short series; 2008)]]
*[[Ronald McDonald and the Adventure Machine (found McDonald's animated video; 1987)]]
*[[Valerie's Family Fire Prevention (partially found McDonald's sponsored TV ads; 1987)]]


==External Links==
==External Links==
*[https://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Sustainability/Sustainability%20Library/2006%20Report%20%28English%29.pdf 2006 report explaining the commericals]
*[https://web.archive.org/web/20131029215437/https://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Sustainability/Sustainability%20Library/2006%20Report%20(English).pdf 2006 report explaining the commercials]
 
*[http://web.archive.org/web/20041212001742/http://www.yumchums.co.uk/ The official Yumchums website.]
*[http://web.archive.org/web/20041212001742/http://www.yumchums.co.uk/ The official Yumchums website.]


[[Category:Lost advertising and interstitial material]]
[[Category:Lost animation]]
[[Category:Lost animation]]
[[Category:Lost advertising and interstitial material]]
[[Category:Lost audio]]
[[Category:Lost TV]]
[[Category:Lost TV]]
[[Category:Partially found media]]
[[Category:Partially lost media]]
[[Category:Lost audio]]

Latest revision as of 00:54, 15 October 2024

RMD PIC.jpg

Combined pictures from McDonald's brochure.

Status: Partially Lost

YumChums are a series of advertisements created by McDonald's UK, which aired between 2004 and 2005. Unusual for the fast-food chain, these advertisements had little to do with their brand but focused more on healthy lifestyles, targeted towards younger children. This campaign also introduced a group of colourful characters, referred to as YumChums.

Overview

Every advert would have a premise; the viewer would be introduced to Ronald McDonald doing an activity in a playroom, similar to one found in a youth centre. Upon hearing a strange noise, he would tell the viewers that they are his YumChums, who live inside of him. Ronald would then proceed to rub his stomach and ask himself "yum yum, what's going on in my tum?"

Following this live-action segment, the screen fades to black. The void would then show a few cartoon eyes filling the screen making comments if they're ready. After this, the darkness would then fade into a colourful world featuring the YumChum gang, including:

  • A purple, blobby character clad in skateboarding gear.
  • A mermaid-esque creature with a spiky hairstyle.
  • A stumpy green creature wearing rounded glasses.
  • A round, bigfoot-like monster.
  • A blue bouncy ball with a backwards cap.

These characters would perform one of the following songs below:

  • Too Many Treats: (Found) This advert had the characters playing as if they were in a playground while singing a song about treats. Originally being used as an intro to each of the three songs below, it was later used as a standalone advert in 2005. The advert was recovered on April 24, 2021, by YouTuber "{insert channel name here}".
A screenshot from the 5 a day ad.
  • 5 a Day: (Partially Lost) This advert involves the group of characters turning into fruit and vegetables, high-fiving each other, and singing about eating 5 food groups a day. One notable part involves the big monster character growing an apple stem on top of its head. The original 2004 version of the advert ended with Ronald telling the viewers that "the YumChums will be back with more adventures". In 2005, aside from the reshot ending described below, the song itself was shortened to remove the first verse, stopping right at the aforementioned apple stem shot. The 2005 version of the advert was recovered on June 16th, 2017 by YouTuber Gondarth, whilst an alternate shortened 2005 version with the original ending intact was uploaded by Lucas’s Archive on August 13, 2022.
  • Drinking Water (Partially Found): This advert had the characters swimming in water whilst singing a song about it. One part is known to feature the green creature character drinking water from a bottle and breaking the fourth wall by telling the viewer to drink plenty of water, and another featuring Ronald McDonald appearing beside a water cooler (a clip of which can be seen in the "Too Many Treats" advert) before drinking from it.
  • Exercise: (Found) This advert featured the characters doing activities and playing football/soccer with the bouncy ball creature. The advert was recovered on June 30, 2017, by YouTuber Gondarth, whilst a long version with the original Too Many Treats lead-in and original ending was uploaded by [bluefrogTV] on June 21, 2021.

At the end of the songs, it would return to Ronald McDonald in the playroom. He would usually be shown doing an activity related to the song, like juggling fruit or keeping fit, while explaining to the viewer tips on healthy living. The adverts would end with the URL for the YumChums website. In 2005, the ending was reshot to depict Ronald saying "It's what I eat, and what I do", before ending with the recognisable McDonald's slogan, "I'm lovin' it".

Lyrics of the Songs

Too Many Treats

Don't let your YumChums get glum,
put healthy stuff in your tum!
Think about the things you eat,
don't give us too many treats!
Run about, jump around and play
and you will feel yummy every day.

Five-A-Day

We're looking for our veggies, 5 a day is what we need.
We've got to have our veggies today, hey hey!
We're feeling kinda fruity, come on now be good to me!
We've got to have'em all to play, hey hey!

We're looking for our veggies, 5 a day is what we need.
We've got to have our veggies today, hey hey!

5, gimme 5. Gimme gimme gimme 5-a-day!
5, gimme 5. Gimme gimme gimme 5-a-day!

We're feeling kinda fruity, come on now be good to me!
We've got to have'em all to play, hey hey HEY!

Drinking Water

Exercise

Availability

For a while, these advertisements were considered to be lost media, only having the images taken from the 2006 McDonald's Report showcasing what appears to be for the YumChums website. Speaking of which, the .swf file from the site has been archived, but the only thing that remains is the loading screen.

However, come June 2017, two of the advertisements were found from two Nick Jr. continuities by YouTuber Gondarth, being the "5-A-Day" and "Excercise" spots (with alternate versions of both ads also later being found). Additionally, the "Too Many Treats" spot was found and uploaded by YouTuber BlueFrog on April 2021, leaving only one advertisement and the original version of another to be found and uploaded.

Videos

The advert for Too Many Treats.

The advert for Five-A-Day.

The advert for Exercise.

The advert for Five-A-Day (original ending but shortened; 2:41).

The advert for Exercise (original ending and Too Many Treats lead-in).

See Also

External Links