Remarkable Mouth (partially found television commercials for radio stations; 1975-2011)

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Remarkable-mouth-e1671897540886.png

Screenshots of select "Remarkable Mouth" advertisements

Status: Partially found



The Remarkable Mouth is a series of television commercials used to advertise radio stations since 1975.

History

Chuck Blore and Don Richman initially created the concept to advertise Pittsburgh radio station WTAE-AM.[1] The premise is simple; an attractive female model, in her own voice, introduces the spot telling the audience that she would like to tell them about "a remarkable radio station". The camera then zooms into a tight close-up of her mouth as she lip syncs to snippets of banter by the station's DJs, clips of songs featured on the station, its jingles and the voices of the callers. As the audio montage concludes, the camera zooms out to reveal the model's full frame, as an offstage male voice compliments her by saying that she has "a remarkable mouth", to which she replies "we have [or '(the station's call letters) is'] a remarkable radio station" in her own voice. The campaign was so successful that Blore and Richman licensed the format to Top 40 and rock radio stations across the country throughout the late 1970s and 1980s, after which the creative rights were purchased by Los Angeles production house Celestial Mechanix and produced for stations globally thereafter.

Availability

Several spots have been located and uploaded to video sharing websites for online curation, many of which have been added to concept-specific YouTube playlists.[2][3] The number of lost spots is currently unknown, but estimated to range anywhere between 50 and 100 commercials. The table below lists currently known spots in order of their initial release, as well as their current status based on online availability:

Radio Station City Release Year Model Status
WTAE-AM Pittsburgh, PA, USA 1975 Unknown Lost
KIIS-AM Los Angeles, CA, USA 1975 Lorelei Shark Lost
CKY-AM Manitoba, MB, Canada 1976 Lorraine Mansbridge Lost
KHOW-AM Denver, CO, USA 1977 Unknown Lost
KSAN-FM San Francisco, CA, USA 1978 Denise Cunnington Found[4]
WBCY-FM Charlotte, NC, USA 1978 Unknown Lost
WKY-AM Oklahoma City, OK, USA 1978 Unknown Lost
CFTR-AM Toronto, ON, Canada 1979;
1980
 Unknown Lost
Found[5]
KFI-AM Los Angeles, CA, USA 1979;
1980
(bumpers)		 Ann Bell Found[6]
Found[7]
KORL-AM Honolulu, HI, USA 1979 Unknown Lost
KOY-AM Phoenix, AZ, USA 1979 Lorelei Shark Lost
KYYX-FM Seattle, WA, USA 1979 Denise Cunnington Found[8]
WISN-AM Milwaukee, WI, USA 1979 Lorelei Shark Found[9]
2NX Newcastle, NSW, Australia 1979 Unknown Lost
2SM Sydney, NSW, Australia 1979 Virginia Hey Found[10]
3XY Melbourne, VIC, Australia 1979 Unknown Lost
4IP Brisbane, QLD, Australia 1979 Unknown Lost

References

  1. ↑ Sterling, Christopher (2003). Encyclopedia of Radio 3-Volume Set (1st ed.). Retrieved 31 Jan '23.
  2. ↑ Remarkable Mouth Spots playlist by Maverick1989
  3. ↑ Remarkable Mouth Collection playlist by Phrodus
  4. ↑ "KSAN Mouth Commercial".Retrieved 31 Jan '22
  5. ↑ "CFTR 680 WEIRD RADIO SPOT (1980)". Retrieved 31 Jan '22
  6. ↑ "64KFI AM 640 Los Angeles commercial 1979". Retrieved 31 Jan '22
  7. ↑ "64 KFI "Remarkable Mouth" Bumpers (1980)". Retrieved 31 Jan '22
  8. ↑ "December 12, 1980 Commercial Breaks – KIRO (CBS, Seattle-Tacoma)".Retrieved 31 Jan '22
  9. ↑ "WISN "Remarkable Mouth" Commercial (1979)".Retrieved 31 Jan '22
  10. ↑ "Virginia Hey - 2SM Radio - Remarkable Mouth TV Ad".Retrieved 31 Jan '22
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