All Dogs Go to Heaven (partially found Proctor & Gamble TV promotions for VHS release of animated film; 1990): Difference between revisions
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In 1990, following on the commercial and critical disappointment of the 1989 Don Bluth film ''All Dogs Go to Heaven'', MGM/UA collaborated with Proctor & Gamble for an advertising campaign to promote the VHS release of the movie. This campaign, costing over $13 million, consisted of newly animated footage by Don Bluth's US studio, showing the films characters giving each other the tape for the holidays, and also a separate advert for Downey detergent showing live action dogs discussing the film while their | In 1990, following on the commercial and critical disappointment of the 1989 Don Bluth film ''All Dogs Go to Heaven'', MGM/UA collaborated with Proctor & Gamble for an advertising campaign to promote the VHS release of the movie. This campaign, costing over $13 million, consisted of newly animated footage by Don Bluth's US studio, showing the films characters giving each other the tape for the holidays, and also a separate advert for Downey detergent showing live action dogs discussing the film while their owners were at the store purchasing Downey and the movie on VHS.<ref>[http://www.cataroo.com/DBdogs.html Online reference to the advertising campaign, presumably taken from a rare text about Don Bluth's work.] Retrieved 31 Jul '17</ref> | ||
Despite the odd pairing, it seemed to have paid off as the VHS of ''All Dogs Go to Heaven'' was a huge success at the time. | Despite the odd pairing, it seemed to have paid off as the VHS of ''All Dogs Go to Heaven'' was a huge success at the time. | ||
On July 5th, 2016, YouTube user ''pannoni 8'' uploaded 24 minutes of commercials recorded on November 14, 1990 during an airing of the film ''Short Circuit 2''. At time-stamp 23:42 on the YouTube video, the Downy version of the advertisement campaign is shown. | On July 5th, 2016, YouTube user ''pannoni 8'' uploaded 24 minutes of commercials recorded on November 14, 1990, during an airing of the film ''Short Circuit 2''. At time-stamp 23:42 on the YouTube video, the Downy version of the advertisement campaign is shown. | ||
==Videos== | ==Videos== | ||
{{ | {{Video|perrow =1 | ||
|service1 =youtube | |||
|id1 =w3YFnIe4fRc | |||
|description1 =The Downy detergent commercial for ADGTH VHS (starts at 23:42). | |||
}} | |||
==References== | ==References== | ||
{{reflist}} | |||
[[Category:Lost advertising and interstitial material]] | |||
[[Category:Lost animation]] | [[Category:Lost animation]] | ||
[[Category:Lost films]] | [[Category:Lost films]] | ||
[[Category:Partially found media]] | [[Category:Partially found media]] |
Revision as of 13:17, 13 April 2018
In 1990, following on the commercial and critical disappointment of the 1989 Don Bluth film All Dogs Go to Heaven, MGM/UA collaborated with Proctor & Gamble for an advertising campaign to promote the VHS release of the movie. This campaign, costing over $13 million, consisted of newly animated footage by Don Bluth's US studio, showing the films characters giving each other the tape for the holidays, and also a separate advert for Downey detergent showing live action dogs discussing the film while their owners were at the store purchasing Downey and the movie on VHS.[1]
Despite the odd pairing, it seemed to have paid off as the VHS of All Dogs Go to Heaven was a huge success at the time.
On July 5th, 2016, YouTube user pannoni 8 uploaded 24 minutes of commercials recorded on November 14, 1990, during an airing of the film Short Circuit 2. At time-stamp 23:42 on the YouTube video, the Downy version of the advertisement campaign is shown.