Myx's “Bloody Beating Heart” interstitial (lost broadcast interstitial on Filipino music channel; existence unconfirmed; 2011)
Logo of MYX.
Status: Existence Unconfirmed
Myx is a Filipino cable music channel operated by ABS-CBN. The channel was primarily targeted to youth audiences and airs music videos. Originally a programming block for ABS-CBN’s UHF channel Studio 23, a stand-alone cable channel was established in 2002.
A strange broadcast, allegedly an intrusion, was brought to attention by user Colin_Mackenzie on Reddit’s Tip of My Tongue[1], Help Me Find[2], and became even more noticed on the Philippines subreddit.[3]
The Broadcast
According to Colin_Mackenzie, the broadcast aired in the evening, approximately 8 to 9pm back in May 2011.[2]
As Myx airs their commercials for different programs, it suddenly displayed color bars until minutes later it transitioned to veins with blood flowing at different angles and later a slow mirrored footage of a beating heart with strange noises or incomprehensible speaking and moans of a woman in the background. The testcard of Myx, a black (or white according to some eyewitnesses) backdrop with a logo of Myx with its slogan “Your Choice, Your Music.”[3]
Availability
Several people, including Mackenzie’s siblings, recall the broadcast. A FB commenter also recalled the broadcast.[3] There are unverifiable reports that it also aired on Studio 23 and ABS-CBN.[4]
A recreation was made by I.Republic on May 20th, 2023.[5] Mackenzie said it was identical to the original, however the heartbeat is a bit slow and there were veins with blood flowing in the real broadcast.
Theories
Various theories like reception issues from other channels, transmission problems, a music video, and even the possibility of hijacking or intrusion. Initially, Mackenzie put forward the theory of hijacking, but this was later dismissed due to the presence of the Myx logo in the upper right corner, similar to other commercials on the channel.[3]
The most plausible theory suggests that the missing video was a promotional or a commercial. This theory finds support in previous instances where other ABS-CBN channels, like Studio 23 in 2008, created a creepy found footage-style commercial akin to the Blair Witch Project. Additionally, an eyewitness recalls a similar commercial aired on Studio 23 in 2009-2010, depicting a boy inappropriately touching a girl, accompanied by color bars.[3]
Gallery
FB eyewitness of the clip.
English translation of above post goes:
"I've experienced what was being said in MYX,
At that time, I was studying for our final exams in culinary. When I'm reviewing, either an infomercial channel or the MYX channel is playing in the background. Suddenly, I heard a very loud moan, then I looked back at our television and there was this really strange darkish red...stuff. I'm not sure how to explain it because my heart jumped up, then it was followed up by a long "toot" (OP is referring to a long beep.), then it was followed up by random videos from MYX, then the rainbow bars appeared (OP is referring to an SMPTE card/test card that is shown in television when there's no program being broadcasted), then they show the MYX logo with their tagline, "Your Choice, Your Music!" (MYX's official tagline). I literally went to Ministop (a convenience store) at an untimely hour and I reviewed there instead."
Videos
References
- ↑ Tip of My Tounge post Retrieved 21 May '23
- ↑ 2.0 2.1 Help Me Find post Retrieved 21 May '23
- ↑ 3.0 3.1 3.2 3.3 3.4 r/Philippines post. Retrieved 21 May '23
- ↑ Everything MediaPH's video on the topic. Retrieved 21 May '23
- ↑ Recreation by I.Republic. Retrieved 21 May '23