National Amusements (found Feature Presentation ident logo of theater company; 2000s)
National Amusements, Inc. is an American privately owned cinema chain and mass media holding company based in Norwood, Massachusetts, and incorporated in Maryland. It is the parent company of ViacomCBS. It operated more than 1,500 movie theaters across the Northeastern United States, the United Kingdom, Latin America, and Russia under its Showcase Cinemas, Multiplex Cinemas, Cinema de Lux, and KinoStar brands. In Canada, National Amusements also formerly owned Famous Players theatres through Viacom, which today are now owned by Cineplex Entertainment and Landmark Cinemas. In 2004, National Amusements acquired the Brazilian operations to cinema chain UCI, and revamping it to be more similar to Showcase, including serving Pepsi instead of Coca-Cola. They also shared some of the corporate identities of Showcase and have XPlus & De Lux rooms in selected cinemas, as well as SuperSeats.
A computer-animated Feature Presentation ident by National Amusements was shown before movies at theaters owned by the company, including Showcase, from the early 2000s up until 2011 (2008 in Showcase Cinemas), in which it was permanently replaced.
Availability
The ident first surfaced on a bootleg copy of Step Up 2: The Streets online, recorded from a camcorder in presumably an NA-owned theater, but this was eventually taken down. On March 18th 2017, YouTube user Anakin Solaris came across the specific bootleg and uploaded the ident on YouTube.
Prior to the rediscovery, YouTubers RkivUnderground and TRMM2 attempted to recreate the ident from scratch. Rkiv arranged the score based on his memory and shared it to YouTube on December 11th 2011, while TRMM2 created several animations for it based on Rkiv's score and description of the logo. thekirbyfan98 made a couple of attempts to recreate the ident based on Rkiv's 2011 score. When Anakin Solaris rediscovered the actual ident, these recreations were proven inaccurate.
On June 15th 2017, B.G's Video Channel uploaded another recreation of the ident, more closely modeled after the resurfaced original.
On November 19th 2021, FT Depot uploaded 35mm scan of the ident, featuring a clear look of the fire background.
Gallery
External Link
- Closing Logos Group Wiki page on National Amusements' feature presentation idents. Retrieved 20 Dec '21
- Company Bumpers Wiki page on National Amusements' feature presentation idents. Retrieved 30 Oct '20