Cadbury Land (partially found series of animated commercials from British confectionery company; 1998-2001)
Cadbury Land was a set of British television advertisements from Cadbury, running from mid-1998 to 2001 and featured characters designed around Cadbury products.
It was intended for younger audiences and took place in Cadbury Land. This was the result of the Cadbury Land "umbrella" rebrand of the young children based Cadbury products, so the personalities were based on children's love of likable characters placed in a world of their own, and each character's persona reflects their brand, and also gives an endearing way to make their product.
The first of the adverts was notably animated by John Kricfalusi and Spümcø (the people behind Ren & Stimpy) and voiced entirely by Neville John "Noddy" Holder of Slade. It was showcased on Spümcø's website with the following quote:
"Like the Aoki commercial, this one was aired in a foreign land (England), and it has a line in a strange tongue... "Eeeee... Dat wud a bit of a laff wudn't it?" Don't ask us what it means."
The rebrand was by no means unsuccessful, spawning merchandise and a Cadbury World Cadbury Land attraction, but the campaign (or at least the ads) ended in 2001, possibly because its original target audience had gained new interests.
Even though these characters are some of the more obscure across fans of Cadbury (especially in comparison to the Yowies), barely any of their adverts have resurfaced on the internet in either singular uploads or ad breaks. Until April 2019, only the Spümcø ad had resurfaced to the internet, and that was only because it was available on Spümcø's website in the past. Since then, just two adverts from the campaign have been discovered and posted onto video platforms, both of them produced at Studio AKA under director Marc Craste, while four adverts featuring the character of Giant Buttons were confirmed and aired but never archived. Not even John Kricfalusi remembers his work on the campaign.
The Spümcø ad was classified by the BBFC for exhibition in UK movie theatres and on VHS tapes published by CIC Video, indicating that it may have preceded CIC titles with a U or PG certificate reformatted for rental purposes within the second half of 1999, although no opening trailer reels for any applicable tapes released at the time that have surfaced on YouTube contain advertising for third-party products, let alone Cadbury Land.
The ads for Giant Buttons, directed by Chris Hauge for Passion Pictures, were reported at Animation World Network with titles and descriptions included. A series of four 10-second ads, they revolved around the product's eponymous character delivering often outlandish advice to young girls. The titles of the ads along with her messages are as follows:
- Boy Bands - If their favorite boy band breaks up, "find a new one."
- Parents - If their parents embarrass them to much, they should emigrate to a desert island.
- Boys - Giant Buttons escapes from a young boy trying to kiss her. "Boys - always play hard to get, 'cause they'll love you even more."
- Fashion - She brings her whole wardrobe out of her door. "If you can't decide what to wear to a party...take everything."
On April 7, 2019, YouTube user Daniel Carter uploaded an ad break from 2000, taken during an episode of Brookside on Channel 4, featuring a 10-second animated advert by Studio AKA for the Shush brand, marking the first time since the Spümcø ad that an advert from this campaign has been rediscovered. It has since been removed, but the ad was saved by The Hall of Advertising and posted onto their channel. Later, on November 25, 2021, VFX artist Ian House uploaded to Vimeo an advert for Buttons from the same production company titled Kiss Chase, from approximately 2000, in which Buttons plays hide-and-seek with the rest of the cast.
- Spümcø's Cadbury Land ad, featured on their official website Retrieved 28 Feb '22
- The first Cadbury Land ad's BBFC record for cinemas Retrieved 28 Feb '22
- The first Cadbury Land ad's BBFC record for video exhibition Retrieved 28 Feb '22
- An Animation World Network article on the Cadbury Land ads for Giant Buttons. Retrieved 13 Jan '19