WNBC "We're 4 New York" (partially found promo campaign for New York City TV station; 2007-2008): Difference between revisions
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==Information== | ==Information== | ||
According to WNBC's official website in 2007, The station signature brand campaign made a revamp with a big contemporary look and sound celebrating all things New York and WNBC/NBC. From May 2007 to August 2008, the "We're 4 New York" campaign rolls out with WNBC/NBC anchors and personalities singing the said campaign song. | According to WNBC's official website in 2007, The station's signature brand campaign made a revamp with a big contemporary look and sound celebrating all things New York and WNBC/NBC. From May 2007 to August 2008, the "We're 4 New York" campaign rolls out with WNBC/NBC anchors and personalities singing the said campaign song. All 50+ different creative versions was created and aired over the course of 15 months.<ref>[https://web.archive.org/web/20070820095907/http://www.wnbc.com/station/13277774/detail.html WNBC.com article about the campaign] Retrieved 15 Aug '24</ref> | ||
==Variants== | ==Variants== | ||
Latest revision as of 05:58, 15 August 2024
Screencap from the campaign promo
Status: Partially Found
On the weekend of May 5, 2007, WNBC revived the ever-popular "We're 4 New York" ad campaign, for the first time in 5 years. In the same year, a set of promos were released related to the campaign that features Alexis Kalehoff along with several of the station's on-air talent, NBC personalities, and other celebrities.[1] Also in August of 2008, during the 2008 Summer Olympics, a set of news promos, also known as "We're 4 New York Everyday" was also aired. The song promos lasted until August 2008 in the wake of the station's controversy involving the "Lead America" infomercial in March of the same year, while the "We're 4 New York Everyday" promos lasted for 4 months until November 2008. The promos were produced by producer David Harris Katz[2] and the station's former creative head and Pyburn Films founder, Randy Pyburn.
Information
According to WNBC's official website in 2007, The station's signature brand campaign made a revamp with a big contemporary look and sound celebrating all things New York and WNBC/NBC. From May 2007 to August 2008, the "We're 4 New York" campaign rolls out with WNBC/NBC anchors and personalities singing the said campaign song. All 50+ different creative versions was created and aired over the course of 15 months.[3]
Variants
Each promo features the ever-familiar "We're 4 New York" campaign song, written by Julie Gold, and composed by Edd Kalehoff.
First Verse
Some variants of the commercial features the first verse of the song set to the footage of people working in New York City. The chorus of the song was also heard, and the song was joined by the station's on-air talent, NBC personalities, or other celebrities in the song. The song's lyrics was said to be like this:
(4 New York)
If you will listen,
Then you'll hear (You'll hear)
Big city music
That plays in your ear (Oh yeah)
The New York Spirit
The New York Pride
The sparkling skyline
It's magic inside
I'm 4 New York (4 New York)
We're 4 New York
You got it
Let's show the rest of the world
How it's done (How it's done)
I'm 4 New York (4 New York)
We're 4 New York
For the pride (for the pride)
For the joy (for the joy)
Hey world, are you watching? (Are you watching)
For the thrill of being number 1,
We're 4 New York!
Chorus
Some variants of the commercial feature the chorus of the song set to the footage of people working in NYC. The song was joined by the station's on-air talent, NBC personalities, or other celebrities doing the song. The song's lyrics were also said to be like this:
I'm 4 New York (4 New York)
We're 4 New York
You got it
Let's show the rest of the world
How it's done (How it's done)
I'm 4 New York (4 New York)
We're 4 New York
For the pride (for the pride)
For the joy (for the joy)
Hey world, are you watching? (Are you watching)
For the thrill of being number 1,
We're 4 New York!
(We're 4 New York)
I'm 4 New York (4 New York)
We're 4 New York
You got it
Let's show the rest of the world
How it's done (How it's done)
I'm 4 New York (4 New York)
We're 4 New York
For the pride (for the pride)
For the joy (for the joy)
Hey world, are you watching? (Are you watching)
For the thrill of being number 1,
We're 4 New York!
Chorus (30 seconds)
The 30-second version of the commercials features the chorus of the song set to the footage of people working in NYC, along with the station's on-air talent, NBC personalities, or other celebrities joining the singing of the song. The song's lyrics were said to be like this:
I'm 4 New York (4 New York)
We're 4 New York
You got it
Let's show the rest of the world
How it's done (How it's done)
I'm 4 New York (4 New York)
We're 4 New York
For the pride (for the pride)
For the joy (for the joy)
Hey world, are you watching? (Are you watching)
For the thrill of being number 1,
We're 4 New York!
Chorus (15 seconds)
The 15-second version of the "Chorus" commercials features the last line of the chorus of the song with the station's on-air talent, NBC personalities, or other celebrities joining the singing of the song at the start of each promo, the line "For the thrill of being number 1, We're 4 New York!" then ends the promos.
Chorus (Legal ID)
The legal ID version of the commercials features the line "We're 4 New York!" that is heard throughout the commercial; then, the station's on-air talent, NBC personalities, or other celebrities ends the ID saying their spoken words.
Availability
The promos are frequently played on WNBC at the end of every newscast, but it is also aired during commercial breaks of NBC programming and other syndicated programming with the legal ID version used before every program. It is also used after local commercial breaks of NBC programming (mainly during Sports programming, Qubo block, and on late night programming), all from May 5, 2007 until August 2008.
In May of 2007, WNBCHD4 uploaded the promos featuring the campaign, with most of the videos deleted in 2008. YouTuber Vlad Florestal uploaded the "Chorus :30" variant on June 19, 2007.[4] On February 17, 2010, the generic version of the First verse variant was uploaded by YouTuber TellyFarnsworth[5]. Then in 2009, NewYorkWebcast uploaded some of the "First Verse" and "Chorus" variants of the promo. YouTuber Leicester Elline Cruz uploaded the 2 "Chorus :15" variants on January 23 and April 22, 2013, followed by the 4 "First Verse" variants on February 20, 2013, June 12, 2013, February 5, 2014 and March 3, 2014, and the 4 "Chorus Legal ID" variants on March 14 and 16, 2023 and on May 12 and 13, 2024.
YouTuber NYNewsWatch meanwhile uploads the "Chorus :15" variant on February 2, 2013. YouTuber Steven Walsh would also upload the "Chorus" variant on June 2, 2024. On March 14 and 15, 2023, YouTuber OptimumPx uploaded a commercial compilations shown during a broadcast of NewsChannel 4 at 11 Weekend, Saturday Night Live and It's Showtime at the Apollo to their channel. Among the commercials featured was the 3 "Chorus Legal ID" variants, which can be seen below.
On May 6, 2024, on the day after the anniversary of the revival, YouTuber Officialzpd uploaded a commercial compilation shown during a broadcast of Larry-Boy Adventures and a Wimbledon 2007 ladies match featuring the 1 "Chorus" and 2 "Chorus Legal ID" variants. Prior to this, on April 27, 2024, the uploader uploaded the full June 6, 2007 broadcast of NewsChannel 4 at 11 PM, with the "Chorus Legal ID" variant was among the commercials featured in the broadcast. As of August 2024, most of the versions of these variants has not yet resurfaced.
Videos
Found Media
First Verse Variant
Chorus Variant
Chorus :30 Variant
Chorus :15 Variant
Chorus Legal ID Variant
Other Videos
References
- ↑ TVNewsCheck Article about the revival Retrieved 4 Aug '24
- ↑ David Harris Katz's Press Release featuring the mention of "We're 4 NY" Retrieved 4 Aug '24
- ↑ WNBC.com article about the campaign Retrieved 15 Aug '24
- ↑ The 1st "Chorus :30" variant of We're 4 NY Retrieved 4 Aug '24
- ↑ We're 4 NY "Generic First Verse Variant" Retrieved 4 Aug '24