Target Australia (partially lost animated commercials; 2008-2011): Difference between revisions

Latest revision as of 12:44, 15 December 2023

Logo of Target.

Status: Partially Lost

Between 2008 to 2011, Australian Department Store Target Australia (unaffiliated with Target Corporation US) aired a series of traditional and computer-animated television commercials. These commercials are mostly comprised of Target's signature emblem (shown here)^[1], the slogan '100% Happy' at the end of the commercial, and 'The Dude - Be Happy' song^[2] played as background music. While the majority of these advertisements can be accessed online, some advertisements are lost but are confirmed to have aired due to an Australian advertisement compilation video on YouTube (which displays clips of the lost commercials).

History

A screenshot from a computer-animated Target Commercial (Aired 2008-2010)

Target Australia, professionally known as Target Australia Pty Ltd^[3], was founded in 1926 by George Lindsay and Alex McKenzie in Geelong, originally doing business as Lindsay's^[4]. Selling dress fabrics, bedding and furnishings, the chain quickly established stores around Victoria, Australia, and by the time the chain reached 16 stores in 1968, Myer Emporium (modern-day Myer Australia) bought the chain and rebranded them as 'Lindsay's Target' before renaming them to simply 'Target' in March 1973^[5]. The chain soon expanded to South Australia, New South Wales and Queensland, and it's parent company merged with GJ Coles & Coy LTD to form Coles Myer Limited in August 1985^[4].

Target Australia continued to expand as a discount department store throughout the 1990s and 2000s, now with a new parent company 'Wesfarmers' in November 2007^[6]. As of July 2023, Target Australia operates 124 stores across all Australian states, with at least 2 in each state^[3].

Despite the brand's similarities to the American retailer Target, Target Australia has no affiliation with it's American counterparts (Target Corporation US)^[7].

2008-2011 Advertisement History

Between 2008 to 2011, the now-defunct Australian advertisement agency 'The Campaign Palace', in addition to multiple other Australian agencies (e.g. Animagrafx^[8]) animated and aired a range of different advertisements for Target Australia. These advertisements range from traditionally animated figures or symbols, to computer animated commercials revolving around a stage with Target mascot characters performing activities based on what is being advertised, or a metaphor emphasising the grandness of the deals being advertised (with some exemptions).

Advertisements that portray the Target characters notably use the song 'The Dude - Be Happy'^[2], a red stage setting whose curtains close at the conclusion of the commercial, the old Target logo with the tagline '100% Happy' (often, a Target mascot character will appear and hold a sign reading this tagline), a female narrator with a distinct Australian accent and a sign/banner stating what is on sale (e.g. 50% linen sheet sets) or what sale is happening (e.g. 20% off underwear, socks and hosiery).

Any other advertisement other than those who portray Target characters vary. These animated commercials can range from animated bras or clothing, red-coloured animals, symbols or people, target-themed settings or events, etc.

Details on Lost and Found Commercials

The majority of the Target Australia Commercials detailed can be found online on the online streaming platforms YouTube, Vimeo and the Internet Archive. Despite this, many advertisements are still lost, but brief clips of them can be found in 2 advertising compilation videos posted to YouTube by creative director 'Shane Dawson' on October 15th, 2009 and January 23rd, 2013 respectively.

Links to the Advertising Compilation Videos:

Retail TV: https://youtu.be/qX6kS3bzkR4

Birchall/Dawson - TV (Retail): https://youtu.be/gaCS0fqOX94

The tables below list all found 'Target Mascot' Advertisements (and where they can be found), all known lost 'Target Mascot' and lost animated Target Advertisements. Please note that some of the links may not work if they're taken down from their respective platforms.

'Target Mascot' Advertisements (All Found)
Unofficial Name	Links
Bumper Babython	https://youtu.be/vbX0L8ZvH1A (Found at 0:15)
Bag a Bargain	https://youtu.be/vbX0L8ZvH1A (Found at 2:38) https://youtu.be/BgnDwKOIZ_U https://vimeo.com/35828604 https://archive.org/details/2009-commercial-for-target-3
Bed Jump	https://vimeo.com/35829004
Biodegradable Bag	https://vimeo.com/35829436 https://vimeo.com/14732444 1 (Found at 0:00)
Blizzard	https://youtu.be/vbX0L8ZvH1A (Found at 3:10 and 5:02) https://vimeo.com/35845963
Bonds Underwear	https://youtu.be/vbX0L8ZvH1A (Found at 7:24) https://youtu.be/fsesY26Mxmw
Catch Me	https://youtu.be/vbX0L8ZvH1A (Found at 2:07) https://youtu.be/ULJAR6LVqAI https://youtu.be/e--T5Qrc4ig
Clothes Off	https://vimeo.com/35846738
Corset	https://youtu.be/vbX0L8ZvH1A (Found at 0:00) https://youtu.be/gVI6mrVmRJ8 https://vimeo.com/35847809 https://vimeo.com/147324441 (Found at 0:30)
Crop Circles	https://youtu.be/vbX0L8ZvH1A (Found at 1:20) https://vimeo.com/35876233 https://vimeo.com/147324441 (Found at 0:47)
Dad-a-Thon	https://youtu.be/vbX0L8ZvH1A (Found at 6:04) https://youtu.be/BqWvT_57_2c https://vimeo.com/35877116
Dance	https://archive.org/details/2009-commercial-for-target
Doggy	https://youtu.be/vbX0L8ZvH1A (Found at 0:32 and 4:30) https://youtu.be/WVGpRwVQmTs https://vimeo.com/35878764
Dress to Impress	https://vimeo.com/35879616 https://vimeo.com/14732444 1 (Found at 1:03)
DVD Musical	https://youtu.be/vbX0L8ZvH1A (Found at 3:57) https://youtu.be/0g5dGnzl4EE https://vimeo.com/35882668 https://vimeo.com/147324441 (Found at 1:19)
Flowers	https://vimeo.com/147324441 (Found at 2:23)
For Kids by Kids	https://youtu.be/SdJbLSOHRJI https://vimeo.com/35828187
Full Monty	https://vimeo.com/35941763
Good as Gone	https://vimeo.com/35908173 https://vimeo.com/14732444 1 (Found at 1:35)
Hat	https://youtu.be/vbX0L8ZvH1A (Found at 7:40)
Massive Home Sale	https://vimeo.com/32759199
Kids Sale	https://youtu.be/vbX0L8ZvH1A (Found at 0:47)
Home Sale	https://youtu.be/vbX0L8ZvH1A (Found at 1:03) https://archive.org/details/2009-commercial-for-target-4
Nervous Pig	https://vimeo.com/35939850 https://vimeo.com/14732444 1 (Found at 1:51)
Queen	https://youtu.be/vbX0L8ZvH1A (Found at 2:22 and 2:54) https://youtu.be/jDiuzEfQiRQ
Rock	https://youtu.be/vbX0L8ZvH1A (Found at 4:45) https://youtu.be/LcR85czIicw
Safari	https://youtu.be/vbX0L8ZvH1A (Found at 6:21)https://youtu.be/pjWGzNYdwgw (Found at 26:03) https://vimeo.com/35938575 https://vimeo.com/147324441 (Found at 2:07)
Shop with Confidence	https://vimeo.com/32759464
Stocktake Sale	https://youtu.be/vbX0L8ZvH1A (Found at 3:25) https://youtu.be/3tJHYZrOdl0 https://vimeo.com/35824521
Surprise	https://youtu.be/vbX0L8ZvH1A (Found at 4:13) https://youtu.be/AZGiariUerc
Toy Sale	https://youtu.be/vbX0L8ZvH1A (Found at 3:42) https://youtu.be/IQNUgiSbMFE https://youtu.be/_xeEUZeQKz0 https://youtu.be/slXGbRBnq7E (Found at 0:45) https://vimeo.com/35179890
Undercover	https://youtu.be/vbX0L8ZvH1A (Found at 7:56)
Wardrobe	https://youtu.be/A4kPqJ2syn4
We Love Kids	https://vimeo.com/32939888

Known Lost 'Target Mascot' and Lost Animated Target Advertisements
Unofficial Name	Description	Status
Target's Reel DVD Deals	A looney-tunes circle pops onto the screen and a Target mascot character appears with the words 'Reel DVD Deals'. The mascot then holds up a banner showing the deals. Advertisement ends with the looney-tunes circle transitioning into the target logo. Curtains close.	Lost
Fridge	A calendar is shown on a fridge with red and black pens marking dates at which the sale is on. The calendar's page turns showing '20% off kids clothing', then the camera zooms out. Curtain close, and a target mascot jumps out with the '100% happy' banner.	Lost
Epic DVD Sale	The title 'Epic DVD Sale' appears in a pile of popcorn. A scoop scoops some up and pours it into an overflowing popcorn bucket which displays 'DVDs from $6.99'. The ad ends with a target mascot running across the screen below the popcorn bucket, sitting down and using a tv remote.	Lost
Television	A film strip moves with the words 'Loading' on the top right. A red man on a couch, surrounded by target records, lifts a television remote and changes the channel.	Lost
Video Game	A mario-like figure rises from a pipe and runs into another pipe and jumps in. Underground, the figure walks with the words '20% off kids and babies' clothing' atop him. The ad ends with the figure climbing a ladder into a target logo.	Lost
Clothes Branches	A bikini and pants looks at a pair of pants, then a continuous branch of clothing expand from the two sets of clothing. A message reads '20% off womens, mens, and kids' underwear, socks and hosiery', and the ad closes with the target logo.	Lost
Switching People	A range of male and female characters dance as sections of their body interchange and move out and into the frame.	Lost
Motorbike (Specific Variations)	2-3 Motorbike advertisements have already been found as television recordings. The lost advertisement involves a motorcyclist jumping from a ramp with a billboard in the background reading 'Up to 30% selected summer clothing, footwear sleepwear and accessories', and another involves a group of motorcyclists driving in front of a billboard reading '60% off 1000 thread count sheet sets'.	Partially Found, but some Variations are lost.
UFO	A red UFO with a Target logo at the bottom flies around a city of tall buildings. The ad ends with the words 'Out of this World Sale. Massive price reductions' displayed as light from the UFO's base, and the UFO flies up and forms the Target logo.	Lost
Summer Hot Buys	A target logo (interpreted as a frisbee) flies across a beach with people laying down with the words 'Summer Hot Buys' displayed. The frisbee is thrown around by people before landing and appearing as the closing Target logo.	Lost

Updates and Search Efforts

First acknowledgements of the lost commercials date back to 2016, with personal search efforts beginning in January 2023. These search efforts include a wide search through Australian advertisement compilations and recordings on YouTube, advanced searches on the Internet Archive and contact to creative directors or people involved in the creation of the advertisements (e.g. Shane Dawson and Gerhard Myburgh).

Uploads of former lost commercials have been made by Internet Archive user HappySwordsman, notably the commercial 'Dance' on November 24th 2021. In addition, YouTuber rescap uploaded a 9-minute compilation of animated Target commercials from 2010 on March 21st 2021, which included commercials which were unknown to have existed until their upload. This could potentially indicate that there are more animated Target commercials from this era that have yet to resurface onto the internet.

Further updates will be provided here after the initial publication of this article.

References (Links)

[1] ttps://commons.wikimedia.org/wiki/File:Target_Logo.svg

[:0-2] 2.0 ^2.1 https://youtu.be/p_VWjLoHBIE

[:1-3] 3.0 ^3.1 https://en.wikipedia.org/wiki/Target_Australia

[:2-4] 4.0 ^4.1 https://www.target.com.au/company/about-us/our-history

[5] ttps://news.google.com/newspapers?id=XghkAAAAIBAJ&sjid=j_EDAAAAIBAJ&pg=4691%2C11363700

[6] ttps://www.reuters.com/article/innovationNews/idUSSYD11087920070816?sp=true

[7] ttps://www.target.com.au/

[8] ttps://web.archive.org/web/20100206201821/http://www.animagrafx.com.au/

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

@@ Line 5: / Line 5: @@
 |status=<span style="color:orange;">'''Partially Lost'''</span>
 }}
-Between 2008 to 2011, Australian Discount Department Store Retailer Target Australia aired a series of traditional and computer-animated television commercials. These commercials are mostly comprised of Target's signature emblem, red colouring, the old Target logo and text (shown here)<ref>https://commons.wikimedia.org/wiki/File:Target_Logo.svg</ref>, the slogan '100% Happy' at the end of the commercial, and the signature 'The Dude - Be Happy' song<ref name=":0">https://youtu.be/p_VWjLoHBIE</ref>. While the majority of these advertisements can be accessed online, some short clips of lost target commercials can be found in an Australian compilation video.
+Between 2008 to 2011, Australian Department Store Target Australia (unaffiliated with Target Corporation US) aired a series of traditional and computer-animated television commercials. These commercials are mostly comprised of Target's signature emblem (shown here)<ref>https://commons.wikimedia.org/wiki/File:Target_Logo.svg</ref>, the slogan '100% Happy' at the end of the commercial, and 'The Dude - Be Happy' song<ref name=":0">https://youtu.be/p_VWjLoHBIE</ref> played as background music. While the majority of these advertisements can be accessed online, some advertisements are lost but are confirmed to have aired due to an Australian advertisement compilation video on YouTube (which displays clips of the lost commercials).
 ==History==
-[[File:Target Mothers Day Picture.png|thumb|An Example of an Animated Target Australia Commercial.]]
+[[File:Target Mothers Day Picture.png|thumb|A screenshot from a computer-animated Target Commercial (Aired 2008-2010)]]
-Target Australia, professionally known as Target Australia Pty Ltd<ref name=":1">https://en.wikipedia.org/wiki/Target_Australia</ref>, was founded in 1926 by George Lindsay and Alex mcKenzie in Geelong, originally doing business as Lindsay's<ref name=":2">https://www.target.com.au/company/about-us/our-history</ref>. Selling dress fabrics, bedding and furnishings, the chain quickly established stores around Victoria, Australia, and by the time the chain reached 16 stores in 1968, Myer Emporium (modern-day Myer Australia) bought the chain and rebranded them as 'Lindsay's Target' before renaming them to simply 'Target' in March 1973<ref>https://news.google.com/newspapers?id=XghkAAAAIBAJ&sjid=j_EDAAAAIBAJ&pg=4691%2C11363700</ref>. The chain soon expanded to South Australia, New South Wales and Queensland, and it's parent company merged with GJ Coles & Coy LTD to form Coles Myer Limited in August 1985<ref name=":2" />.
+Target Australia, professionally known as Target Australia Pty Ltd<ref name=":1">https://en.wikipedia.org/wiki/Target_Australia</ref>, was founded in 1926 by George Lindsay and Alex McKenzie in Geelong, originally doing business as Lindsay's<ref name=":2">https://www.target.com.au/company/about-us/our-history</ref>. Selling dress fabrics, bedding and furnishings, the chain quickly established stores around Victoria, Australia, and by the time the chain reached 16 stores in 1968, Myer Emporium (modern-day Myer Australia) bought the chain and rebranded them as 'Lindsay's Target' before renaming them to simply 'Target' in March 1973<ref>https://news.google.com/newspapers?id=XghkAAAAIBAJ&sjid=j_EDAAAAIBAJ&pg=4691%2C11363700</ref>. The chain soon expanded to South Australia, New South Wales and Queensland, and it's parent company merged with GJ Coles & Coy LTD to form Coles Myer Limited in August 1985<ref name=":2" />.
 Target Australia continued to expand as a discount department store throughout the 1990s and 2000s, now with a new parent company 'Wesfarmers' in November 2007<ref>https://www.reuters.com/article/innovationNews/idUSSYD11087920070816?sp=true</ref>. As of July 2023, Target Australia operates 124 stores across all Australian states, with at least 2 in each state<ref name=":1" />.
+Despite the brand's similarities to the American retailer Target, Target Australia has no affiliation with it's American counterparts (Target Corporation US)<ref>https://www.target.com.au/</ref>.
 ==2008-2011 Advertisement History==
-Between 2008 to 2011, the now-defunct Australian advertisement agency 'The Campaign Palace', in addition to multiple other Australian agencies (e.g. Animagrafx<ref>https://web.archive.org/web/20100206201821/http://www.animagrafx.com.au/</ref>) animated and aired a range of different advertisements for Target Australia. These advertisements can be loosely characterised by the year at which they were created. Advertisements created between 2008-2009 often portray 2-dimensional animated figures or symbols, or occasionally 3-dimensional animated commercials revolving around a stage with Target mascot characters performing activities based on what is being advertised, or a metaphor emphasising the grandness of the deals being advertised. Advertisements airing in 2010-2011 focus predominantly on the 3-dimensional animated commercials, in addition to new animated commercials with flexible Target mascot characters and settings which stray-away from stage sets (It is assumed that these commercials were animated by a different animation company).
+Between 2008 to 2011, the now-defunct Australian advertisement agency 'The Campaign Palace', in addition to multiple other Australian agencies (e.g. Animagrafx<ref>https://web.archive.org/web/20100206201821/http://www.animagrafx.com.au/</ref>) animated and aired a range of different advertisements for Target Australia. These advertisements range from traditionally animated figures or symbols, to computer animated commercials revolving around a stage with Target mascot characters performing activities based on what is being advertised, or a metaphor emphasising the grandness of the deals being advertised (with some exemptions).
-Example of a 2010-2011 advertisement: https://youtu.be/ULJAR6LVqAI
+Advertisements that portray the Target characters notably use the song 'The Dude - Be Happy'<ref name=":0" />, a red stage setting whose curtains close at the conclusion of the commercial, the old Target logo with the tagline '100% Happy' (often, a Target mascot character will appear and hold a sign reading this tagline), a female narrator with a distinct Australian accent and a sign/banner stating what is on sale (e.g. 50% linen sheet sets) or what sale is happening (e.g. 20% off underwear, socks and hosiery).
-Example of a 2008-2009 advertisement: https://youtu.be/hhuWYuC43lU
-Example of a 2010-2011 advertisement (New Advertisement with the new animation style/animation software presumably): https://youtu.be/AZGiariUerc
-Advertisements that portray the Target characters notably use the song 'The Dude - Be Happy'<ref name=":0" />, a red stage setting whose curtains close at the conclusion of the commercial, the old Target logo with the tagline '100% Happy' (often, a Target mascot character will appear and hold a sign reading this tagline), a female narrator with a distinct Australian accent and a sign or banner stating what is on sale (e.g. 50% linen sheet sets) or what sale is happening (e.g. 20% off underwear, socks and hosiery).
 Any other advertisement other than those who portray Target characters vary. These animated commercials can range from animated bras or clothing, red-coloured animals, symbols or people, target-themed settings or events, etc.
 == Details on Lost and Found Commercials ==
-The majority of the Target Australia Commercials detailed can be found online on the online streaming platforms YouTube, Vimeo and the Internet Archive. Despite this, many advertisements are still lost, but clips and screenshots of them can be found in 2 advertising compilation videos posted to YouTube by creative director 'Shane Dawson' on October 15th, 2009 and January 23rd, 2013 respectively.
+The majority of the Target Australia Commercials detailed can be found online on the online streaming platforms YouTube, Vimeo and the Internet Archive. Despite this, many advertisements are still lost, but brief clips of them can be found in 2 advertising compilation videos posted to YouTube by creative director 'Shane Dawson' on October 15th, 2009 and January 23rd, 2013 respectively.
 Links to the Advertising Compilation Videos:
@@ Line 35: / Line 31: @@
 Birchall/Dawson - TV (Retail): https://youtu.be/gaCS0fqOX94
-The tables below list all found 'Target Mascot' Advertisements (and where they can be found), all known lost 'Target Mascot' and lost animated Target Advertisements. Please note that some of the links may not work if they're taken down from the original platform.
+The tables below list all found 'Target Mascot' Advertisements (and where they can be found), all known lost 'Target Mascot' and lost animated Target Advertisements. Please note that some of the links may not work if they're taken down from their respective platforms.
 {| class="wikitable"
 |+'Target Mascot' Advertisements (All Found)
@@ Line 47: / Line 43: @@
 |https://youtu.be/vbX0L8ZvH1A (Found at 2:38)
 https://youtu.be/BgnDwKOIZ_U
-https://vimeo.com/35828604<nowiki/>https://archive.org/details/2009-commercial-for-target-3
+https://vimeo.com/35828604
+https://archive.org/details/2009-commercial-for-target-3
 |-
 |Bed Jump
@@ Line 53: / Line 52: @@
 |-
 |Biodegradable Bag
-|https://vimeo.com/35829436<nowiki/>https://vimeo.com/147324441 (Found at 0:00)
+|https://vimeo.com/35829436<nowiki/>[https://vimeo.com/147324441 https://vimeo.com/14732444]<nowiki/>[https://vimeo.com/147324441 1] (Found at 0:00)
 |-
 |Blizzard
@@ Line 66: / Line 65: @@
 |https://youtu.be/vbX0L8ZvH1A (Found at 2:07)
 https://youtu.be/ULJAR6LVqAI
 https://youtu.be/e--T5Qrc4ig
 |-
@@ Line 74: / Line 74: @@
 |https://youtu.be/vbX0L8ZvH1A (Found at 0:00)
 https://youtu.be/gVI6mrVmRJ8
-https://vimeo.com/35847809<nowiki/>https://vimeo.com/147324441 (Found at 0:30)
+https://vimeo.com/35847809
+https://vimeo.com/147324441 (Found at 0:30)
 |-
 |Crop Circles
 |https://youtu.be/vbX0L8ZvH1A (Found at 1:20)
 https://vimeo.com/35876233
 https://vimeo.com/147324441 (Found at 0:47)
 |-
@@ Line 84: / Line 88: @@
 |https://youtu.be/vbX0L8ZvH1A (Found at 6:04)
 https://youtu.be/BqWvT_57_2c
 https://vimeo.com/35877116
 |-
@@ Line 92: / Line 97: @@
 |https://youtu.be/vbX0L8ZvH1A (Found at 0:32 and 4:30)
 https://youtu.be/WVGpRwVQmTs
 https://vimeo.com/35878764
 |-
 |Dress to Impress
-|https://vimeo.com/35879616<nowiki/>https://vimeo.com/147324441 (Found at 1:03)
+|https://vimeo.com/35879616<nowiki/>[https://vimeo.com/147324441 https://vimeo.com/14732444]<nowiki/>[https://vimeo.com/147324441 1] (Found at 1:03)
 |-
 |DVD Musical
 |https://youtu.be/vbX0L8ZvH1A (Found at 3:57)
 https://youtu.be/0g5dGnzl4EE
-https://vimeo.com/35882668<nowiki/>https://vimeo.com/147324441 (Found at 1:19)
+https://vimeo.com/35882668
+https://vimeo.com/147324441 (Found at 1:19)
 |-
 |Flowers
@@ Line 112: / Line 121: @@
 |-
 |Good as Gone
-|https://vimeo.com/35908173<nowiki/>https://vimeo.com/147324441 (Found at 1:35)
+|https://vimeo.com/35908173<nowiki/>[https://vimeo.com/147324441 https://vimeo.com/14732444]<nowiki/>[https://vimeo.com/147324441 1] (Found at 1:35)
 |-
 |Hat
@@ Line 128: / Line 137: @@
 |-
 |Nervous Pig
-|https://vimeo.com/35939850<nowiki/>https://vimeo.com/147324441 (Found at 1:51)
+|https://vimeo.com/35939850<nowiki/>[https://vimeo.com/147324441 https://vimeo.com/14732444]<nowiki/>[https://vimeo.com/147324441 1] (Found at 1:51)
 |-
 |Queen
@@ Line 139: / Line 148: @@
 |-
 |Safari
-|https://youtu.be/vbX0L8ZvH1A (Found at 6:21)
+|https://youtu.be/vbX0L8ZvH1A (Found at 6:21)https://youtu.be/pjWGzNYdwgw (Found at 26:03)
-https://youtu.be/pjWGzNYdwgw (Found at 26:03)
 https://vimeo.com/35938575<nowiki/>https://vimeo.com/147324441 (Found at 2:07)
 |-
@@ Line 149: / Line 157: @@
 |https://youtu.be/vbX0L8ZvH1A (Found at 3:25)
 https://youtu.be/3tJHYZrOdl0
 https://vimeo.com/35824521
 |-
@@ Line 158: / Line 167: @@
 |https://youtu.be/vbX0L8ZvH1A (Found at 3:42)
 https://youtu.be/IQNUgiSbMFE
-https://youtu.be/_xeEUZeQKz0<nowiki/>https://youtu.be/slXGbRBnq7E (Found at 0:45)
+https://youtu.be/_xeEUZeQKz0
+https://youtu.be/slXGbRBnq7E (Found at 0:45)
 https://vimeo.com/35179890
@@ Line 181: / Line 193: @@
 |[[File:Target Reel DVD Deals (2).png|thumb]][[File:Target Reel DVD Deals (1).png|thumb]]
 |A looney-tunes circle pops onto the screen and a Target mascot character appears with the words 'Reel DVD Deals'. The mascot then holds up a banner showing the deals. Advertisement ends with the looney-tunes circle transitioning into the target logo. Curtains close.
-|Lost
+|<span style="color:red;">'''Lost'''
 |-
 |Fridge
 |[[File:Fridge (2).png|thumb]][[File:Fridge.png|thumb]]
 |A calendar is shown on a fridge with red and black pens marking dates at which the sale is on. The calendar's page turns showing '20% off kids clothing', then the camera zooms out. Curtain close, and a target mascot jumps out with the '100% happy' banner.
-|Lost
+|<span style="color:red;">'''Lost'''
 |-
 |Epic DVD Sale
 |[[File:Epic DVD Sale (3).png|thumb]][[File:Epic DVD Sale (2).png|thumb]][[File:Epic DVD Sale (1).png|thumb]]
 |The title 'Epic DVD Sale' appears in a pile of popcorn. A scoop scoops some up and pours it into an overflowing popcorn bucket which displays 'DVDs from $6.99'. The ad ends with a target mascot running across the screen below the popcorn bucket, sitting down and using a tv remote.
-|Lost
+|<span style="color:red;">'''Lost'''
 |-
 |Television
 |[[File:Television.png|thumb]]
 |A film strip moves with the words 'Loading' on the top right. A red man on a couch, surrounded by target records, lifts a television remote and changes the channel.
-|Lost
+|<span style="color:red;">'''Lost'''
 |-
 |Video Game
 |[[File:Video Game.png|thumb]]
 |A mario-like figure rises from a pipe and runs into another pipe and jumps in. Underground, the figure walks with the words '20% off kids and babies' clothing' atop him. The ad ends with the figure climbing a ladder into a target logo.
-|Lost
+|<span style="color:red;">'''Lost'''
 |-
 |Clothes Branches
 |[[File:Clothes Branches.png|thumb]]
 |A bikini and pants looks at a pair of pants, then a continuous branch of clothing expand from the two sets of clothing. A message reads '20% off womens, mens, and kids' underwear, socks and hosiery', and the ad closes with the target logo.
-|Lost
+|<span style="color:red;">'''Lost'''
 |-
 |Switching People
 |[[File:Switching People.png|thumb]]
 |A range of male and female characters dance as sections of their body interchange and move out and into the frame.
-|Lost
+|<span style="color:red;">'''Lost'''
 |-
 |Motorbike (Specific Variations)
 |[[File:Motorbike Variation 2 (60%).png|thumb]][[File:Motorbike Variation 1 (Ramp).png|thumb]]
 |2-3 Motorbike advertisements have already been found as television recordings. The lost advertisement involves a motorcyclist jumping from a ramp with a billboard in the background reading 'Up to 30% selected summer clothing, footwear sleepwear and accessories', and another involves a group of motorcyclists driving in front of a billboard reading '60% off 1000 thread count sheet sets'.
-|Partially Found, but some Variations lost
+|<span style="color:orange;">'''Partially Found''', but some Variations are lost.
 |-
 |UFO
 |[[File:UFO.png|thumb]]
 |A red UFO with a Target logo at the bottom flies around a city of tall buildings. The ad ends with the words 'Out of this World Sale. Massive price reductions' displayed as light from the UFO's base, and the UFO flies up and forms the Target logo.
-|Lost
+|<span style="color:red;">'''Lost'''
 |-
 |Summer Hot Buys
 |[[File:Summer Hot Buys.png|thumb]]
 |A target logo (interpreted as a frisbee) flies across a beach with people laying down with the words 'Summer Hot Buys' displayed. The frisbee is thrown around by people before landing and appearing as the closing Target logo.
-|Lost
+|<span style="color:red;">'''Lost'''
 |}
 == Updates and Search Efforts ==
-First acknowledgements of the lost commercials date back to 2016, with small search efforts beginning in January 2023. These search efforts include a wide search through Australian advertisement compilations and recordings on YouTube, advanced searches on the Internet Archive and contact to creative directors or people involved in the creation of the advertisements (e.g. Shane Dawson and Gerhard Myburgh).
+First acknowledgements of the lost commercials date back to 2016, with personal search efforts beginning in January 2023. These search efforts include a wide search through Australian advertisement compilations and recordings on YouTube, advanced searches on the Internet Archive and contact to creative directors or people involved in the creation of the advertisements (e.g. Shane Dawson and Gerhard Myburgh).
+Uploads of former lost commercials have been made by Internet Archive user HappySwordsman, notably the commercial 'Dance' on November 24th 2021. In addition, YouTuber rescap uploaded a 9-minute compilation of animated Target commercials from 2010 on March 21st 2021, which included commercials which were unknown to have existed until their upload. This could potentially indicate that there are more animated Target commercials from this era that have yet to resurface onto the internet.
 Further updates will be provided here after the initial publication of this article.