GlaxoSmithKline Philippines (found Philippine PSAs about Rotavirus; 2009): Difference between revisions
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|description2 ="Teddy bear" variant ([https://ghostarchive.org/varchive/80_OvNYG_DI Archived]) | |description2 ="Teddy bear" variant ([https://ghostarchive.org/varchive/80_OvNYG_DI Archived]) | ||
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| | |id1 =SRxh3r2CHts | ||
|description1 =Another "Teddy bear" variant video ([https://ghostarchive.org/varchive/SRxh3r2CHts Archived]. This video went undiscovered for years, with only 671+ views.) | |||
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Revision as of 13:22, 19 December 2022
Status: Found
Date found: December 4, 2022
Found by: gimurbi13 (first variant, 2009) and 𝙁𝙍𝘼𝙉𝙕𝙏𝙀𝙉𝘿𝙊64 (second variant, 2022)
GlaxoSmithKline Philippines aired two variants of PSA about Rotavirus, which are the most common cause of diarrhoeal disease among infants and young children. The advertisements are known for its unsettling content.
Description
Variant no. 1: Hospital
The PSA starts with the sound of a melancholic music box, and we see stuffed animal toys and then the baby's foot. Then, it cues into eerie music and we see an intravenous fluid bag is being connected to the baby, revealing to be admitted to the hospital. Then, we see a nurse is about to deal with the baby and the camera pans away while we see a worried mother watching through the window pane.
The screen then transitions into softer nature where the music now cues into a soft tune and we see a baby and his mother happily bonding.
During this, the female voice-over states:
Every year, 2.4 million babies worldwide are hospitalized due to severe diarrhea and vomiting. One of out two of these cases is caused by rotavirus.
Don't let these happen. Protecting these kids with two doses of oral rotavirus vaccine by 6 months of age because the hospital is not cause for your babies. Ask your doctor.
Variant no. 2: Teddy Bear
The PSA opens with the sound of a music box playing in an ominous tone and we see a baby lying on a crib with a teddy bear on its front. A teddy bear then suddenly reanimates, baring its sharp teeth, retracting its claws, and transforms into a monstrous being. A bear begins to approach the baby in a shadowy figure where the words "Rotavirus" and lastly "vomiting", "hospitalization" and "dehydration" are projected into the wall.
The next shot shows a mother opening the door which transitions into a peaceful nature where a mother is taking care of her baby and the last frame showing the baby peacefully sleeping on a crib along with another stuffed toy on his side.
During this, a female voice-over states:
You might not know it but there's a threat to your baby working in the most ordinary things, it's called "Rotavirus" and it could lead to hospitalization.
Prevent rotavirus, the first six months is a time to protect your baby. Don't miss a chance. Ask your doctor.
Availability
The PSAs were aired on QTV (then GMA News TV, and now GTV) and ABS-CBN in 2009. The "Hospital" variant was uploaded on June 15, 2009, and "Teddy Bear" was uploaded on September 14, 2009, on YouTube at the time when the PSA was aired on television. The "Teddy Bear" variant, however, went undiscovered for years since it was uploaded and the lack of description in the title of the video hampered the search result, thus made the viewers presumed that the PSA was lost.[1][2] This was the case until 𝙁𝙍𝘼𝙉𝙕𝙏𝙀𝙉𝘿𝙊64 found the lost "Teddy Bear" variant and subsequently, uploaded it on his YouTube channel on December 4, 2022.