GMA Network Kapuso, Kapasko (found Filipino "brandigration" music video; 2004)

Screenshots from the advertorial music video, featuring the 10 participating brands.

Status: Found

In 2004, GMA Network launching two campaigns for the 2004 Holiday Season, the network promo campaign "Pasko ng Kapuso" and the "brandigration" campaign "Kapuso, Kapasko".

The network partnered with the 8 participating companies on this "brandigration" campaign, such as Coca-Cola Bottlers Philippines of the San Miguel Corporation and The Coca-Cola Company, Nestle Philippines, Procter and Gamble Philippines, Globe Telecom, Unilever Philippines, Kimberly-Clark Philippines, Herbs and Nature Coporation, and KFC-Mister Donut Philippines of the RAMCAR Group. An on-air texting contest was held alongside with the video.

Premise

The video begins with a Christmas tree, surrounded by a group of ornaments resembling the network's 2002 logo, which then segues with a group of carolers met with Love Anover in their house, with the carolers showing the bottles of Coca-Cola, which the carolers grab them except of the last bottle which then turned into a singing bottle (referencing the commercials of the Coca-Cola/Globe's "Load-A-Christmas" promo).

The next scene showing a behind-the scene set with Maxine Maganola holding the bottle of Pantene shampoo putting in the bag, then a group of girls meeting Maxine and they taking a picture.

A group of kids in the dinning table doing the chores of the Christmas decorations, but a mom showing a thought bubble showing the Maggi Spaghetti logo, showing the cooked spaghetti on the table on the kitchen when is prepared for the kids, which them later magically turned into a room full of decors.

Dennis Trillo holding a cellphone surrounded by a sari-sari store showing the logo for Globe's GCash, then a phone showing the "G" logo of the said telco flashes and the words "G-CASH Received" appears on the phone, then Dennis brought food from the store, and the fireworks appeared in the night sky.

A baby cries in a scene which them zooms to Mary and Joseph played by unknown actors in a scene, then the director talked to props woman asking for Huggies Diapers and later she gaving a thumbs up to the actors.

A letter to Santa asking to Joey De Leon was asking for food supplements for the liver, the letter asking to Joey and Santa was said to look like this:

Dear Santa,
Wish ko this X'Mas:
More Good Looks
More Charms
More Sex Appeal
-Joey

Dear Joey,
Mag umpisa kaya tayo sa...
Good Health
- Santa

After Joey seeing the letter from Santa, Santa arrives from the chimney and grabs the six boxes of Liveraide Capsule then Joey thanking Santa for the gift.