Bye Bye Belly Button (found alternate version of Levi's Superlow Jeans commercial; 2001): Difference between revisions
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(An update with a copy of the special with the ads removed. It is not the media in question, but it is a better lead.) |
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This ad will most likely be found should a recording of the "The WB Presents: Teen People's What's Next" be found. | This ad will most likely be found should a recording of the "The WB Presents: Teen People's What's Next" be found. | ||
On April 24th, 2022, "The WB Presents: Teen People's What's Next" was posted on Archive.org, but it is a version with the advertisements edited out.<ref>https://archive.org/details/teen-peoples-whats-next-2001</ref> | |||
==Video== | ==Video== | ||
[https://vimeo.com/27990666 The original advertisement] | [https://vimeo.com/27990666 The original advertisement] | ||
[https://archive.org/details/teen-peoples-whats-next-2001, "The WB Presents: Teen People's What's Next" special, without ads.] | |||
==References== | ==References== | ||
{{reflist}} | {{reflist}} |
Revision as of 04:02, 16 August 2022
Debuting in June of 2001, Levi's Straus & Co. aired a commercial advertising their new "Superlow Jeans".[1] The original ad, dubbed "Belly Button," was poduced by the TBWA/Chiat/Day advertising agency and directed by Michel Gondry. The ad focused on closeups of women's belly buttons, edited to move as though they are talking mouths.[2] The belly buttons lip-sync to a cover of Diana Ross's song "I'm Coming Out," performed by actress Jamie-Lynn Sigler, in celebration that the advertised jeans allow them to be exposed. [3][4]
Description
On November 26, 2001, a TV special called "The WB Presents: Teen People's What's Next" aired on the WB. The special is said to have been a concert which focused on "showcasing profiles and performances of Teen People Magazine's picks for the next generation of actors and musicians."[5]
During the commercial breaks, a variant of the commercial. Dubbed "Bye Bye Belly Button," it was meant to signify the end of the advertising campaign, as well as to serve as a preview towards a new line of jeans dubbed "Superlow stretch." [1] The ad was intended to only air once, apparently at 21:38 Eastern Time.[6][3]
Availability
This ad will most likely be found should a recording of the "The WB Presents: Teen People's What's Next" be found.
On April 24th, 2022, "The WB Presents: Teen People's What's Next" was posted on Archive.org, but it is a version with the advertisements edited out.[7]
Video
"The WB Presents: Teen People's What's Next" special, without ads.
References
- ↑ 1.0 1.1 https://www.upi.com/Odd_News/2001/11/27/Of-Human-Interest-News-lite/33251006854300/
- ↑ https://www.adforum.com/creative-work/ad/player/18265/belly-button/levis
- ↑ 3.0 3.1 https://www.adweek.com/brand-marketing/levis-reveals-glimpse-post-belly-button-ad-campaign-53224/
- ↑ https://adage.com/article/behind-the-work/d-spot/92398
- ↑ https://www.imdb.com/title/tt0304918/
- ↑ https://www.bloomberg.com/press-releases/2001-11-27/contributor-missing-headline
- ↑ https://archive.org/details/teen-peoples-whats-next-2001