Remarkable Mouth (partially found television commercials for radio stations; 1975-2011): Difference between revisions
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! style="background-color:lightblue" | Radio Station | ! style="background-color:lightblue" | Radio Station | ||
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! style="background-color:lightblue" | Release Year | ! style="background-color:lightblue" | Release Year | ||
! style="background-color:lightblue" | Model | ! style="background-color:lightblue" | Model | ||
! style="background-color:lightblue" | Status | ! style="background-color:lightblue" | Status | ||
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|WTAE-AM||1975||Unknown||<span style="color:red;">'''Lost''' | |WTAE-AM||Pittsburgh, PA||1975||Unknown||<span style="color:red;">'''Lost''' | ||
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|} | |KIIS-AM||Los Angeles, CA||1975||Lorelei Shark||<span style="color:red;">'''Lost''' | ||
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==References== | ==References== | ||
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Revision as of 16:46, 31 January 2023
Screenshots of select "Remarkable Mouth" advertisements
Status: Partially found
The Remarkable Mouth is a series of television commercials used to advertise radio stations since 1975.
History
Chuck Blore and Don Richman initially created the concept to advertise Pittsburgh radio station WTAE-AM. The premise was simple; an attractive female model, in her own voice, introduces the spot telling the audience that she would like to tell them about "a remarkable radio station". The camera then zooms into a tight close-up of her mouth as she lip syncs to snippets of banter by the station's DJs, clips of songs featured on the station, its jingles and voices of the callers. As the audio montage concludes, the camera zooms out to reveal the model's full frame, as an offstage male voice compliments her by saying that she has "a remarkable mouth", to which she replies "['we have' or 'the station's call letters' is] a remarkable radio station" in her own voice. The campaign was so successful that Blore and Richman licensed the format to Top 40 and rock radio stations across the country throughout the late 1970s and 1980s, after which the creative rights were bought by Los Angeles production house Celestial Mechanix and purchased for stations globally thereafter.
Availability
Several spots have been located and uploaded to video sharing websites for online curation, many of which have been added to concept-specific YouTube playlists. [1][2] The number of lost spots is currently unknown, but estimated to range anywhere between 50 and 100 commercials. The table below lists currently known spots in order of their initial release, as well as their current status based on online availability:
| Radio Station | City | Release Year | Model | Status |
|---|---|---|---|---|
| WTAE-AM | Pittsburgh, PA | 1975 | Unknown | Lost |
| KIIS-AM | Los Angeles, CA | 1975 | Lorelei Shark | Lost |