Bye Bye Belly Button (found alternate version of Levi's Superlow Jeans commercial; 2001): Difference between revisions
(An update with a copy of the special with the ads removed. It is not the media in question, but it is a better lead.) |
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|image=Levi's - "Belly Button".jpg | |image=Levi's - "Belly Button".jpg | ||
|imagecaption=One of the singing belly buttons in the commercial. | |imagecaption=One of the singing belly buttons in the commercial. | ||
|status=<span style="color: | |status=<span style="color:green;">'''Found'''</span> | ||
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Debuting in June of 2001, Levi's Straus & Co. aired a commercial advertising their new "Superlow Jeans".<ref name=":0">https://www.upi.com/Odd_News/2001/11/27/Of-Human-Interest-News-lite/33251006854300/</ref> The original ad, dubbed "Belly Button," was poduced by the TBWA/Chiat/Day advertising agency and directed by Michel Gondry. The ad focused on closeups of women's belly buttons, edited to move as though they are talking mouths.<ref>https://www.adforum.com/creative-work/ad/player/18265/belly-button/levis</ref> The belly buttons lip-sync to a cover of Diana Ross's song "I'm Coming Out," performed by actress Jamie-Lynn Sigler, in celebration that the advertised jeans allow them to be exposed. <ref name=":1">https://www.adweek.com/brand-marketing/levis-reveals-glimpse-post-belly-button-ad-campaign-53224/</ref><ref>https://adage.com/article/behind-the-work/d-spot/92398</ref> | Debuting in June of 2001, Levi's Straus & Co. aired a commercial advertising their new "Superlow Jeans".<ref name=":0">https://www.upi.com/Odd_News/2001/11/27/Of-Human-Interest-News-lite/33251006854300/</ref> The original ad, dubbed "Belly Button," was poduced by the TBWA/Chiat/Day advertising agency and directed by Michel Gondry. The ad focused on closeups of women's belly buttons, edited to move as though they are talking mouths.<ref>https://www.adforum.com/creative-work/ad/player/18265/belly-button/levis</ref> The belly buttons lip-sync to a cover of Diana Ross's song "I'm Coming Out," performed by actress Jamie-Lynn Sigler, in celebration that the advertised jeans allow them to be exposed. <ref name=":1">https://www.adweek.com/brand-marketing/levis-reveals-glimpse-post-belly-button-ad-campaign-53224/</ref><ref>https://adage.com/article/behind-the-work/d-spot/92398</ref> | ||
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==Availability == | ==Availability == | ||
On July 1st, 2024, YouTube user @VintageVHS2 uploaded "Teen People’s What’s Next 2001" in full on his youtube channel. The ad begins at 46:03 in the video | |||
==Video== | ==Video== | ||
[https://vimeo.com/27990666 The original advertisement] | [https://vimeo.com/27990666 The original advertisement] | ||
[https:// | [https://youtu.be/NXOFl1MvWls?t=2763, "The WB Presents: Teen People's What's Next 2001" special, timestamped to when the advertisement starts.] | ||
==References== | ==References== | ||
{{reflist}} | {{reflist}} |
Revision as of 04:26, 29 July 2024
Debuting in June of 2001, Levi's Straus & Co. aired a commercial advertising their new "Superlow Jeans".[1] The original ad, dubbed "Belly Button," was poduced by the TBWA/Chiat/Day advertising agency and directed by Michel Gondry. The ad focused on closeups of women's belly buttons, edited to move as though they are talking mouths.[2] The belly buttons lip-sync to a cover of Diana Ross's song "I'm Coming Out," performed by actress Jamie-Lynn Sigler, in celebration that the advertised jeans allow them to be exposed. [3][4]
Description
On November 26, 2001, a TV special called "The WB Presents: Teen People's What's Next" aired on the WB. The special is said to have been a concert which focused on "showcasing profiles and performances of Teen People Magazine's picks for the next generation of actors and musicians."[5]
During the commercial breaks, a variant of the commercial. Dubbed "Bye Bye Belly Button," it was meant to signify the end of the advertising campaign, as well as to serve as a preview towards a new line of jeans dubbed "Superlow stretch." [1] The ad was intended to only air once, apparently at 21:38 Eastern Time.[6][3]
Availability
On July 1st, 2024, YouTube user @VintageVHS2 uploaded "Teen People’s What’s Next 2001" in full on his youtube channel. The ad begins at 46:03 in the video
Video
References
- ↑ 1.0 1.1 https://www.upi.com/Odd_News/2001/11/27/Of-Human-Interest-News-lite/33251006854300/
- ↑ https://www.adforum.com/creative-work/ad/player/18265/belly-button/levis
- ↑ 3.0 3.1 https://www.adweek.com/brand-marketing/levis-reveals-glimpse-post-belly-button-ad-campaign-53224/
- ↑ https://adage.com/article/behind-the-work/d-spot/92398
- ↑ https://www.imdb.com/title/tt0304918/
- ↑ https://www.bloomberg.com/press-releases/2001-11-27/contributor-missing-headline