Bye Bye Belly Button (found alternate version of Levi's Superlow Jeans commercial; 2001): Difference between revisions
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|title=<center>Bye Bye Belly Button</center> | |title=<center>Bye Bye Belly Button</center> | ||
|image=Levi's - "Belly Button".jpg | |image=Levi's - "Belly Button".jpg | ||
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==Availability == | ==Availability == | ||
On July 1st, 2024, YouTube user @VintageVHS2 uploaded "Teen People’s What’s Next 2001" in full on his youtube channel. The ad begins at 46:03 in the video | On July 1st, 2024, YouTube user @VintageVHS2 uploaded "Teen People’s What’s Next 2001" in full on his youtube channel. The ad begins at 46:03 in the video. There are notable differences between this advertisement and the original one, such as having the belly buttons talk instead of sing. | ||
==Video== | ==Video== | ||
Revision as of 16:24, 29 July 2024
One of the singing belly buttons in the commercial.
Status: Found
Date found: Unknown
Found by: Unknown
Debuting in June of 2001, Levi's Straus & Co. aired a commercial advertising their new "Superlow Jeans".[1] The original ad, dubbed "Belly Button," was poduced by the TBWA/Chiat/Day advertising agency and directed by Michel Gondry. The ad focused on closeups of women's belly buttons, edited to move as though they are talking mouths.[2] The belly buttons lip-sync to a cover of Diana Ross's song "I'm Coming Out," performed by actress Jamie-Lynn Sigler, in celebration that the advertised jeans allow them to be exposed. [3][4]
Description
On November 26, 2001, a TV special called "The WB Presents: Teen People's What's Next" aired on the WB. The special is said to have been a concert which focused on "showcasing profiles and performances of Teen People Magazine's picks for the next generation of actors and musicians."[5]
During the commercial breaks, a variant of the commercial. Dubbed "Bye Bye Belly Button," it was meant to signify the end of the advertising campaign, as well as to serve as a preview towards a new line of jeans dubbed "Superlow stretch." [1] The ad was intended to only air once, apparently at 21:38 Eastern Time.[6][3]
Availability
On July 1st, 2024, YouTube user @VintageVHS2 uploaded "Teen People’s What’s Next 2001" in full on his youtube channel. The ad begins at 46:03 in the video. There are notable differences between this advertisement and the original one, such as having the belly buttons talk instead of sing.
Video
References
- ↑ 1.0 1.1 https://www.upi.com/Odd_News/2001/11/27/Of-Human-Interest-News-lite/33251006854300/
- ↑ https://www.adforum.com/creative-work/ad/player/18265/belly-button/levis
- ↑ 3.0 3.1 https://www.adweek.com/brand-marketing/levis-reveals-glimpse-post-belly-button-ad-campaign-53224/
- ↑ https://adage.com/article/behind-the-work/d-spot/92398
- ↑ https://www.imdb.com/title/tt0304918/
- ↑ https://www.bloomberg.com/press-releases/2001-11-27/contributor-missing-headline