Bye Bye Belly Button (found alternate version of Levi's Superlow Jeans commercial; 2001): Difference between revisions

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|imagecaption=One of the singing belly buttons in the commercial.
|imagecaption=One of the singing belly buttons in the commercial.
|status=<span style="color:green;">'''Found'''</span>
|status=<span style="color:green;">'''Found'''</span>
|datefound=01 Jul 2024
|foundby=@VintageVHS2
}}
}}
Debuting in June of 2001, Levi's Straus & Co. aired a commercial advertising their new "Superlow Jeans".<ref name=":0">https://www.upi.com/Odd_News/2001/11/27/Of-Human-Interest-News-lite/33251006854300/</ref> The original ad, dubbed "Belly Button," was poduced by the TBWA/Chiat/Day advertising agency and directed by Michel Gondry. The ad focused on closeups of women's belly buttons, edited to move as though they are talking mouths.<ref>https://www.adforum.com/creative-work/ad/player/18265/belly-button/levis</ref> The belly buttons lip-sync to a cover of Diana Ross's song "I'm Coming Out," performed by actress Jamie-Lynn Sigler, in celebration that the advertised jeans allow them to be exposed. <ref name=":1">https://www.adweek.com/brand-marketing/levis-reveals-glimpse-post-belly-button-ad-campaign-53224/</ref><ref>https://adage.com/article/behind-the-work/d-spot/92398</ref>
Debuting in June of 2001, Levi's Straus & Co. aired a commercial advertising their new "Superlow Jeans".<ref name=":0">https://www.upi.com/Odd_News/2001/11/27/Of-Human-Interest-News-lite/33251006854300/</ref> The original ad, dubbed "Belly Button," was poduced by the TBWA/Chiat/Day advertising agency and directed by Michel Gondry. The ad focused on closeups of women's belly buttons, edited to move as though they are talking mouths.<ref>https://www.adforum.com/creative-work/ad/player/18265/belly-button/levis</ref> The belly buttons lip-sync to a cover of Diana Ross's song "I'm Coming Out," performed by actress Jamie-Lynn Sigler, in celebration that the advertised jeans allow them to be exposed. <ref name=":1">https://www.adweek.com/brand-marketing/levis-reveals-glimpse-post-belly-button-ad-campaign-53224/</ref><ref>https://adage.com/article/behind-the-work/d-spot/92398</ref>

Revision as of 16:26, 29 July 2024

Levi's - "Belly Button".jpg

One of the singing belly buttons in the commercial.

Status: Found

Date found: 01 Jul 2024

Found by: @VintageVHS2

Debuting in June of 2001, Levi's Straus & Co. aired a commercial advertising their new "Superlow Jeans".[1] The original ad, dubbed "Belly Button," was poduced by the TBWA/Chiat/Day advertising agency and directed by Michel Gondry. The ad focused on closeups of women's belly buttons, edited to move as though they are talking mouths.[2] The belly buttons lip-sync to a cover of Diana Ross's song "I'm Coming Out," performed by actress Jamie-Lynn Sigler, in celebration that the advertised jeans allow them to be exposed. [3][4]

Description

On November 26, 2001, a TV special called "The WB Presents: Teen People's What's Next" aired on the WB. The special is said to have been a concert which focused on "showcasing profiles and performances of Teen People Magazine's picks for the next generation of actors and musicians."[5]

During the commercial breaks, a variant of the commercial. Dubbed "Bye Bye Belly Button," it was meant to signify the end of the advertising campaign, as well as to serve as a preview towards a new line of jeans dubbed "Superlow stretch." [1] The ad was intended to only air once, apparently at 21:38 Eastern Time.[6][3]

Availability

On July 1st, 2024, YouTube user @VintageVHS2 uploaded "Teen People’s What’s Next 2001" in full on his youtube channel. The ad begins at 46:03 in the video. There are notable differences between this advertisement and the original one, such as having the belly buttons talk instead of sing.

Video

The original advertisement

"The WB Presents: Teen People's What's Next 2001" special, timestamped to when the advertisement starts.

References

  1. ↑ 1.0 1.1 https://www.upi.com/Odd_News/2001/11/27/Of-Human-Interest-News-lite/33251006854300/
  2. ↑ https://www.adforum.com/creative-work/ad/player/18265/belly-button/levis
  3. ↑ 3.0 3.1 https://www.adweek.com/brand-marketing/levis-reveals-glimpse-post-belly-button-ad-campaign-53224/
  4. ↑ https://adage.com/article/behind-the-work/d-spot/92398
  5. ↑ https://www.imdb.com/title/tt0304918/
  6. ↑ https://www.bloomberg.com/press-releases/2001-11-27/contributor-missing-headline
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