GMA Network Kapuso, Kapasko (found Filipino "brandigration" music video; 2004): Difference between revisions
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==Trivia== | ==Trivia== | ||
*The "brandigration" campaign was held at the same time concurrently with the other promotions of the participating sponsors, the "Load-A-Christmas" promo for Coca-Cola and Globe, the promotional support for Regal Films' 30th Metro Manila Film Festival entries "Mano Po III: My Love", "Sigaw" and "Aishite Imasu 1941: Mahal Kita" and the Manila leg of "Disney on Ice: Princess Classics" at the Araneta Coliseum for Globe and the "Ang Bango ng Pasko" ad campaign | *The "brandigration" campaign was held at the same time concurrently with the other promotions of the participating sponsors, the "Load-A-Christmas" promo for Coca-Cola and Globe, the promotional support for Regal Films' 30th Metro Manila Film Festival entries "Mano Po III: My Love", "Sigaw" and "Aishite Imasu 1941: Mahal Kita" and the Manila leg of "Disney on Ice: Princess Classics" at the Araneta Coliseum for Globe and the "Ang Bango ng Pasko" ad campaign for Surf. | ||
==See Also== | ==See Also== | ||
Revision as of 06:45, 20 October 2024
Screenshots from the advertorial music video, featuring the 10 participating brands.
Status: Found
In 2004, GMA Network launching two campaigns for the 2004 Holiday Season, the network promo campaign "Pasko ng Kapuso" and the "brandigration" campaign "Kapuso, Kapasko".
The network partnered with the 8 participating companies on this "brandigration" campaign, such as Coca-Cola Bottlers Philippines of the San Miguel Corporation and The Coca-Cola Company, Nestle Philippines, Procter and Gamble Philippines, Globe Telecom, Unilever Philippines, Kimberly-Clark Philippines, Herbs and Nature Coporation, and KFC-Mister Donut Philippines of the RAMCAR Group. An on-air texting contest was held alongside with the video.
Premise
The video begins with a Christmas tree, surrounded by a group of ornaments resembling the network's 2002 logo, which then segues with a group of carolers met with Love Anover in their house, with the carolers showing the bottles of Coca-Cola, which the carolers grab them except of the last bottle which then turned into a singing bottle (referencing the commercials of the Coca-Cola/Globe's "Load-A-Christmas" promo).
The next scene showing a behind-the scene set with Maxine Maganola holding the bottle of Pantene shampoo putting in the bag, then a group of girls meeting Maxine and they taking a picture.
A group of kids in the dinning table doing the chores of the Christmas decorations, but a mom showing a thought bubble showing the Maggi Spaghetti logo, showing the cooked spaghetti on the table on the kitchen when is prepared for the kids, which them later magically turned into a room full of decors.
Dennis Trillo holding a cellphone surrounded by a sari-sari store showing the logo for Globe's GCash, then a phone showing the "G" logo of the said telco flashes and the words "G-CASH Received" appears on the phone, then Dennis brought food from the store, and the fireworks appeared in the night sky.
A baby cries in a scene which them zooms to Mary and Joseph played by unknown actors in a scene, then the director talked to props woman asking for Huggies Diapers and later she gaving a thumbs up to the actors.
A letter to Santa asking to Joey De Leon was asking for food supplements for the liver, the letter asking to Joey and Santa was said to look like this:
Dear Santa,
Wish ko this X'Mas:
More Good Looks
More Charms
More Sex Appeal
-Joey
Dear Joey,
Mag umpisa kaya tayo sa...
Good Health
- Santa
After Joey seeing the letter from Santa, Santa arrives from the chimney and grabs the six boxes of Liveraide Capsule, then Joey thanking Santa for the gift.
Christine Jacob was hurried to call on the phone but a bag full of groceries, with the two bars of Surf Baretta, but the kids snatching the detergent bars from bag, then Christine shys while calling and the kids playing the detergent bars next to the Christmas tree, then Christine gapsing on the kids.
A group of people visiting a Christmas party, which then turns to Iza Calzado asking to a girl bringing a pack of Whisper Napkins and they put them in a bag, but Iza and a boy made a argument, then Iza brought the bag back.
The last scenes showing a kid and Berwin Melly doing magic while seeing a bottle of Nido Fortified Milk, but a kid drink the said milk and Melly did not working the magic wand; and the group of StarStruck Kids gaving dinners of KFC meals to the families, with a reindeer headband given to the grandma and hugs, while a little boy popping the confetti while showing to the Grandpa.
The video ends showing the logos participating brands are appearing on the Christmas tree, followed by the graphic saying "Maligayang Pasko, Kapuso!" also ends the video.
Most scenes from this video was also purposed for the on-air text to win contest held with that campaign.
Availability
The video was aired during commercial breaks of GMA Network's programming in the 2004 Holiday Season. The video was originally uploaded by Youtuber er2006 back in 2012, but soon it was terminated back in 2016. Meanwhile, Youtuber and Archivist UndustFixation resurfaced and found the video in September of 2024 and it was premiered on October 20, 2024.[1]
Video
Trivia
- The "brandigration" campaign was held at the same time concurrently with the other promotions of the participating sponsors, the "Load-A-Christmas" promo for Coca-Cola and Globe, the promotional support for Regal Films' 30th Metro Manila Film Festival entries "Mano Po III: My Love", "Sigaw" and "Aishite Imasu 1941: Mahal Kita" and the Manila leg of "Disney on Ice: Princess Classics" at the Araneta Coliseum for Globe and the "Ang Bango ng Pasko" ad campaign for Surf.
See Also
References
- ↑ Full version of the video. Retrieved 20 Oct '24