GMA Network Kapuso, Kapasko (found Filipino "brandigration" music video; 2004)
In 2004, GMA Network launching two campaigns for the 2004 Holiday Season, the network promo campaign "Pasko ng Kapuso" and the "brandigration" campaign "Kapuso, Kapasko".
The network partnered with the 8 participating companies on this "brandigration" campaign, such as Coca-Cola Bottlers Philippines of the San Miguel Corporation and The Coca-Cola Company, Nestle Philippines, Procter and Gamble Philippines, Globe Telecom, Unilever Philippines, Kimberly-Clark Philippines, Herbs and Nature Coporation, and KFC-Mister Donut Philippines of the RAMCAR Group. An on-air texting contest was held alongside with the video.
Premise
The video begins with a Christmas tree, surrounded by a group of ornaments resembling the network's 2002 logo, which then segues with a group of carolers met with Love Anover in their house, with the carolers showing the bottles of Coca-Cola, which the carolers grab them except of the last bottle which then turned into a singing bottle (referencing the commercials of the Coca-Cola/Globe's "Load-A-Christmas" promo).
The next scene showing a behind-the scene set with Maxine Maganola holding the bottle of Pantene shampoo putting in the bag, then a group of girls meeting Maxine and they taking a picture.
A group of kids in the dinning table doing the chores of the Christmas decorations, but a mom showing a thought bubble showing the Maggi Spaghetti logo, showing the cooked spaghetti on the table on the kitchen when is prepared for the kids, which them later magically turned into a room full of decors.
Dennis Trillo holding a cellphone surrounded by a sari-sari store showing the logo for Globe's GCash, then a phone showing the "G" logo of the said telco flashes and the words "G-CASH Received" appears on the phone, then Dennis brought food from the store, and the fireworks appeared in the night sky.
A baby cries in a scene which them zooms to Mary and Joseph played by unknown actors in a scene, then the director talked to props woman asking for Huggies Diapers and later she gaving a thumbs up to the actors.
A letter to Santa asking to Joey De Leon was asking for food supplements for the liver, the letter asking to Joey and Santa was said to look like this:
Dear Santa,
Wish ko this X'Mas:
More Good Looks
More Charms
More Sex Appeal
-Joey
Dear Joey,
Mag umpisa kaya tayo sa...
Good Health
- Santa
After Joey seeing the letter from Santa, Santa arrives from the chimney and grabs the six boxes of Liveraide Capsule then Joey thanking Santa for the gift.