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{{InfoboxFound |image=Spongebob got milk.jpeg |imagecaption=Still from the commercial. |status=<span style="color:green;">'''Found'''</span> |datefound=14 Oct 2022 |foundby=alitek12 }} ''SpongeBob SquarePants'' is a Nickelodeon animated series that's been airing on the channel since 1999. Over the years, the characters from the series have been marketed for various products and commercial tie-ins, one of them being for the advertising campaign Got Milk? ==Got Milk?== In February 2001, Got Milk? published an ad for magazines featuring SpongeBob and Patrick both drinking a glass of chocolate milk and getting milk mustaches, with SpongeBob's disappearing instantly due to him being a sponge. '''On February 24th of that same year a commercial of the ad aired on TV'''.<ref>[https://bloomberg.com/press-releases/2001-02-20/nickelodeon-s-spongebob-squarepants-encourages-kids-to-soak-up 2001 Bloomberg press release of the commercial.] Retrieved 21 Sep '22</ref><ref>[https://nytimes.com/2001/07/08/arts/television-radio-the-gentle-world-of-a-joyful-sponge.html ''New York Times'' article mentioning the ad.] Retrieved 19 Oct '22</ref><ref>[https://ew.com/article/2001/07/25/spongebob-squarepants-hit-nick/ ''Entertainment Weekly'' article mentioning the ad.] Retrieved 19 Oct '22</ref> The ad is similar to the print version but with SpongeBob, after his mustache keeps getting absorbed, ends up sticking his whole face in the glass. ==Status== The commercial remained lost for many years, with the only proof of its existence being accounts from people claiming they watched it when it aired,<ref>[https://sbmania.net/forums/threads/got-milk.27925/ SpongeBob Mania forum thread on users recollection of the commercial.] Retrieved 21 Sep '22</ref> until an anonymous user from the NickStory Discord server uploaded a screenshot of the commercial online. On October 14th, 2022, user alitek12 posted a screen recording of the commercial to the Lost Media Wiki Discord server, rendering the commercial found.<ref>[https://twitter.com/LostAdsFDN/status/1581109917993250816 Tweet from the Lost Commercials Foundation announcing the discovery.] Retrieved 15 Oct '22</ref> A direct-quality version was uploaded a day later. ==Gallery== ===Images=== <gallery mode=packed heights=400px> Spongebob got milk 2.jpeg|The print version of the ad. </gallery> ===Footage=== {{Video|perrow =1 |service1 =youtube |id1 =0On_quxxljY |description1 =The full commercial. }} ===Videos=== {{Video|perrow =3 |service1 =youtube |id1 =MGITN7dOBHU |description1 =MrBones' video on the subject. |service2 =youtube |id2 =LDQwZegQiPY |description2 =LSuperSonicQ's video mentioning the Got Milk? commercial. |service3 =youtube |id3 =k2mDFbLOcwk |description3 =ObscureMediaTV's video on the subject. }} ==See Also== ===SpongeBob SquarePants=== *[[Astrology with Squidward (found series of "SpongeBob SquarePants" Nickelodeon animated shorts; early 2000s)]] *[[A Day With SpongeBob SquarePants: The Movie (unproduced unauthorized direct-to-DVD mockumentary film; 2011)]] *[[The Humpback Hop (found full version of "SpongeBob SquarePants" production music; 2002)]] *[[SpongeBob's Nicktoon Summer Splash (partially lost bumpers from Nickelodeon channel block; 2000-2001)]] *[[SpongeBob: Re-Hydrated (partially lost "SpongeBob SquarePants" animated short; 2003)]] *[[SpongeBob SquarePants (partially lost deleted scenes of Nickelodeon animated series; 1999-present)]] *[[SpongeBob SquarePants "Sailor Mouth" (lost uncensored version of Nickelodeon animated series episode; 2001)]] *[[SpongeBob SquarePants "Shanghaied/You Wish" (partially lost English audio from alternate "Patchy the Pirate" segments of Nickelodeon animated series episode; 2001)]] *[[SpongeBob SquarePants "SpaceBob InvaderPants/Krabs' Army" (lost production material of cancelled Nickelodeon animated series episodes; 2015)]] *[[War Blowers (found full version of "SpongeBob SquarePants" production music; 1999)]] ===Anthology and Short Series=== *[[Attack of the Giant Vulture (found Nickelodeon short film; 1998)]] *[[Balinese Slapping Fish (found Nickelodeon Australia animated short series; 1998)]] *[[Bobby the Lizard Boy (found Nickelodeon animated short; 2000)]] *[[Eddie Retractorhead (partially lost Nickelodeon UK animated short series; 2008)]] *[[Gordon Bleugh! (found Nickelodeon animated short series; early 2000s)]] *[[The Hopkins (lost Nickelodeon Australia animated short series; 2005)]] *[[ICarly at the 2008 Kids Choice Awards (found Nickelodeon promotional short web series; 2008)]] *[[Leader Dog (partially lost Nickelodeon animated short series; 2004)]] *[[Making Fiends (partially lost promotional shorts for Nickelodeon animated series based on web series; 2008)]] *[[Meet The Moores (partially found Nickelodeon UK animated short series; 2002-2003)]] *[[Nick Studio 10 (partially found Nickelodeon channel block; 2013)]] *[[Nickelodeon Addicting Games Showdown (partially found interstitial TV event of online game website; 2009-2010)]] *[[Nickelodeon Blimp (found Nickelodeon Kids' Choice Awards animated short; 2005-2007)]] *[[Oh Yeah! Cartoons (found Nickelodeon animated anthology series; 1998-2001)]] *[[Schoolyard Safari (found Nickelodeon animated short series; 2002-2003)]] *[[Tortellini Western (partially lost Nickelodeon animated short series; 2004)]] *[[A Very Aggressive Vegetable (found Nickelodeon Australia animated short series; 1998)]] ===Bumpers and Promos=== *[[101% Whizbang! with Henry & June (partially found Nickelodeon channel block; 1999)]] *[[Blood and Guts (partially found Nickelodeon bumpers; 2000s)]] *[[HaHa Nick (lost Chinese block of Nickelodeon shows; 2005-2007)]] *[[Jimmy Neutron: Boy Genius (partially lost TV promos for Nickelodeon animated film and TV series; 2001β2002)]] *[[Nickelodeon (partially found idents and bumpers from TV channel; 1979-present)]] *[[Nickelodeon's Historical Firsts (found animated promos from TV channel; 1997)]] ===Films=== *[[Aaahh!!! Real Monsters (non-existent Nickelodeon TV film; 1998)]] *[[Cry Baby Lane (found Nickelodeon TV horror film; 2000)]] *[[The Electric Piper (found Nickelodeon animated TV film; 2003)]] *[[Hey Arnold! The Jungle Movie (partially found production material of cancelled original adaptation of Nickelodeon animated series film; 2002)]] *[[Invader Zim: Enter the Florpus (lost/unreleased deleted Tak scenes of film based on Nickelodeon animated series; 2018-2019)]] *[[Prometheus and Bob (lost production material of cancelled film adaptation of "KaBlam!" Nickelodeon stop-motion animated series; late 1990s)]] *[[Rugrats Go Wild (partially found original 90 minute cut of Nickelodeon animated crossover film; 2003)]] ===Game Shows=== *[[BrainSurge (partially lost Nickelodeon game show; 2009-2014)]] *[[Double Dare (partially found Australian adaptation of Nickelodeon game show; 1989-1992)]] *[[Double Dare (partially lost Nickelodeon game show; 1986-1993)]] *[[Family Double Dare (partially found spin-off of Australian adaptation of Nickelodeon game show; 1989)]] *[[Figure It Out (partially found episode of Nickelodeon game show; 1998)]] *[[Friday Night Slimetime (partially found Nickelodeon game show; 2005-2006)]] *[[Gamefarm (partially lost Nickelodeon GAS game show; 2003)]] *[[Legends of the Hidden Temple (lost Pit of Despair incident footage from unaired final round/episode of Nickelodeon game show; 1994)]] *[[Legends of the Hidden Temple (partially found original consolation plugs from Nickelodeon game show; 1993-1995)]] *[[Nick Arcade (found Nickelodeon game show; 1992)]] *[[Nick Arcade (partially found original consolation prize plugs from Nickelodeon game show; 1992)]] *[[Nickelodeon Splat! (partially found Nickelodeon game show; 2004)]] *[[Slime Time Live (partially found Nickelodeon game show; 2000-2004)]] *[[SuperNick (partially found Nickelodeon Netherlands game show; 2007-2011)]] *[[SuperNick op De Stoep Bij... (partially found Nickelodeon Netherlands sports show; 2007-2008)]] *[[Webheads (partially lost Nickelodeon game show; 2014β2015)]] ===Inaugural Series=== *[[America Goes Bananaz (partially found Nickelodeon variety series; 1977-1980)]] *[[By The Way (partially found inaugural Nickelodeon series; 1979-1980)]] *[[Nickel Flicks (lost inaugural Nickelodeon series; 1979)]] *[[Pinwheel (partially found Nickelodeon educational puppet series; 1977-1990)]] *[[Pocket Money (non-existent inaugural Nickelodeon series; 1979)]] *[[Video Comics (partially found inaugural Nickelodeon series; 1979-1981)]] ===Live Action=== *[[The Adventures of Pete & Pete (partially found original versions of episodes of Nickelodeon live-action comedy series; 1991-1993)]] *[[All That (partially lost Nickelodeon sketch comedy series; 1994-2005)]] *[[Bing! The Sound of Something New (partially found Nickelodeon magazine TV series; 1995)]] *[[Cousin Skeeter (partially lost Nickelodeon live-action/puppet series; 1998-2001)]] *[[Drake & Josh (partially found widescreen version of episodes of Nickelodeon sitcom; 2004-2007)]] *[[Innie & Outie (found live-action Nickelodeon short film; 1996)]] *[[Just For Kicks (found Nickelodeon live-action comedy-drama series; 2006)]] *[[Kids' Court (partially found Nickelodeon non-traditional court series and other media; 1988-1994)]] *[[Mcjuniorclub TV (partially found Nickelodeon Netherlands/McDonald's live-action short series; 2008)]] *[[The Nick Cannon Show (partially lost spin-off of "All That" Nickelodeon sketch comedy series; 2002-2003)]] *[[Nick News with Linda Ellerbee (partially found Nickelodeon educational news series; 1992-2015)]] *[[Noah Knows Best (partially found English audio of Nickelodeon sitcom; 2000-2001)]] *[[Reggie Jackson's World of Sports (partially found Nickelodeon sports series; 1981-1982)]] *[[U to U (partially found Nickelodeon interactive series; 1994-1996)]] *[[Vic's Vacant Lot (partially found ESPN/Nickelodeon sports series; 1982-1985)]] ===Pilots=== *[[Aaahh!!! Real Monsters (partially found pitch pilot of Nickelodeon animated series; early 1990s)]] *[[The Adventures of Johnny Quasar (found prototype "Jimmy Neutron" animated shorts; 1995-1997)]] *[[The Angry Beavers "Cuffed Together" (non-existent second pilot of Nickelodeon animated series; early-mid 1990s)]] *[[Back at the Barnyard (partially found original test pitch of Nickelodeon CGI animated series; 2000)]] *[[Bad Seeds (found pitch pilot of "Harvey Beaks" Nickelodeon animated series; 2013)]] *[[Big Beast Quintet (lost Nickelodeon animated pilot; 1990)]] *[[Camp Nick (partially found Nickelodeon game show pilot; mid-1990s)]] *[[Catscratch (found animated pitch of Nickelodeon animated series; 2004)]] *[[The Crowville Chronicles (partially found Nickelodeon animated pilot; 1990)]] *[[Curbside (found Nickelodeon animated pilot; 1999)]] *[[Drake & Josh (partially found pitch pilot of Nickelodeon sitcom; 2002)]] *[[Figure it Out (partially found pitch pilot of Nickelodeon game show; 1990s)]] *[[Fresh Beat Band of Spies (found pitch pilot of Nickelodeon animated spin-off of "The Fresh Beat Band" musical series; 2013)]] *[[Generation Gap (partially found Nickelodeon game show pilot; early 1990s)]] *[[Gibby! (found pitch pilot of cancelled spin-off of "iCarly" Nickelodeon teen sitcom; 2012)]] *[[Go For It (lost Nickelodeon game show pilot; early 1990s)]] *[[Hey Arnold! (found pitch pilot of Nickelodeon animated series; 1994)]] *[[Humongous (lost pilot of Nickelodeon game show; early 1990s)]] *[[I Don't Think So (partially found Nickelodeon game show pilot; 1994)]] *[[Invader Zim (lost 3D animation test sequence from Nickelodeon animated series pilot; 1999)]] *[[KaBlam! "The Henry and June Show" (found spin-off pilot of Nickelodeon animated series; 2000)]] *[[Kappa Mikey (found pitch pilots of Nickelodeon animated series; 2004)]] *[[Morph Sports (partially found Nickelodeon game show pilot; 1995-1996)]] *[[Mr. Meaty "In Parker's Sight" (partially lost pitch pilot of Nickelodeon puppet series; 2005)]] *[[Ned's Declassified School Survival Guide (partially found original version of Nickelodeon sitcom pilots; 2003)]] *[[Ned's Declassified High School Survival Guide (lost pitch pilot of rejected spin-off of Nickelodeon sitcom; 2008)]] *[[The Penguins of Madagascar (partially found pitch pilot versions for Nickelodeon CGI animated series; mid-2000s)]] *[[Pudding Toast (lost Nickelodeon animated pitch pilots; 2012)]] *[[Rocket Beach (found pitch pilot of "Rocket Power" Nickelodeon animated series; 1998)]] *[[Roundhouse (partially found pitch pilot of Nickelodeon comedy series; 1991)]] *[[Slime Survivor (partially found Nickelodeon game show pilot; 2000)]] *[[The Thundermans (partially lost pitch pilot of Nickelodeon live-action comedy series; 2012)]] *[[Tooned In! (partially found Nickelodeon game show pilot; 1998)]] *[[Trash (lost Nickelodeon stop-motion animated pilot; 1990)]] *[[The Weasel Patrol (lost Nickelodeon animated pilot; 1990)]] *[[Video Dream Theater (lost Nickelodeon animated pilots; 1979)]] *[[Who Knew? (partially found Nickelodeon game show pilot; 1998)]] *[[The Wild Thornberrys (found pilot of Nickelodeon animated series; 1998)]] ===Other=== *[[Action League Now!: The Series "Monster Mashed" (found episode of "Kablam!" spin-off animated series; 2002)]] *[[Action League Now!: The Series "Thunder Girl: Tracking The Storm" (found episode of "Kablam!" spin-off series; 2001-2002)]] *[[Adventures in Wonder Park (partially found unaired Nickelodeon animated series based on film; 2019)]] *[[Against the Odds (partially found Nickelodeon documentary series; 1982-1988)]] *[[The Angry Beavers "A Tail of Two Rangers/Bye Bye Beavers" (partially found finale episode of Nickelodeon animated series; 2001)]] *[[Back at the Barnyard (partially found widescreen versions of Nickelodeon CGI animated series episodes; 2007-2011)]] *[[The Butcher (lost Nickelodeon puppet short film; existence unconfirmed; 2001)]] *[[Danny Phantom (partially found original opening title sequence of Nickelodeon animated series; 2003)]] *[[Gruff's Groove Box (lost Nickelodeon music series; 2001)]] *[[Hocus Focus (partially found Nickelodeon variety series; 1979-1981)]] *[[ICarly "How To" (found bonus content DVD from Nickelodeon sitcom "Web Show Set"; 2011)]] *[[Invader Zim (partially found production material of cancelled episodes of Nickelodeon animated series; 2001-2002)]] *[[KaBlam! "Episode 29" (non-existent episode of Nickelodeon animated series; 1998)]] *[[KaBlam! "Just Chillin" (found final episode of Nickelodeon animated series; 2000)]] *[[KaBlam! "KaFun!" (found episode of Nickelodeon animated series; 1999)]] *[[KaBlam! "An Off-Beats Valentine's" (found spin-off special of Nickelodeon animated series; 1998)]] *[[The Lil' Sam & Cat Show (partially lost web series based on Nickelodeon sitcom; 2013-2014)]] *[[The Loud House (partially lost deleted scenes of Nickelodeon animated series; 2016-present)]] *[[Nickelodeon Japan (partially found various final sign-off footage of Japanese TV channel; 2009)]] *[[Nickelodeon Launch Box (partially lost educational series; 1991-1994)]] *[[Nickelodeon Magazine's Big 10 Birthday Bash (found Nickelodeon TV special; 2003)]] *[[Nickelodeon Mega Music Fest 2010 (found Nickelodeon musical event broadcast; 2010)]] *[[Nickelodeon Studios Opening Day Celebration (found live broadcast of Nickelodeon event; 1990)]] *[[The Ren & Stimpy Show (non-existent unused Kurt Cobain song for Nickelodeon animated series; 1990)]] *[[The Ren & Stimpy Show "Man's Best Friend" (found banned episode of Nickelodeon animated series; 1992)]] *[[Robot and Monster (partially found unaired/unfinished episodes of Nickelodeon animated series; 2012-2013)]] *[[Rugrats: A Live Adventure (partially found footage of musical adaptation of Nickelodeon animated series; 1998-2000)]] *[[Rugrats "Incredible" (partially lost storyboard jam comic of Nickelodeon animated series; 1998)]] *[[Weinerville (partially lost Nickelodeon variety puppet series; 1993-1997)]] ==References== {{reflist}} [[Category:Found animation]] [[Category:Found media]] [[Category:Found advertising and interstitial material]]
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