All Dogs Go to Heaven - Proctor & Gamble promotions (partially found TV advertisements for VHS release of animated film; 1990)
In 1990, following on the commercial and critical disappointment of the 1989 Don Bluth film All Dogs Go to Heaven, MGM/UA collaborated with Proctor & Gamble for an advertising campaign to promote the VHS release of the movie. This campaign, costing over $13 million, consisted of newly animated footage by Don Bluth's US studio, showing the films characters giving each other the tape for the holidays, and also a separate advert for Downey detergent showing live action dogs discussing the film while their owners were at the store purchasing Downey and the movie on VHS.
Despite the odd pairing, it seemed to have paid off as the VHS of All Dogs Go to Heaven was a huge success at the time.
On July 5th, 2016, YouTube user pannoni 8 uploaded 24 minutes of commercials recorded on November 14, 1990, during an airing of the film Short Circuit 2. At time-stamp 23:42 on the YouTube video, the Downy version of the advertisement campaign is shown.