Carlton Television (partially found idents of ITV region; 1993-2002)
Carlton logo from 1999.
Status: Partially Found
Carlton Television was an ITV region in London replacing Thames Television on January 1, 1993. On October 28, 2002, Carlton and LWT were renamed to ITV1 London.
Below are the various lost idents from each ident package.
List of Idents
1993
Carlton’s first on-screen identity was launched with an ident package featuring London personalities, the idents were produced by Lambie-Nairn. 100+ idents were produced and used from 1993-1995.
| Ident Name | Status |
|---|---|
| Elizabeth II, Queen, Windsor | Found |
| Len Adam, Fast Draw Association, Bermondsey | Found |
| Peter Fischer, Biker, Camberwell | Found |
| Steve Morse, Biker, Leytonstone | Found |
In late 1993, there was a new set of 35 idents which consisted of 31 standard idents and 4 montage idents.
| Ident Name | Status |
|---|---|
| Belly Dancers, Acton | Found |
| Bodybuilders, Epsom, Acton, Eltham | Found |
| Rugby Players, Sudbury, Richmond | Lost |
| Escapologist, Southend-on-Sea | Lost |
There are a few sequences featured in the montage idents, but no idents of those sequences have surfaced.
1995
On September 4, 1995, a new look was launched featuring changing backgrounds of colours with a translucent Carlton logo in the centre of the screen. 30 idents were made, including Christmas and Easter versions. These idents lasted until November 22, 1996. These idents were produced by the Central promotions team in Nottingham, shortly after Carlton's acquisition of Central, and these were the only set of idents that were not produced by Lambie-Nairn.
| Ident Name | Status |
|---|---|
| Christmas | Found |
| "Cyan Lines" | Lost |
| Easter | Found |
| "Yellow Lights" | Lost |
1996
Carlton’s new set of idents launched on November 25, 1996, also produced by Lambie-Nairn, featuring the Carlton logo against a brightly coloured background and various animations occurring. 50+ idents were produced, including some designed especially to introduce certain programmes, and versions for Central were also introduced two years later on April 20, 1998. These idents were used until September 3, 1999.
| Ident Name | Status | Description |
|---|---|---|
| Broadcasting A (3.5 minute version) | Lost | It was for use during breakdowns, but it was never used. |
| Christmas (Candles) | Found | |
| Christmas (Lights) | Found | |
| Christmas (Pudding) | Found | A full capture can be found here. |
| Christmas (Snowflakes) | Lost | |
| Christmas (Tree) | Lost | Mentioned on The TV Room's old site.[1] |
| Clowning | Found | |
| Coronation Street | Found | |
| Crossword | Found | |
| Custard Pie | Found | |
| Emmerdale | Lost | It was never used because the visuals were considered "too obscure" to connect this ident with the programme. |
| F1 | Existence Unconfirmed | Mentioned on a Twitter post by UKPRES.[2] |
| Generic (2) | Lost | The first version can be found here. |
| Gold Searchlight | Existence Unconfirmed | Mentioned on a thread on TV Forum.[3] |
| Locations | Lost | Withdrawn after causing epileptic fits. The currently known locations are "WARE", "ALBURY", "LYCHPIT" and "TOOTING". |
| Morning | Lost | Used for GMTV handover. It was the first ident to air at 9.25 a.m. on November 25, 1996. |
| Peak Practice | Found (short version) | |
| Sheepdog | Found | |
| Spotlight (B&W version) | Lost | Mentioned on The TV Room's old site.[4] |
| Soldier, Soldier | Found | |
| The Big Story | Found | |
| Typing | Found | |
| Videotech | Lost | This was the last of the programme-specific idents to be produced. The soundtrack didn't feature the familiar four-note stab. |
| Vortex | Existence Unconfirmed | Mentioned on a thread on TV Forum.[5] |
| Wildlife | Found | |
| World Cup 1998 | Found | Was only used during the 1998 World Cup. A full capture can be found here. |
1999
On September 6, 1999, Carlton’s boldest rebrand yet occurred, and it was also to be its last. Lambie-Nairn was once again commissioned, and a dozen idents were produced and were used depending on the programme to go before it. The idents featured opening films featuring a heart shape, before a star shaped light is emitted from the heart shape, before the screen changes to the Carlton logo, now with added star in top right corner, against a spinning stars background of different colours, with an ITV logo beneath.
There are no known lost idents from this ident package other than the one below.
| Ident Name | Status | Description |
|---|---|---|
| Hearts | Found | This was never used because Carlton refused to use the hearts branding. It was uploaded, but then removed on YouTube, but it was found again in 2023. However it was removed again, before being found once again. |
Gallery
Elizabeth II, Queen, Windsor ident from 1993.
Belly Dancers, Acton ident from 1993.
Bodybuilders, Epsom, Acton, Eltham ident from 1993.
Rugby Players, Sudbury, Richmond ident from 1993.
Escapologist, Southend-on-Sea ident from 1993.
"Cyan Lines" ident from 1995.
"Yellow Lights" ident from 1995.
Christmas ident from 1995.
Easter ident from 1996.
Christmas (Candles) ident from 1996.
Christmas (Lights) ident from 1996.
Christmas (Pudding) ident from 1996.
Christmas (Snowflakes) ident from 1996.
Clowning ident from 1996.
Coronation Street ident from 1996.
Crossword ident from 1996.
Custard Pie ident from 1996.
Emmerdale ident from 1996.
Generic (2) ident from 1996.
Locations ident from 1996.
Morning ident from 1996.
Peak Practice ident from 1996.
Sheepdog ident from 1996.
Soldier, Soldier ident from 1996.
The Big Story ident from 1996.
Typing ident from 1996.
Wildlife ident from 1996.
World Cup 1998 ident from 1998.
Unused hearts ident from 1999.
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External Links
References
- ↑ Archive of The TV Room page mentioning the "tree" and the B&W version of the Spotlights ident.
- ↑ Twitter post by UKPRES mentioning the F1 ident.
- ↑ TV Forum thread mentioning the "Vortex" and "Gold Searchlight" idents.
- ↑ Archive of The TV Room page mentioning the "tree" and the B&W version of the Spotlights ident.
- ↑ TV Forum thread mentioning the "Vortex" and "Gold Searchlight" idents.