Carlton Television (partially found idents of ITV region; 1993-2002)

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Carlton 1999.png

Carlton logo from 1999.

Status: Partially Found


Carlton Television was an ITV region in London replacing Thames Television on January 1, 1993. On October 28, 2002, Carlton and LWT were renamed to ITV1 London.

Carlton’s first on-screen identity was launched with an ident package featuring London personalities, the idents were produced by Lambie-Nairn. These people, who lived and worked in the capital would appear against a brightly coloured background with the Carlton logo in the top left corner, and would say the phrase, “This is Carlton, television for London”, or other variations of the theme. 100+ idents were produced and used from 1993-1995.

On September 4, 1995, a new in-house look was launched featuring changing backgrounds of colours with a translucent Carlton logo in the centre of the screen, becoming opaque and white at the end of the ident. There were 30 idents made, including Christmas and Easter versions. These idents lasted until November 22, 1996. These idents were produced by the Central promotions team in Nottingham, shortly after Carlton's acquisition of Central.

Carlton’s new set of idents launched on November 25, 1996, also produced by Lambie-Nairn, featuring the Carlton logo against a brightly coloured background and various animations occurring. This could be interaction between other letters in the name, letters being replaced by objects, or the letters becoming part of something larger, such as a crossword of places in London. 50 sequences were produced, including some designed especially to introduce certain programmes, and versions for Central were also introduced two years later on April 20, 1998. These idents were used until September 3, 1999.

On September 6, 1999, Carlton’s boldest rebrand yet occurred, and it was also to be its last. While Granada and UNM regions were about to adopt the “Hearts” generic look, Carlton refused the look and instead adopted a package that related back to the Hearts, but put their own distinct take on it. Lambie-Nairn was once again commissioned, and a dozen idents were produced and were used depending on the programme to go before it. The idents featured opening films featuring a heart shape, before a star shaped light is emitted from the heart shape, before the screen changes to the Carlton logo, now with added star in top right corner, against a spinning stars background of different colours, with ITV logo beneath. This look has received criticism, not concerning the idents themselves, but because these idents replaced the brands used by both Central and Westcountry.

Below are the various lost idents from each ident package.

List of Idents[edit | edit source]

1993[edit | edit source]

Ident Name Status Description
Elizabeth II, Queen, Windsor Found
Len Adam, Fast Draw Association, Bermondsey Found
Peter Fischer, Biker, Camberwell Found
Steve Morse, Biker, Leytonstone Found

1994[edit | edit source]

Ident Name Status Description
Belly Dancers, Acton Lost

1995[edit | edit source]

Ident Name Status Description
Christmas Found
Cyan Lines Lost
Easter Found
Yellow Lights Lost

1996[edit | edit source]

Ident Name Status Description
Broadcasting A (3.5 minute version) Lost It was for use during breakdowns, but it was never used.
Christmas (Candles) Found
Christmas (Pudding) Found
Christmas (Snowflakes) Lost
Christmas (Tree) Lost Mentioned on The TV Room's old site.[1]
Clowning Found
Coronation Street Found
Crossword Found
Custard Pie Found
Emmerdale Lost It was never used because the visuals were considered "too obscure" to connect this ident with the programme.
F1 Existence Unconfirmed Its existence was confirmed on a Twitter post by UKPRES.[2]
Generic (2) Lost
Gold Searchlight Existence Unconfirmed Its existence was confirmed on a thread on TV Forum.[3]
Locations Lost Withdrawn after causing epileptic fits.
Morning Lost Used for GMTV handover. It was the first ident to air at 9.25 a.m. on November 25, 1996.
Peak Practice Found (short version)
Sheepdog Found
Spotlight (B&W version) Lost Mentioned on The TV Room's old site.[4]
Soldier, Soldier Found
The Big Story Found
Typing Found
Videotech Lost This was the last of the programme-specific idents to be produced. The soundtrack didn't feature the familiar four-note stab.
Vortex Existence Unconfirmed Its existence was confirmed on a thread on TV Forum.[5]
Wildlife Found
World Cup 1998 Found Was only used during the 1998 World Cup.

1999[edit | edit source]

Ident Name Status Description
Hearts ident Lost This was never used because Carlton refused to use the hearts branding. Was uploaded on YouTube, but it has been removed.

Gallery[edit | edit source]

External Links[edit | edit source]

References[edit | edit source]