Fernando Poe Jr. (found campaign ads for candidate for presidential elections; 2004)
Screencap from the campaign ad, featuring FPJ himself.
Status: Found
Date found: 19 Apr 2024 (Bagong Umaga)
21 Apr 2024 (Pangulo)
12 Aug 2024 (Gobyerno, Talumpati, Top 10)
Found by: Dann Garcia (Bagong Umaga and Pangulo)
UndustFixation (Gobyerno, Talumpati, Top 10)
Ronald Allan Kelley Poe (August 20, 1939 – December 14, 2004), known professionally as Fernando Poe Jr., and often referred to by his initials FPJ, was a Filipino actor, film director, producer, screenwriter, and politician. His long and successful career as an action star earned him the nickname "Da King" (i.e. the "King of Philippine movies").
On November 23, 2003, he was announced that they will run as a presidential candidate under the coalition named Koalisyon ng Nagkakaisang Pilipino (KNP), with his nomination was accepted in December 2003. However, it was lost to the incumbent president Gloria Macapagal-Arroyo in the May 10, 2004 presidential elections. Coincide with his campaign, a set of election ads were aired in 2004.
Variants
Bagong Umaga
The commercial begins with a woman in a dry market in black and white buying food, then a man reading a newspaper while doing haircuts and a man talking to a businessman. Then a cloud and a sun appears in color, FPJ himself joined by a group of people and his vice presidential candidate Loren Legarda speaking. the commercial ends with the graphic saying the slogan "Kay FPJ, Bayan ang Bida". The transcript of the commercial was said to look like this:
Woman 1: Hi suki! Isang kilong tilapia ba ulit?
Woman 2: Lahat tin lang. May trabaho kay mister.
Man 1: Oh, ano man ito! walang ibang magandang balita kung di bayhan ng bayhan.
Man 2: Gustong ko lang dadalahin ang ating pamilya sa Canada.
(sung) May Bagong Umagang Parating
Fernando Poe Jr.: Walang pagsubok na di malalapasan. Kung bawat isa'y tutulong sa papanday ng bagong umaga.
Loren Legarda: "Kay FPJ, Bayan ang Bida".
Woman 3: Iboboto po tayo!
(sung) May Bagong Umagang Parating
Pangulo
The commercial feature clips of his presidential campaign rallies throughout the Philippines set to the song "Dakilang Lahi", along with the graphics saying "MABUTING TAO", "MAHAL NG TAO" and "MAHAL NYA NG PANGULO", with Senator Tito Sotto narrating the ad. The commercial also begins and ends with the crowd saying "FPJ! FPJ! FPJ!" heard in the background. The transcript of the commercial was also said to look like this:
Ang kailang nating pangulo: "MABUTING TAO".
Ang kailang nating pangulo: "MAHAL NG TAO".
Higit sa lahat, ang kailang nating pangulo: "MAHAL NYA NG PANGULO".
"FERNANDO POE, JR. PANGULO".
Gobyerno
The commercial has feature the group of people saying about the issues. The transcript of the commercial was also said to look like this:
Woman 1: Ang kapal ng bayan ay para sa bayan. Ito ay para sa serbisyong pang tao.
Man 1: Tulad ng papagawa ng kalsada,
Man 2: Mga tulay, pagamutan,
Woman 2: Eskuwelahan.
Woman 3: Ito'y para sa pagkain sa pagkainan, at permaneteng pabahay.
Woman 4: Ito'y di dapat gamitin para isulong ang pang-sariling Political Games.
Man 3: Kapag gayang ang ginawa, mamalasin tayo.
The commercial ends with the graphic saying "Palitan na ang Gobernyo.", "FPJ Para sa Pababago" and "Vote Straight KNP!".
Talumpati
The commercial features FPJ himself delivered a speech to the people. During the speech, the graphic saying "Pang-matagalang Kapayapan", "Permaneteng Hanabuhay", and "Mas Mababang Persyo ng Gamot" are appeared. The transcript of the speech was said to look like this:
Mga kababayan. Ilang araw ng lang, eleksyon na. Hayang iyong ihahin ko sa iyo, ang akin layuning sa unang 100 araw.
Una, "Pang-matagalang Kapayapan".
Pagod na tayo sa pagkipagdigma sa mga rebelde. Panahon na para ito wakasan. Alam natin lahat, pag may kapayapaan, may kalularan.
Ikawala, "Permaneteng Hanabuhay".
Trabahong dekalidad, at hindi patawid gutom lang. Eto para sa yo, at para sa yong anak.
Panatlong, "Mas Mababang Persyo ng Gamot".
Upang ay maysakit, ay mabigay ng lunas. at di pinabayng lamang.
Mga kababayan, sa Mayo a-dyes, nakasalayang ang lahat ng ito. Sa boto inyo.
The commercial ends with the graphic saying "Vote Straight KNP!".
Top 10
The commercial begins with the girl saying "Top 10 reasons why I like FPJ" along with the graphic. The commercial continues counting down the issues that FPJ provided:
- 10 - He's not a Trapo (the woman saying "Hindi sya Trapo!")
- 9 - Not Bolero (the woman saying "He's not bolero!")
- 8 - Hindi Manaloloko (the woman saying the said phrase)
- 7 - Hindi Kurakot (the man saying the said phrase)
- 6 - Hindi Madadal (the woman saying the said phrase)
- 5 - He's Clean (the man saying the said phrase)
- 4 - Totoo s'ya (the woman saying the said phrase)
- 3 - He's Sincere (the man saying the said phrase)
- 2 - Honest (the man saying the said phrase)
- 1 - Above all, he's the best! (the entire group saying the said phrase)
The commercial ends with the voiceover saying "FPJ, I Like!" and they followed by the graphic saying "Vote Straight KNP!".
Availability
The commercial was aired nationwide during commercial breaks for notable shows including but not limited to Eat Bulaga, TV Patrol, Masayang Tanghali Bayan, Frontpage:Ulat ni Mel Tiangco, 24 Oras, ABS-CBN Insider and Saksi. The commercial remained lost for 20 years, until Daan Garcia uploaded the "Bagong Umaga" and "Pangulo" commercials on April 19 and 21, 2024. UndustFixation meanwhile, uploaded the "Gobyerno", "Talumpati" and "Top 10" commercials on August 12, 2024.
Videos
Trivia
- The "Pangulo" ad was paid by Enrique Zaldivar, the secretary general representing Laban ng Demokratikong Pilipino, a member party of the KNP, which is representing Jamby Madrigal in her senatorial campaign, and the son of Supreme Court Justice Calixto Zaldivar.
- The "Top 10" ad was a parody of music channels MTV, Channel V and Myx, with the voiceover saying "FPJ, I Like!" was the parody of MTV Asia's "I Like" slogan in the late 1990s and early 2000s.