James Bond Car Collection (found UK advertisement for magazine series; 2007)

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The cover for the UK release of the first issue of the James Bond Car Collection, which appeared in the advertisement.

Status: Found

Date found: 28 Apr 2023

Found by: BlueFrog

The James Bond Car Collection was a magazine series which ran primarily in the United Kingdom, beginning in 2007 and ending in 2017. The series comprised a collection of model cars which featured in all of the released James Bond movies at the time.[1]


Eaglemoss Publications first announced the James Bond Car Collection series in 2007. The series would feature issues released every fortnight (later changing to a monthly release) that comprised a magazine and a 1:43 diorama model of a James Bond car from one of the movies. The cars were displayed in a plastic case on a 3D base mimicking the scene that the car that appeared in said movie. Some of the more famous cars in the collection included the Aston Martin DB5 from Goldfinger, the Aston Martin Vanquish from Die Another Day and the Lotus Esprit from The Spy Who Loved Me among many others. The models were designed and created by Universal Hobbies. The magazines contained technical details on each car released with it, as well as various other content relating to the James Bond movies. A total of 135 issues were released from 2007 to 2017, though the last issue was released much later on to coincide with the newest James Bond film at the time Spectre. A further three models were also included as gifts which could be purchased by early subscribers to the magazine. The first issue was priced low at only £2.99 while subsequent issues were all priced at £7.99, with the entire collection costing over £1,000.[2] The magazines were available to purchase at any local newsagents or supermarkets in the magazine section.

The series would also be published in various other countries across the world including France, Germany, The Netherlands and Spain.[3] The original first issue from the United Kingdom contained the Aston Martin DB5 from Goldfinger, but other countries released different cars as the first issue that were more synonymous with the respective country. The announcement of the magazine series came in the form of an advertisement showing some of the various models in the collection while previewing the Goldfinger DB5 as the first car.[4]


The original United Kingdom advertisement for the James Bond Car Collection was not known to have surfaced anywhere online in full. However, three international adverts from Malaysia, Italy and the Czech Republic were, and still are, available to watch. The Malaysian advert previews the BMW Z8 from The World Is Not Enough as the first car in the series while the Czech Republic previews the Lotus Esprit from The Spy Who Loved Me as the first car in the series. The Italian advert, however, does preview the Goldfinger DB5 as the first car, but the magazine notably has a different design compared to the original UK release.

While all three of these international adverts closely resemble the original UK advert, they are not simple redubs and have some form of variation.

On April 28th, 2023, YouTuber BlueFrog uploaded the original advert in its entirety. BlueFrog had previously uploaded an ITV continuity video on November 14th, 2021 containing the advert. It can be seen at 4:28 in the video.[5]



James Bond Car Collection: Malaysia.

James Bond: Auta Jamese Bonda: Czech Republic.

James Bond Auto Collection: Italy.

The Official James Bond Car Collection - UK Magazine Commercial (2007) (The original advertisement).


External Links


  1. James Bond Car Collection website (Archived) Retrieved 1st Mar '23
  2. James Bond Car Collection Checklist - YouTube Retrieved 1st Mar '23
  3. James Bond Car Collection Spanish website Retrieved 1st Mar '23
  4. Audience account from Taz. Retrieved 1st Mar '23
  5. Advert break containing the ad Retrieved 28st Apr '23