OPS-PIA "Ripped Doll" (found Filipino child abuse PSA; 1997)

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Left side: Recreation of Archi; Right side: The scene in the PSA

Status: Found

Date found: 20 Jun 2022

Found by: ๐™๐™๐˜ผ๐™‰๐™•๐™๐™€๐™‰๐˜ฟ๐™Š64

"Manyika", commonly known as the OPS-PIA Ripped Doll commercial, is a Filipino child abuse PSA aired in the late 1990s and early 2000s. The commercial is known to be unsettling due to its content that highlighted a visual representation of child abuse. It was made for National Children's Month in October 1997. It was made by both OPS-PIA and Bantay Bata 163, which was left uncredited.


The PSA features a human hand holding a tiny doll and a female voice-over. As the female VO continues to tell the viewers about the different kinds of abuse scenario, the hand tightly gripping the tiny doll, as the scenario changes, a facial expression of the doll changes over time while the creepy laughter voice of a kid in the background changes to crying voice as it was shown that the doll was being hurt. Soon a title card in a certain creepy font shown in the black background written "ITIGIL ANG PANG-AABUSO" (STOP THE ABUSE), and after the title card appears, the hand finally drops the doll onto the surface, revealing that there are more beaten dolls piled up, and after showing the full view of them, the hand blocks the screen and another title card appeared written "ILIGTAS ANG MGA BATA" (SAVE THE CHILDREN).[1][2]

Here is the transcript of the PSA:

Kinggan mo ang mga bata. Umiiyak na sa kalupitan. Nasasaktan. Napagsasamantalaan. Humihingi ng saklolo. Itigil ang pang-aabuso sa mga bata. Nasa kamay mo ang kanilang kaligtasan.

(Listen to the children. Crying with cruelty. Being hurt. Being exploited. Asking for help. Stop child abuse. Their safety is in your hands.)

It was said to be aired on Studio 23 during NCAA, morning cartoons on ABS-CBN[1] and Eat Bulaga on GMA 7.[3] It was reaired on 2001 during the senatorial elections.[4] It was said to be aired during the morning and the afternoon according to claims and was said to be from the Council of Welfare and Children, aired along with the "Per Kilo" PSA.[5]

On December 18, 2021, Facebook user Archi posted again on The Spooky Advertisements History Group about the PSA, this time with his recreation made on MS Paint. There are users speculating the PSA is from the social welfare program Bantay Bata 163. An eyewitness also remembers the doll being a Barbie doll.


According to those who remembered the commercial, the PSA used to be on YouTube but was removed sometime in 2016.[6] The said reason for this termination was the content of PSA being disturbing in nature. An eyewitness said he saw the PSA on YouTube in 2010.[7]

On June 20, 2022, Franztendo64 found the commercial and posted it on r/Philippines.[8] News was then passed to TPAHG (The Philippine Advertisement History Group) and TSAG (The Spooky Advertisements History Group) and members confirmed it indeed is the lost PSA. It's also been confirmed that the commercial was indeed made by OPS-PIA-KBP and the Council of Welfare and Children. CLASSMC, founder and owner of Philippine Television Archives, interviewed Franztendo64 and he said that when he stumbled upon the known Elsa PSA, he viewed the page of the YouTube channel and he saw the PSA, only had 81 views and undiscovered since 2019. He thought it was nothing until he sent it on a group chat, surprising the members and confirming it is the PSA.


The full PSA (with English subtitles).

External Links