Snapped (found "Que Sera Sera" promotional advert for British crime series; 2011)

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Queserasera.png

A screenshot from the ad.

Status: Found

Date found: 30 Dec 2023

Found by: The Lost Commercials Foundation

"Que Sera Sera" was the working title for an unidentified lost commercial posted about on Reddit to the r/nonmurdermysteries subreddit in 2021 by user AnonymousRedditor39. Assumed to be some form of anti-drug PSA, the commercial was found in December of 2023, and uploaded by the Lost Commercials Foundation.

Backstory

In June 2021, user AnonymousRedditor39 made a post to the r/nonmurdermysteries subreddit titled "Creepy advertisement/PSA that aired in the early 2000's", where they discuss their memories of the commercial.[1]

When I was a kid I saw this creepy advert on TV. I only ever saw it once and ever since I saw it I always wondered what it was trying to advertise and who made it. At first I posted it on r/tipofmytongue and then on r/casualuk and r/lostmedia and people have said they also recognise it from my description, but don't know the name of it or where to find it.

What I remember: The advertisment starts off with a home video of a young girl running around in a field of daisies and maybe blowing on a dandelion. Her mother might also be sitting on the grass with the girl. The footage is quite old and potentially in black and white. It is similar to the 'Daisy' advert from 1964 but not it. Over the top the song 'Whatever will be will be' by Doris Day is playing. There is then a picture of the little girl which slowly morphs into a woman as she grows up. The picture of a woman then morphs into an ill looking, bruised woman whose facial features have been damaged from drugs. A clanging sound can be heard as jail bars then appear over the image and the song fades out. The advert appeared approximately between 2003 and 2010 in England.

What I can guess: The advert in question was probably some sort of crime prevention Public service announcement. It could also have been a drug prevention PSA.

If anyone remembers or recognises this or can help me find it that would be much appreciated.

A recreation by IntotheBoundingMain, head of the Lost Commercials Foundation, was soon made in order to get attention on the PSA and what it could've looked like.

Discovery

On December 30th, "Que Sera Sera" was finally found by users of the Lost Commercials Foundation Discord. As it turns out the commercial wasn't a PSA at all, but instead a promo for the 2011 true-crime series "Snapped", and it had been uploaded to Vimeo by its director, Martin Gent[2]. The LCF uploaded it to their YouTube channel, marking it found.

Videos

The Lost Commercial Foundation's recreation of the video.

The Lost Commercial Foundation's upload of the ad.

References