What’s the Big Idea? (partially found newsletter; 1997-2000)

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Logo for the newsletter.

Status: Partially Found

What’s the Big Idea? was the official newsletter of Big Idea Productions, creator of VeggieTales. This newsletter included updates on upcoming episodes, interviews with Big Idea employees, and fun activities for kids. Parents would sign up for the newsletter by sending their mailing info to:

“What’s the Big Idea?”

P.O. Box 617697

Chicago, IL 60661

It is currently unknown how many issues were made.


As of now, only one full issue celebrating the 5th anniversary of Big Idea (as linked below) has been found. Many random pages can be found on Jody Nielsen’s (a former Big Idea illustrator) official website.

On May 19th, 2020, Twitter user JediAnnSolo posted pictures of some miscellaneous issues including editions made for the releases of LarryBoy and the Rumor Weed and King George and the Ducky, along with one for the Christmas season. After LMW user JKDoodles113 asked her about possibly sharing scans of the issues, she later responded that she would like to take the time to scan the issues after cleaning them - meaning that more previously lost issues will most likely be posted in the future.


What’s the BigIdea? promo.

External Link