Jamby Madrigal for Senator (found political ad for candidate for senatorial elections; 2004)

Screencap from the campaign ad, featuring presidential candidate Fernando Poe, Jr.

Status: Found

Date found: 18 Mar 2024

Found by: Dann Garcia

Jamby Madrigal was the former Presidential Adviser on Children's Affairs and former Undersecretary of Social Welfare and Development.

In 2004 Madrigal mounted a successful bid for senator under the Laban ng Demokratikong Pilipino party of Ed Angara, a member party of the Koalisyon ng Nagkakaisang Pilipino (KNP) coalition. Coinciding with her campaign was an election ad featuring actress Judy Ann Santos.

Premise

The commercial begins with the black and white footage of dancing people and a group of people holding placards on the street, then break the wall in color with a group of people singing the campaign jingle.

The campaign jingle's lyrics are as follows:

Makasawa na ang pulitika
Tama ka dyan!
Buti ngayon, mayroon iiba
Isasakyan tayo
Ja-Ja-Jamby (2x)
Iiba sa 'tin
Ja-Ja-Jamby
Madrigal!

Jamby meanwhile saying "Time to Change our World", while heard the jingle line saying "Kaya't problema natin", then Judy Ann Santos saying "Kaya't ipaglaban ang pagbabago. Vote Jamby." and the jingle line saying "Change the Word", then the commercial ends with the image of Jamby holding hands with presidential candidate Fernando Poe Jr. along with the graphic saying "Vote! JAMBY MADRIGAL Senador" and the voiceover saying "Vote Jamby Madrigal for Senator".

Availability

The commercial was aired nationwide during commercial breaks for notable shows including Eat Bulaga, TV Patrol, Masayang Tanghali Bayan, Frontpage:Ulat ni Mel Tiangco, 24 Oras, ABS-CBN Insider and Saksi, among others during the 2004 Election season. The commercial remained lost for 20 years, until March 18, 2024 when when Dann Garcia uploaded a copy of the ad.

Gallery

The campaign commercial.