Bye Bye Belly Button (found alternate version of Levi's Superlow Jeans commercial; 2001)
One of the singing belly buttons in the commercial.
Status: Found
Date found: 01 Jul 2024
Found by: @VintageVHS2
Debuting in June of 2001, Levi's Straus & Co. aired a commercial advertising their new "Superlow Jeans".[1] The original ad, dubbed "Belly Button," was produced by the TBWA/Chiat/Day advertising agency and directed by Michel Gondry. The ad focused on close-ups of women's belly buttons, edited to move as though they are talking mouths.[2] The belly buttons lip-sync to a cover of Diana Ross's song "I'm Coming Out," performed by actress Jamie-Lynn Sigler, in celebration that the advertised jeans allow them to be exposed. [3][4]
Description
On November 26, 2001, a TV special called "The WB Presents: Teen People's What's Next" aired on the WB. The special is said to have been a concert which focused on "showcasing profiles and performances of Teen People Magazine's picks for the next generation of actors and musicians."[5]
During the commercial breaks, a variant of the commercial. Dubbed "Bye Bye Belly Button," it was meant to signify the end of the advertising campaign, as well as to serve as a preview towards a new line of jeans dubbed "Superlow stretch." [1] The ad was intended to only air once, apparently at 21:38 Eastern Time.[6][3]
Availability
On July 1st, 2024, YouTuber VintageVHS2 uploaded a full recording of "Teen People’s What’s Next 2001" in full on their YouTube channel. In said recording, the alt version of the ad is shown.
Video
References
- ↑ 1.0 1.1 https://upi.com/Odd_News/2001/11/27/Of-Human-Interest-News-lite/33251006854300/
- ↑ https://adforum.com/creative-work/ad/player/18265/belly-button/levis
- ↑ 3.0 3.1 https://adweek.com/brand-marketing/levis-reveals-glimpse-post-belly-button-ad-campaign-53224/
- ↑ https://adage.com/article/behind-the-work/d-spot/92398
- ↑ https://imdb.com/title/tt0304918/
- ↑ https://bloomberg.com/press-releases/2001-11-27/contributor-missing-headline