Cartoon Network Mayors' Awards of Excellence (partially found interstitials of Cartoon Network Philippines civic campaign; 2000s)

Status: Lost

Cartoon Network Mayors' Awards of Excellence was a community based civic project by Cartoon Network in collaboration with the Metro Manila Mayors League in the Philippines, first initiated in 2002.

The Awards were launched through a series of promotional campaigns where Atienza appeared alongside an animated Mayor of Townsville aired on Cartoon Network.

Background

In 2002, then-Manila city mayor Lito Atienza was approached by public relations firm Perceptions, Inc. to launch a campaign targeted towards youths in the Philippines' capital region. Atienza himself was no stranger to being a television personality, having hosted and occasionally acted in the drama anthology series Maynila since 1999. The campaign takes inspiration from the animated series The Powerpuff Girls citing the titular characters' contributions to the city of Townsville and its mayor.

The awards were open to youths residing in Metro Manila aged ten to sixteen, where those deserving of merit and recognition were nominated by each of the city mayors within the Metro and awarded for their service to the community as well as their respective fields such as the arts, athletics and leadership. Besides the award, the winner was given the chance to appear in an episode of The Powerpuff Girls.

Availability

Very little information on the promotion exist online especially as archives of Philippine popular culture of the 2000s and earlier are hard to come by; there was however a prominent mention in the lifestyle section of the Philippine Star detailing the campaign and the commercial.

Unfortunately, while news about the awards could be found on the Philippine Star as mentioned above, no known footage of the interstitial exist online.