Halika! Mag-Active and Active Living Na! (partially found Filipino "brandigration" TV show; 2007-2008): Difference between revisions

From The Lost Media Wiki
Jump to: navigation, search
(new page)
 
(added info)
 
(4 intermediate revisions by 2 users not shown)
Line 5: Line 5:
|status=<span style="color:orange;">'''Partially Found'''</span>
|status=<span style="color:orange;">'''Partially Found'''</span>
}}
}}
In 2005, Coca-Cola rolled out a new campaign in the Philippines to promote '''"HAL"''', an acronym for Healthy, Active Lifestyle and seeks to dispel eliminate concerns about soft drinks. It is also a global campaign. The main goal of this campaign is to not blame soft drinks on multiple health problems.<ref name=ops> [https://www.campaignasia.com/article/coke-hal-fights-health-concerns/198020 Coke HAL fights health concerns] Retrieved 08 March '22</ref>
In 2005, Coca-Cola rolled out a new campaign in the Philippines as part of a global campaign to promote '''"HAL"''', an acronym for Healthy, Active Lifestyle in an effort to allay health concerns about soft drinks.<ref name=ops> [https://www.campaignasia.com/article/coke-hal-fights-health-concerns/198020 Coke HAL fights health concerns] Retrieved 08 March '22</ref>


The campaign has a series of print ads and was developed by 141 Worldwide and the ads are targeted to parents, teachers, and school administrators who are concerned about the children's eating habits.<ref name=ops> [https://www.campaignasia.com/article/coke-hal-fights-health-concerns/198020 Coke HAL fights health concerns] Retrieved 08 March '22</ref> In the Philippines, the campaign's slogans were "Bawat Patak, Mahalaga" and "A balanced life is a Sparkling Life." and there was also a TV commercial about the campaign. A caravan was also made for a charity workout<ref> [http://www.incdo.com/2009/12/coca-colas-2009-halika.html COCA COLA'S 2009 HALIKA!] Retrieved 08 March '22</ref> and '''a "brandigation" TV show about the campaign.'''
The campaign has a series of print ads and was developed by 141 Worldwide and the ads are targeted to parents, teachers, and school administrators who are concerned about the children's eating habits.<ref name=ops> [https://www.campaignasia.com/article/coke-hal-fights-health-concerns/198020 Coke HAL fights health concerns] Retrieved 08 March '22</ref> In the Philippines, the campaign's slogans were "Bawat Patak, Mahalaga" and "A balanced life is a Sparkling Life." and there was also a TV commercial about the campaign. A caravan was also made for a charity workout<ref> [http://www.incdo.com/2009/12/coca-colas-2009-halika.html COCA COLA'S 2009 HALIKA!] Retrieved 08 March '22</ref> and '''a "brandigration" TV show about the campaign.'''


== TV show ==
== TV show ==
Line 15: Line 15:


== Availability ==
== Availability ==
[[File:Halikaprintad.jpg|thumb|right|Print ad]]
The show ran for 13 Saturdays in QTV-11, ending in 2008. Episode 1 was available on YouTube, uploaded by TheMorningRush, albeit low-quality.<ref> [https://www.youtube.com/user/TheMorningRush TheMorningRush channel] Retrieved 08 March '22</ref> Moreover, makatimc uploaded a video consisting of the show's explanation and snippets of several episodes. A promo for the show was also uploaded in Vimeo.<ref> [https://vimeo.com/2284137 Advocacy Ad for Coke] Retrieved 08 March '22</ref> Other episodes are yet to resurface.
The show ran for 13 Saturdays in QTV-11, ending in 2008. Episode 1 was available on YouTube, uploaded by TheMorningRush, albeit low-quality.<ref> [https://www.youtube.com/user/TheMorningRush TheMorningRush channel] Retrieved 08 March '22</ref> Moreover, makatimc uploaded a video consisting of the show's explanation and snippets of several episodes. A promo for the show was also uploaded in Vimeo.<ref> [https://vimeo.com/2284137 Advocacy Ad for Coke] Retrieved 08 March '22</ref> Other episodes are yet to resurface.
A Halika! challenge promo was uploaded in the Philippine Advertisement History Group back in July 2023, along with a print ad.<ref> [https://www.facebook.com/lumangcommercial.neo/videos/1025046435150236 Halika! Challenge promo] Retrieved 14 Sept '23</ref>


== Videos ==
== Videos ==
{{Video|perrow  =3
{{Video|perrow  =3
   |service1    =youtube
   |service1    =youtube
   |id1          =https://www.youtube.com/watch?v=aJt75yiJDtI
   |id1          =https://www.youtube.com/watch?v=H97298HYG18
   |description1 =Video that explains the plot and has some snippets of the episodes.
   |description1 =Video that explains the plot and has some snippets of the episodes.
   |service2    =youtube
   |service2    =youtube

Latest revision as of 08:34, 14 September 2023

Halikalogo.png

Logo.

Status: Partially Found

In 2005, Coca-Cola rolled out a new campaign in the Philippines as part of a global campaign to promote "HAL", an acronym for Healthy, Active Lifestyle in an effort to allay health concerns about soft drinks.[1]

The campaign has a series of print ads and was developed by 141 Worldwide and the ads are targeted to parents, teachers, and school administrators who are concerned about the children's eating habits.[1] In the Philippines, the campaign's slogans were "Bawat Patak, Mahalaga" and "A balanced life is a Sparkling Life." and there was also a TV commercial about the campaign. A caravan was also made for a charity workout[2] and a "brandigration" TV show about the campaign.

TV show

In 2007, Coca-Cola launched a show about the campaign named Halika! Mag-Active and Active Living Na! It advocates for a healthy diet and exercise. It was described as "part-news feature" and "part-entertainment" and also an experiment as real stories are framed within a sitcom, with the sitcom being about a TV crew making the show about health. The show also interviews people, specifically housewives and working-class people about their health which are described who have many misconceptions about food and diet and introduce families that aren't into exercise.[3] The show is also used to widen the campaign's reach beyond exercise workouts.[4]

The show gained controversy for it promoting soft drinks and sugary fluids Coca-Cola sells as part of a healthy diet. People also see it as unethical for its "8 glasses of fluids a day", implying the latter.[5]

Availability

Print ad

The show ran for 13 Saturdays in QTV-11, ending in 2008. Episode 1 was available on YouTube, uploaded by TheMorningRush, albeit low-quality.[6] Moreover, makatimc uploaded a video consisting of the show's explanation and snippets of several episodes. A promo for the show was also uploaded in Vimeo.[7] Other episodes are yet to resurface.

A Halika! challenge promo was uploaded in the Philippine Advertisement History Group back in July 2023, along with a print ad.[8]

Videos

Video that explains the plot and has some snippets of the episodes.

Part 1 of the low-quality full episode.

Promo for the show.

References

  1. ↑ 1.0 1.1 Coke HAL fights health concerns Retrieved 08 March '22
  2. ↑ COCA COLA'S 2009 HALIKA! Retrieved 08 March '22
  3. ↑ Coca-cola HALika YouTube video Retrieved 08 March '22
  4. ↑ Cebuanos burn calories for charity Retrieved 08 March '22
  5. ↑ Facebook post about the show Retrieved 08 March '22
  6. ↑ TheMorningRush channel Retrieved 08 March '22
  7. ↑ Advocacy Ad for Coke Retrieved 08 March '22
  8. ↑ Halika! Challenge promo Retrieved 14 Sept '23
Retrieved from "https://lostmediawiki.com/w/index.php?title=Halika!_Mag-Active_and_Active_Living_Na!_(partially_found_Filipino_%22brandigration%22_TV_show;_2007-2008)&oldid=236946"