Macy's Thanksgiving Day Parade (lost production material of cancelled film adaptation of annual event; 2011): Difference between revisions

Revision as of 14:52, 21 June 2023

A screenshot of a storyboard, featuring the Snoopy (1988-1995) balloon.

Status: Lost

The Macy's Thanksgiving Day Parade is an annual event in New York City held by the department store Macy's every Thanksgiving. The parade was introduced in 1924, and as of 2022, has been held for 96 years. A movie adaptation of the parade was considered at one point.

Development

In early 2011, producers Scott Glassgold and Raymond Brothers of the company IAM Entertainment closed a deal for rights to develop a film centring on the Macy's Thanksgiving Day Parade.^[1] According to Glassgold, they were "aiming to make a four-quadrant, family-friendly film somewhere in that Night At The Museum and Elf sweet spot", and one of the ideas pitched for the movie involved having the Parade's balloons come to life. Macy's approved of the project, with marketing executive Martin Reardon and then-parade director Robin Hall overseeing development of the film. It's unknown if any companies were approached to license their characters who had been in the parade for use in the movie, likely as cameos.

Availability

It appears the film did not enter production, and only a single piece of concept art was created, showing a handler (possibly one of the film's main characters) struggling to hold onto the Snoopy balloon. No information regarding the status of the film has been released since its initial announcement, suggesting the project either went into development hell or was outright cancelled.

References

↑ The Hollywood Reporter's article on the project. Retrieved 13 Apr '22

[1] The Hollywood Reporter's article on the project. Retrieved 13 Apr '22

[1]

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-The ''Macy's Thanksgiving Day Parade'' is an annual event in New York City held by the department store Macy's every Thanksgiving. The parade was introduced in 1924 and was originally held on Christmas, being moved to Thanksgiving in 1930. As of 2022, there have been 96 parades held. A movie adaptation of the parade was considered at one point.
+The ''Macy's Thanksgiving Day Parade'' is an annual event in New York City held by the department store Macy's every Thanksgiving. The parade was introduced in 1924, and as of 2022, has been held for 96 years. A movie adaptation of the parade was considered at one point.
 ==Development==
-In early 2011, producers Scott Glassgold and Raymond Brothers of the company IAM Entertainment closed a deal for rights to develop a film centring on the Macy's Thanksgiving Day Parade.<ref>[https://hollywoodreporter.com/movies/movie-news/macy-s-thanksgiving-day-parade-movie-165986 The Hollywood Reporter's article on the project.] Retrieved 13 Apr '22</ref> According to Glassgold, they were "aiming to make a four-quadrant, family-friendly film somewhere in that ''Night At The Museum'' and ''Elf'' sweet spot." Macy's approved of the project, with marketing executive Martin Reardon and then-parade director Robin Hall overseeing development of the film. It's unknown if any companies were approached to license their characters who had been in the parade for use in the movie, likely as cameos.
+In early 2011, producers Scott Glassgold and Raymond Brothers of the company IAM Entertainment closed a deal for rights to develop a film centring on the Macy's Thanksgiving Day Parade.<ref>[https://hollywoodreporter.com/movies/movie-news/macy-s-thanksgiving-day-parade-movie-165986 The Hollywood Reporter's article on the project.] Retrieved 13 Apr '22</ref> According to Glassgold, they were "aiming to make a four-quadrant, family-friendly film somewhere in that ''Night At The Museum'' and ''Elf'' sweet spot", and one of the ideas pitched for the movie involved having the Parade's balloons come to life. Macy's approved of the project, with marketing executive Martin Reardon and then-parade director Robin Hall overseeing development of the film. It's unknown if any companies were approached to license their characters who had been in the parade for use in the movie, likely as cameos.
 ==Availability==
-It appears the film did not enter production, and only a single piece of concept art exists, showing a handler (possibly one of the film's main characters) struggling to hold onto the Snoopy balloon. No information regarding the status of the film has been released since its initial announcement, suggesting the project either went into development hell or was outright cancelled.
+It appears the film did not enter production, and only a single piece of concept art was created, showing a handler (possibly one of the film's main characters) struggling to hold onto the Snoopy balloon. No information regarding the status of the film has been released since its initial announcement, suggesting the project either went into development hell or was outright cancelled.
 ==See Also==