Macy's Thanksgiving Day Parade (lost production material of cancelled film adaptation of annual event; 2011)

A screenshot of a storyboard, featuring the Snoopy (1988-1995) balloon.

Status: Lost

The Macy's Thanksgiving Day Parade is an annual event in New York City held by the department store Macy's every Thanksgiving. The parade was introduced in 1924 and was originally held on Christmas, being moved to Thanksgiving in 1930. As of 2022, there have been 96 parades held. A movie adaptation of the parade was considered at one point.

Development

In early 2011, producers Scott Glassgold and Raymond Brothers of the company IAM Entertainment closed a deal for rights to develop a film centring on the Macy's Thanksgiving Day Parade.^[1] According to Glassgold, they were "aiming to make a four-quadrant, family-friendly film somewhere in that Night At The Museum and Elf sweet spot." Macy's approved of the project, with marketing executive Martin Reardon and then-parade director Robin Hall overseeing development of the film. It's unknown if any companies were approached to license their characters who had been in the parade for use in the movie, likely as cameos.

Availability

The film presumably did not enter production, with only a single piece of concept art having been made, showing a balloon handler (who could've been one of the film's main characters) struggling to hold onto the Snoopy balloon. No information regarding the status of the film has been released since its initial announcement, suggesting the project either went into development hell or was outright cancelled.

References

↑ The Hollywood Reporter's article on the project. Retrieved 13 Apr '22

[1] The Hollywood Reporter's article on the project. Retrieved 13 Apr '22

[1]

Macy's Thanksgiving Day Parade (lost production material of cancelled film adaptation of annual event; 2011)

Contents

Development

Availability

See Also

References