Asi Se Juega Mario & Sonic en los Juegos Olímpicos London 2012 (partially found Mexican TV promotional bumpers of event; 2012)

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Mario & Sonic at the London 2012 Olympic Games footage being used to explain sports featured in the Olympic Games.

Status: Partially Found

Asi Se Juega Mario & Sonic en los Juegos Olímpicos London 2012 were a series of 17 television bumpers aired on the Mexican television channel Canal 5 during The London 2012 Summer Olympics. The bumpers were supposed to promote Mario & Sonic at the London 2012 Olympic Games but had the additional purpose of educating uninformed and younger audience on how each sport played alongside it's rules.

Around July of 2012, Ken Balough, Digital Brand Manager at SEGA of America made the following announcement:

"En SEGA estamos orgullosos de asociarnos con Televisa Deportes y 3nMedia durante los Juegos Olímpicos Londres 2012. Televisa Deportes es el líder en transmisión de deportes en México, y estamos muy entusiasmados en mostrar nuestra franquicia de Mario & Sonic en conjunto con la transmisión de los Juegos Olímpicos por parte de Televisa Deportes. Este es el espíritu de los Juegos Olímpicos; la cooperación, celebración y sana competencia entre diferentes culturas todas unidas por el deporte."[1]

As the announcement suggests, this was a collaboration between SEGA of America (Game Developer), Televisa (Broadcaster) and 3nMedia (Marketing),[2] Although Mario appears in these bumpers, it's unclear how much involvement Nintendo had in this effort.


The only known surviving footage to prove its existence are YouTube videos from KidVG which is a reaction video from a recording of the live broadcast uploaded by MarioTanooki 595 (Channel and video seem to be deleted), and AlanWarpZone's recording of the broadcast. Other than these videos, full-length high-quality access of these bumpers are lost but were once available on the Televisa Deportes website (website subpage is currently removed).[3] By using the WayBack Machine, on the Televisa Deportes website on July 14-30, 2012, a video on the right can be seen featuring a back-facing Mario alongside an original Mario Bros. logo. The video is unavailable to watch. In 2019, Televisa Deportes changed its name to TUDN.




KidVG's reaction video.

AlanWarpZone's recording.

viki gonzalez ortiz recording

See Also